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31 Posts tagged with the authors tag

Know your Reason

If you are working for a corporation, then they have already mandated why the training must be created. However, if you are creating a course entirely on your own or for your business, then it will be crucial to have in mind the reason you are creating your training.


Real Life Application…

When I created my first online course for my own business after over 20 years of corporate experience, I had a very specific group of reasons I wanted to be an independent online trainer. First, I wanted to stay home with my little boy as much as possible, especially during the summer months.


Second, I had a desire to quit working for someone else and start making a living for myself. I knew that if I could work for myself, then I would gain freedom and flexibility.


I knew at a younger age that I wanted to work as an entrepreneur, even though I was aware of the challenges such as long hours, especially at first. Deciding to work for myself meant a lack of security, but the ability to make my own schedule, choose my insurance and vacation when I wanted.


Finally, I wanted to use the knowledge I already had to help others, regardless of industry. I had participated in all levels of training, design and development. That is, I had ‘worn the hat’ of technical writer, graphical designer, instructional designer, content developer, and probably most importantly, project manager.


So, as a part of my final ‘why’ I wanted to take my knowledge and manage a team based on what I had learned so they could enjoy the same freedom and excitement for helping others.



H&T Design Media is a social media and branding company. We are an online business focused on helping YOU solve complex marketing and recognizability challenges. You can find us online at



Beverly Reynolds is the owner and a designer for H&T Design Media. She comes to the business with over 20 years of corporate training experience for several Fortune companies. Beverly has created literally hundreds of online courses in several industries, including hospitality, revenue management, oil & gas and death care.



Branding your Business:


Illustrated Children’s Book about Adoption:


ie=UTF8&qid=1532708285&sr=8-2&keywords=beverly+reynolds+author Getting the Life of an Instructional Designer:


Messaging for your Business – Pocket Edition:


100 Days of Scrum (Project Management):


Messaging for your Business – Pocket Edition (Kindle E-Book Version):



Branding Course with nearly 40 timely videos, printable job aids and self-assessments: Additional courses being added soon!




FREE blog topics on publishing your book, branding your business and monetizing your course:

53 Views 0 Comments Permalink Tags: books, authors, amazon, writer, publishing, illustrator, instructional_design, courseware, beverly_reynolds, hntdesignmedia, online_training
7 check my Affiliate company toward the business development and my Author profile, I don't know why reviews should be my primary focus, I see that the public do look at them but I know that having worked really hard on promoting, advertising, building my legacy future and my Author blogs will develop, I appear has a little author because my reviews are so low and even on Amazon. I don't truly put much taught toward my competitors, I see friends not rivals trying to suck up your blood, why should we be rivals there enough place for all of us. Getting my Audible thru acx is great already, !!! I have enough things to do to run around discussions trying to get reviews that no one wants to gave.

277 Views 7 Comments Permalink Tags: self_publishing, books, authors, marketing, book, free, website, amazon, formatting, author, self-publishing, createspace, independent, help, sales, publishing, fiction, online

Hi everyone, I know many of you are here to compete with each others on who will sell books 1st, I'm enjoying learning about other writers and impress by some readers and how much they can actually read!! I m a small reader but a bigger writer!!! Everyone wants the prize!!!??? But who gets it? The most ferocious telemarketers? Sales agent? Probably they know everything about marketing that's for sure, me I just want a tiny piece of cake a small reward nomination, anything so I could earn a little. So I decided that if I wanted to keep writing what I wanted and be and do what I love I will try making a book that could sale for once. So I did ( Stop setting, Start leaving ) on e-book Amazonkindle were you can find all my listings. If any of you can review I will send you a free copy to your inbox💙

519 Views 8 Comments Permalink Tags: self_publishing, books, authors, book, website, amazon, distribution, formatting, author, createspace, promotion, independent, help, short, sales, review, the, publishing, writing

When do we make it has a writer? A year, 5years, 10 years? Luck? Hard work and long research hours is the key but it take patience something we don't all have, I m about to use marketplace and need to contact local schools for my kids book, everyone is trying sale something every single day, marketing is hard but advertising is fairly easy the problem is that I have very poor sales techniques so I'm not the one who will be able to sell anything. I sold 3 books and I'm very proud and grateful of my buyers. I think the key is selling me first then the books😄😄

201 Views 5 Comments Permalink Tags: authors

Hello All,


I hope this message finds you well. This is my first time publishing and I have a few questions I wonder if you all may help me answer?


1. When publishing with Create Space does a Copyright page automatically generate with data I plug in? Or is this something I need to draft or complete on my own?


2. I will send my manuscript to individuals that I will ask to make a comment for the back of the book. Am I able to add those comments after publishing?



I thought I had more but that'll do for now. Thanks all!

287 Views 4 Comments Permalink Tags: self_publishing, authors, cover, formatting, author, self-publishing, help, publishing

This is about the book I wrote, love to hear comments.

418 Views 1 Comments Permalink Tags: self_publishing, books, authors, cover, marketing, selling, book, pdf, music, new, amazon, design, distribution, formatting, author, self-publishing, createspace, promotion, help, sales, review, interior, publishing, writing, fiction, spirituality, deceit, rebellion, vainness

Players With & Without Swag

Posted by Babygv Sep 2, 2016

This is about the book I wrote, love to hear comments.

396 Views 4 Comments Permalink Tags: self_publishing, books, authors, cover, marketing, selling, book, pdf, music, new, amazon, design, distribution, formatting, author, self-publishing, createspace, promotion, help, sales, review, interior, publishing, writing, fiction, players, swag, swagger


As I finished up my sophomore novel, Black Water Tales: The Unwanted, I decided that I should take my marketing plan up a notch by creating a book trailer. Great idea, right? Yes, until I began my research by Googling “book trailers”. Talk about disappointment. Most book trailers (the ones not promoting big-budget authors like Stephen King and J.K. Rowling) were packed with stagnant images rolling languidly across the screen, music that failed to capture the sentiment of the story and bad font, but ALL of this was not even the worst part. When I began researching the companies responsible for these projects and their prices, I nearly fell out of my seat. To get little more than a glorified PowerPoint, prices started no less than $500 (and that was on the low side). For trailers, still simple, but with a more cinematic feel, I was looking at thousands, some of them up to $10K, which is ridiculous and completely out of touch with reality when targeting the indie or small press author.


              But lucky for us, there’s a work around. Because I also have some background in acting, I figured that I could produce my own book trailer and so can you.


            Here are some tips for producing your own cinematic book trailer on a budget.


1.      Keep It Simple: A budget-friendly book trailer is simply NOT the place for moon walks, explosions and high-speed car chases, but uncomplicated does not necessarily equate to unimaginative or valueless. Simple equates to budget friendly. You will have to get creative, but creative is your specialty, right? If you have an action book, you may not be able to shoot the woman parachuting out of the plane, but you can film the assassin on top of the building about to take out his highly sought after target. No matter what genre you write or what your book is about, you can easily create a scene or theme to shoot that captures the essence of your work.


2.      Find the local film community: It will be a little more difficult if you live in Preston, Idaho, but even in smaller areas, you can find people. There is always a film community, it may not be the exact same kind or size that it is in Hollywood, but that is not important. Look into local film industry meetups or contact acting schools or community theaters, who many times have a database of actors and crew and would be happy to send out your crew call and casting call for free.


a.       Most times you have to pay your crew, but not necessarily. Everyone is always looking to gain experience. Shooting a horror trailer, you may meet a video editor who has all of her own equipment and is willing to work for little to nothing because she’s been wanting to add some horror to her portfolio.


b.      Actors are more willing to work for credit and footage. In no way am I encouraging taking advantage of actors; if you have the money, pay them, but if you are on a super tight budget and you will not be making any profit from the book trailer, your actors will likely be willing to participate in exchange for the professional footage for their demo reels.


c.       Be up front about your budget (or lack thereof). Let people know that you are paying for everything out of pocket and/or that you are on a shoestring budget. Trust me, if anyone understands money woes, your local film community does and may have mercy on your wallet.


3.      Get organized


a.       Shooting a film, even a super short that will ultimately be made into a book trailer is no small amount of work. By the time you hire cast and crew, you should have an outline of how you want the trailer to look, a script, a budget, etc. The most important role will be your cinematographer, hire that person first, then other crew if you need them and last, the actors.


4.      Trust Yourself


a.       No one knows your book or understand your vision better than you. So what, if you have never directed a book trailer before, ultimately all that you are doing is bringing your work to life and no one will work harder to extract moving, vibrant life from your work.


            By no stretch of the imagination am I saying that my book trailer is the best one out there, but what is key is that it is an authentic reflection of my work and within my financial plan. For a professional cinematographer, actors, editing, the little stock footage (images, sound, etc.) that I did use, I spent approximately the same amount that I would have paid a company for one of those slow moving PowerPoints. By producing my own trailer, I got a product that I am proud to put my name on and I could not ask for much more.


Jean Nicole Rivers


783 Views 5 Comments Permalink Tags: books, authors, marketing, book, author, promotion, writing, fiction, book_trailers




Check out the updates that we have made on our website.  We have had a lot of fun setting it up and value feedback from anyone who visits the little monsters.


You will find links to FREE gaming sites for children of all ages to have fun and a Wordsearch to complete online or print for anyone else to have fun with too.  We will be updating the Wordsearch each week to keep children entertained.


Also, through the year we will be running competitions to win t-shirts, cups, hats and various other items pertaining to the Three Little Monsters, so keep checking in to see whats coming up...


Three Little Monsters in Gruesome Gets A Toothache is now available from / and along with our first book Three Little Monsters & The Ghost of Wisdom Woods.

925 Views 0 Comments Permalink Tags: authors, book, amazon, author, createspace, three, fiction, monsters, little

1. It doesn’t get any easier.

There a ton of people who have always wanted to write a book, but never do, there are probably even more people who want to be writers, but write their first book and then stop. The second book is even harder to birth than the first. You don’t have any more time than you did before, you likely have less because you are still marketing your first book and handling all of your other life tasks. Now, more than before you have to recommit yourself to the goal and to the process. You have to want it more. It seems like it’s all of the same work, but only half of the excitement. Your relationship with your writing is like a marriage, it’s not always fun or exciting, but you do it because of the love and the commitment.

2. Go completely digital.

My process used to include me typing my book, using my computer, but I would then print out my manuscript and edit manually. There was just something about feeling the paper in my hands and writing with my little red pen. After I completed my edits, I would then go into my digital manuscript with my physical copy, page by page and make all of the edits, updates and corrections. If you are doing this, stop! Now, I do everything digitally, I type my manuscript up on my computer and I use my computer to read my manuscript, making my edits, updates and corrections in real time. Go digital and stay digital during the entire process. Your time is valuable, use it wisely.

3. Edit, edit and edit again.

This is a golden rule that does not change no matter how many books you write. There is nothing worse than picking up a book and finding that something is spelled incorrectly on the very first page. Edit until your eyes are burning and your fingers are bleeding.

Writing is one thing, we love writing, that is why we do it, but writing a novel is another and the process can get mechanical and can quickly become more of a chore than a joy unless you learn ways to keep the process fresh and free-flowing.

423 Views 1 Comments Permalink Tags: books, authors, book, author, writing, fiction

Before I wrote my first book, I had worked for several companies in various roles including sales, account management, customer service, and credit management I was and  still am quite fond of credit management and related software and I wanted to share my experience and knowledge on the topic of credit management software (CMS). A little  research revealed that not much was written about CMS so  I thought it might be a good idea to write a book so business people could learn more about the benefits of CMS. I arranged a meeting with a publisher to discuss the concept. Three cups of coffee and 90 minutes later, the publisher said yes to my book proposal. That was in 2008.


I remember how excited I was that the publisher green-lighted the book. It took me four months to write it and I honestly thought that the hard part was over.  I know now that actually writing a book is only one part of the equation.  You also need to do quality control, production, distribution, promotion and sales of your book. For this first book, I was lucky that my publisher took care of things like:


1)      Proofreading for grammar, style, syntax, spelling, etc.;


2)      Determining the logical order and structure of the book:


3)      The layout and graphic designs, including designing the cover;


4)      Production of the book (offset printing);


5)      Distribution and Logistics  in the Netherlands and Flanders ? Belgium;


6)      Promotion of the book via their marketing channels / business networks


At that time I didn?t realize that all these things costs time and money and are a risk for the publisher. As a  inexperienced writer, I  thought that writing the book was the most important aspect.  I learned (quickly) that the reality is a bit different. A publisher is a risk taker,  looking for a return on investment. I soon found out that when a book is not a bestseller (and most books are not), the publisher loses interest in spending time and money on the project quickly. I realize now  how fortunate I was to have experienced all this seven years ago, because book publishing changed dramatically since 2008.


Nowadays it seems less important how good you are on a certain topic or field of expertise. Instead publishers are especially interested in working with authors who have their own marketing channels to sell their own books. In other words, if you do not have a large enough network of potential buyers, most  publishers will not be interested in working with you no matter how well your book is written. In my opinion most publishers have become risk averse and are reluctant to accept new and unpublished authors work. It is a reality that newcomers have to deal with.


Risk vs. Reward


From a publisher?s point of view is logical that they have become more picky in terms of sales potential of a book. A recent book of mine (Meer Klantwaarde) was expensive to produce and therefore posed a high risk for the publisher. The book itself required not only a huge investment in time of two authors, but due to the graphical models and tables in the book, the publisher had to make a substantial investment in graphic design and layout. On top of that, the book was in full color making printing far more expensive.  Last but not least, the publisher had to order from the printer in minimum quantities of between 500 and 1000 copies.  If the book doesn?t sell, the publisher not the author takes the  loss.


It took us a lot of marketing efforts to generate sales, which made us also realize why traditional book publishing is such a tricky business. Books in the warehouse cost money.  If demand changes, or if demand does not materialize, the publisher can take a significant loss.


Self publishing.


Over the past few years, it had become much harder to sell book proposals to publishers. I had one discussion with a publisher in 2013 about a new book project.  I tried to persuade them to publish our new book (The Customer Profit Maxim), but this was literally how they replied:




My main concern with the book remains sales. I asked you back in September how you could reach the market through speaking, client sales, workshops etc. and specified the minimum buyback I?d require. You demonstrated some of the ways you could support the book, but many of them are difficult to quantify and revolve around PR and future workshop plans rather than existing activities that will continue to deliver over time. I need tangible, advance commitments of this sort:



Branch organisations: credit management (branch) organizations commitments


UK: Organisation x, xxx copies; organisation y, xxx copies; organisation z, xxx copies?


Netherlands: Organisation x, xxx copies; organisation y, xxx copies; organisation z, xxx copies?


Germany: Organisation x, xxx copies; organisation y, xxx copies; organisation z, xxx copies?







Specify previous 6 month and future 6 month schedule including details of clients and numbers attending and number of copies that will be sold via event.



Speaking events


Specify previous 6 month and future 6 month schedule including details of clients and numbers attending and number of copies that will be sold via event.



I would also still require a commitment to the minimum quantity purchase I specified.




I was flabbergasted by this response. It was  clear to me that publishing in the traditional way was dead --- at least for me. Nowadays, book publishing and especially business books requires you to write a business plan and a marketing plan.  As a result,  I started to explore self publishing.


When I look back at my journey as a writer (and publisher), I actually have to thank this publisher for his response. Otherwise, I would never have explored the possibilities and flexibility of self publishing (SP). However, it doesn?t mean that the self publishing does not have any issues and challenges, but for authors who do not mind to do their own marketing and promotion, I believe that self publishing is the way to go.


To me, self publishing boils down to this: I can get a book published on Amazon in less than 24 hours. I don?t have to store any inventory because the book is  printed on demand. I get the benefit of my marketing and sales efforts, not the publisher.  From an environmental, financial and risk point of view, self publishing is the way to go.   And with the help of relatively inexpensive software such as Adobe InDesign,  I can now easily adjust the front and back cover of any of my books  in a couple of minutes as shown below.


Cover e-book HCFC USA chapters_FINAL_with Washington Monument.jpg




Cover HCFC Belgium edition_FINAL_with background_v1.jpg


Self publishing requires a lot of DIY activities.  You?ll need to invest time  to learn various things related to publishing.  It is advisable to invest in software that enables you to do graphic design and to create the layout of your book. The  freedom and flexibility that self publishing gives you in return is worth the effort. Once you have setup your account and learned how to use a self publishing platform, it is actually easy and you have the intellectual freedom that comes from being in control of your own material.


Marketing and promotion of your book is still going to be a challenge, but that does not differ much from what happens if you do publish using a traditional publisher. Why?  Because  traditional publishers don?t spend much  time on marketing your book.  Remember that the author is expected to take care of marketing and promotion of the book themselves. Traditional publishing as a business model is dead.  Long live self publishing!


Marcel Wiedenbrugge is a consultant, author, publisher, writer, researcher, speaker and trainer. He traditionally and self published multiple books. His current global book project is the ?Happy Customers Faster Cash? series, which is available on Amazon.

723 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, amazon, distribution, createspace, publishing, business_model


Posted by mommyko Oct 16, 2015

Hi! Just want to stop by and say hello ;-) (newbie here!!!)

521 Views 2 Comments Permalink Tags: books, authors, book, amazon, createspace, newbie, r, autho


Posted by accountinghour Oct 2, 2015

Statement of Financial Position


Your personal net worth is the best way to determine what you worth and where you are in finance. Your net worth is determined by deducting your liability (what you owe) from your assets (what you own). Statement of personal financial position shows all the assets you have and the liability you incurred as at a particular period. The components of statement of financial position are assets and liabilities.

364 Views 0 Comments Permalink Tags: books, authors, marketing, self-publishing, promotion, review, personal, net, worth, assets, f, liabilities

I'd battle The Rock and the young Mohammad Ali simultaneously than lose one once her love.

308 Views 0 Comments Permalink Tags: authors

sit and be bored?

482 Views 4 Comments Permalink Tags: self_publishing, books, authors, cover, book, formatting, author, self-publishing, sales
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