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69 Posts tagged with the publishing tag

Know your Reason

If you are working for a corporation, then they have already mandated why the training must be created. However, if you are creating a course entirely on your own or for your business, then it will be crucial to have in mind the reason you are creating your training.


Real Life Application…

When I created my first online course for my own business after over 20 years of corporate experience, I had a very specific group of reasons I wanted to be an independent online trainer. First, I wanted to stay home with my little boy as much as possible, especially during the summer months.


Second, I had a desire to quit working for someone else and start making a living for myself. I knew that if I could work for myself, then I would gain freedom and flexibility.


I knew at a younger age that I wanted to work as an entrepreneur, even though I was aware of the challenges such as long hours, especially at first. Deciding to work for myself meant a lack of security, but the ability to make my own schedule, choose my insurance and vacation when I wanted.


Finally, I wanted to use the knowledge I already had to help others, regardless of industry. I had participated in all levels of training, design and development. That is, I had ‘worn the hat’ of technical writer, graphical designer, instructional designer, content developer, and probably most importantly, project manager.


So, as a part of my final ‘why’ I wanted to take my knowledge and manage a team based on what I had learned so they could enjoy the same freedom and excitement for helping others.



H&T Design Media is a social media and branding company. We are an online business focused on helping YOU solve complex marketing and recognizability challenges. You can find us online at



Beverly Reynolds is the owner and a designer for H&T Design Media. She comes to the business with over 20 years of corporate training experience for several Fortune companies. Beverly has created literally hundreds of online courses in several industries, including hospitality, revenue management, oil & gas and death care.



Branding your Business:


Illustrated Children’s Book about Adoption:


ie=UTF8&qid=1532708285&sr=8-2&keywords=beverly+reynolds+author Getting the Life of an Instructional Designer:


Messaging for your Business – Pocket Edition:


100 Days of Scrum (Project Management):


Messaging for your Business – Pocket Edition (Kindle E-Book Version):



Branding Course with nearly 40 timely videos, printable job aids and self-assessments: Additional courses being added soon!




FREE blog topics on publishing your book, branding your business and monetizing your course:

50 Views 0 Comments Permalink Tags: books, authors, amazon, writer, publishing, illustrator, instructional_design, courseware, beverly_reynolds, hntdesignmedia, online_training

Publication doesn?t have to be the goal of all writing.  We can write  (and illustrate) children?s books for our families, neighbors,  students, friends; and such writing is also valid and important.  Here  are a few hints for both writing and publishing book for young readers.

  1. Remember your child-self, your feelings, childhood memories, worries and pleasures. (Most picture books are for 3-10 year olds.)
  2. Create your writing time and mull?about what to write, about how to  write it, about how to be daring. Among your key resources are your love  of stories and language, your spirit, imagination and persistence.
  3. Be welcoming of your writing. Welcome your ideas as you would welcome a guest. Resist thinking negatively about your work.
  4. Read picture books both old and new.
  5. Visit bookstores and libraries. Become acquainted with the person in  charge of children?s books who may know about workshops, writing  groups, school visit opportunities.
  6. Create systems for jotting ideas and images.
  7. Consider taking writing workshops, attending conferences, joining the Society of Children?s Book Writers and Illustrators (SCBWI).
  8. Many books are available about writing children?s books. Read at least one and read books on creativity.
  9. Start or join a writing group.
  10. Cultivate the habit of revision. The many books about writing help this essential habit.
  11. Know your goal. If publication is important to you, learn about the  field. Some writers find it helpful to know what?s being published. They  read reviews of picture books and browse in bookstores.
  12. Understand that picture book publishing is a collaborative process.  The collaborators are the author, the illustrator, the editor, the art  director, and sometimes the editor-in-chief and marketing staff. If you  need total control of the of the process, best publish your own  manuscript.
  13. Know that publishing is a business. Wonderful books get published;  wonderful manuscripts don?t. A publisher has to believe that a  manuscript will sell when it competes with 5,000 other books.
  14. Be prepared for rejection. Editors receive thousands of unsolicited manuscripts. Have I ever gotten used to the rejection? NO.
  15. Know the advantages and disadvantages of small and large presses.
  16. Submit your best work intelligently. Know the submission process.
  17. Be persistent. It is not easy to have a manuscript accepted.
  18. Never underestimate the importance of supportive friends and family.
  19. Share your work. This will give you and others pleasure and will encourage you to write more.
  20. Love your work. Care about the process of writing and the honor of  writing for children. Be committed to that. Having a book published  probably won?t change your life, but being committed to writing and  children can change your life and the life of your readers.



63 Views 1 Comments Permalink Tags: self_publishing, books, authors, marketing, website, amazon, distribution, formatting, self-publishing, createspace, promotion, sales, publishing, writing, fiction

Use your graphics effectively

Posted by keerthi Jul 14, 2018

Pictures and images of a book have the strength to draw the interests of a reader, giving the reader an idea of what the text would revolve. Apart from enticing the reader to get engaged with the text, they also help the reader to gather complex ideas instantly. It is therefore important for authors to use the right pictures in their publications, in the right way.


Pictures can be used to highlight important concepts to gain attraction, as readers skip pages by only reading headlines and captions. A picture and a brief description would help in getting the required attention. Pictures used should merge with the publication, and therefore a sense of consistency should be evident throughout the pictures. The use of a single accent color or a small palette or a distinct graphic style can contribute to it. Using a common model for the story at a similar camera angle, with a consistent lightning adds to the consistency.


Animated images whenever used should be used wisely. This is because animation strikes big and grabs all attention, thus distracting readers from the point made. A For online publications, as far as possible use animations only when necessary like demonstrating a product use.


Now comes the size of the image. It is important for you to know the size and resolution of the image to be used, beforehand. Although you can change these, it is not always possible and at times you don’t get good results. Enlarging a picture decreases its resolution, reducing its pixels per inch or its dpi and reducing an image increases its resolution or its dpi.


Pictures with a low resolution will have a blurred appearance. However those with a high resolution tend to have a big file size, which makes it difficult to open, edit and print. If the color pictures are to be printed by a commercial printer, the resolution of these should be between 200 to 300 dpi. Higher resolution of up to 800 dpi should be okay but a lower resolution isn’t suitable. However, if the pictures are intended to be used online, then a resolution of about 96 dpi is sufficient, which is compatible to computer monitors.


Choosing an appropriate image file format is important too. This is again based on the way the image is to be used like whether it is a line art, animation or photo.




Book publisher

89 Views 2 Comments Permalink Tags: books, authors, amazon, self-publishing, createspace, ebooks, publishing, book-distribution, book-marketing, book-formatting, indie-authors, book-promotion

What Genre do you write?

Posted by keerthi Jul 9, 2018

Books are classified into genres or types depending on what its theme is. The word genre is a French term used to denote kinds of any particular thing.


A book genre is actually a broad logical way to categorize books, contributing to a sense of community or class. Today books are available across a multitude of genres and people choose their books depending on the criteria of genre. With the advent of online sales, book stores too began to separate their books based on genres, so that it would be easy for prospective buyers to look for them, on their browsers.


Today it has become a common practice for books to be grouped based on genre, right from libraries to institutions and homes.


The genre of a book is often indicated on the front flap of the book to make it convenient for the readers to know the theme it belongs to.


The two broadest genres are fiction and nonfiction, which are very fundamental. The genres are classified further into sub genres, each of which has several categories. For instance fiction can be classified into several sub genres like mystery, science fiction, literary fiction, suspense etc. Children?s fiction is classified by many as a separate sub genre too.


The categories can be divided to further sub-categories which could then be classified further. As these distinctions go further, the level of sophistication and specialization is increased. For instance cooking books could be categorized to cooking books on non-vegetarian dishes, which could further be classified as books on cooking chicken dishes etc.


Book genre is an important criterion in book buying decisions, for many people. Someone who loves mystery novels would not be interested in romance literary fiction. Just like fiction, non-fiction too includes several genres, which can be further classified into sub genres, categories and sub categories.


An interesting aspect of genre is the concept of multi genre, which means that the theme of the book fits into more than one genre. For instance when the content of a book easily qualifies to be a science fiction or romance or mystery, the book is of a multi genre type.



91 Views 1 Comments Permalink Tags: self_publishing, authors, marketing, selling, amazon, distribution, formatting, self-publishing, createspace, promotion, sales, publishing, writing, online

Step 1) Realize that publishing is a tough business.  There are millions of books out there; countless more are published every year. The vast majority of these novels never sell more than a handful of copies. The odds of your novel becoming a bestseller aren’t much better than winning the lottery.



Step 2) Accept Step 1 and decide that you’re crazy enough to go for it anyway.  After all, some people have made it, so why not you?  Odds are, if you’re still here,  you will write your novel because you have to; to most writers, writing  is as essential as eating or breathing.


Step 3) Find your inner voice.  Find  the story that inspires you.  Find the characters you believe in.  Find  the book you must share with the world.



Step 4) Read more writing tips and study the craft.



Step 5) Find a good place to write.  I have a small, quiet office upstairs with nothing but a desk, a plant, and a laptop.



Step 6) When your novel is written,  revise it.  Polish the writing, rethink characters, cut out boring  scenes, write new ones, rewrite where necessary.                             I repeat this step several times.  For me,  Step 6 is much more work than Step 5.  For an hour I spend writing, I  can spend a day revising.



Step 7) Publish your novel.  Some  writers still submit their work to traditional publishers; most now  upload their novels directly to the ebook stores.



Step 8) Start writing your second book!



Good luck!



book publisher

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Find Your Way: Writing Warm-Ups

Posted by keerthi Jun 26, 2018

I’m sitting at my kitchen table  agonizing over how to start this blog post. I’ve been sipping coffee,  nibbling on some breakfast, petting my dog as he sits on my foot, and  racking my brain for any sort of inspiration. Most noticeably, I’m not writing.



My irritation is very apparent. When I  sit to write and can’t, I go temporarily insane with frustration. It  gets dramatic and loud as I angrily start slamming “The quick brown fox  jumped over the lazy dog” into my keyboard just to get something on the  page.



After taking five minutes to write a warm-up story on a Post-it note, I am now focused and ready to tackle this blog post!



Writing warm-ups are a great way to  get your creative juices flowing. They’re very similar to stretching  before a workout. How are you supposed to run 5 miles if your legs are  stiff? It is the same principle with writing. How are you supposed to  express your ideas onto a screen or a piece of paper if your mind is  stiff?



What is a writing warm-up exactly? It  is a way to strengthen writing skills without the pressure of being  perfect. For example, let’s say I’m writing a family drama and I am  struggling with the mother/daughter relationship. I would work on a  warm-up focused on dialogue and chemistry in a story that has nothing to  do with my upcoming project. That way I’m still honing my skills but  I’m not frustrated if I struggle to find the words.



Warm-ups are different for everyone.  Every fiber of my creativity goes from tight to loose when I bend and  shape my mind during a writing warm-up. A writing warm-up can be  anything you want it to be, so long as it leaves you feeling ready to  tackle your project and clears your mind of distractions.



5 Great Writing Warm-Ups


1. #The Post-it Note Story


This is a favorite of mine if I am pressed for time or stuck  somewhere with nothing to do. It is a short story that fits on a Post-it  note featuring a beginning, a middle, and an end. I love this exercise  because I am presented with an interesting challenge: How, in the  simplest way, can I write a compelling story in the fewest words  possible? What words are necessary and what words aren’t? You may feel a  little like Hemingway with the simplicity you are forced to embrace.  However, the simplistic Post-it note warm-up can be a great way to help  your writing be more concise and straightforward.


2. Creating Your Own Myth


This is a quick general exercise that  can be used to hone in on anything you feel your writing needs to  improve upon. I normally use it as an inventive exercise to see how far I  can stretch my imagination. What is a myth you want to bust in this  writing warm-up? A favorite scenario I wrote was answering why snow is  white. In it, the snow was just chips of white paint falling from a  picket fence of a happy home. The wind saw how happy the family was and  picked at the paint to spread it all over during dark months in the  hopes that other families would feel a similar joy.



3. Random Line in a Book


This is an interesting challenge that  one of my creative writing teachers taught me. Grab a favorite book,  flip to a random page, and whatever random line your right thumb lands  on is your opening line.




I’ll start one for you … This is from The Road by Cormac McCarthy on page 185:



“The boy clung to his coat.”



Feel free to post your warm-up in a reply!


4. Describing Sensations


This warm-up caters to my biggest  weakness and one many writers struggle with: I know exactly what I want  to say but I don’t know an effective way to say it. Describing  sensations or emotions is a fun, quick exercise I like to do as a  challenging way to write expressively and vividly. Think of something  simple to write about that we take for granted, such as eyesight, the  texture of denim, or the sound of the wind. Now try to describe it in  such a way that someone who has never experienced it before would  understand. How would you describe the smell of an orange to someone who  doesn’t have a sense of smell? How you would paint a colorful picture  for someone who has never seen a sunset?


5. Morning Pages


This is hands down the most life-changing writing warm-up. Highlighted in Julia Cameron’s The Artist’s Way,  morning pages are longhand writing warm-ups that should be done every  morning as a stream of conscience exercise. Write down openly and  honestly everything that you are thinking for three pages. The biggest  epiphany I’ve had writing morning pages is that I have much more control  over my thoughts than I realize. That little bit of information has  helped me immensely in my writing. I used to have trouble making sure my  works of fiction weren’t reflective of circumstances in my own life. I  had trouble creating characters that were completely original and didn’t  remind me of the people around me. With morning pages I learned that I  have complete control of my thoughts and more command over my  characters.



Do you have a helpful warm-up in your  writing toolbox to share? Leave a comment with your favorite writing  warm-up and help others bust through writer’s block!



book publisher

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Tips for Children?s Book

Posted by keerthi Jun 25, 2018

The book market of today has an increasing presence of  children’s books. Although there are plenty of books available for children, it isn’t too easy to write one.


Writing for children require a passion to write, more than a focus on getting published to making money from it, although these are guaranteed later. Writing for children effectively does not necessitate writers; that they should have children.


To get started off, get an idea of the types of books available for children, and determine which genre would be suitable for you. Try and find out the beliefs and the understanding prevailing in the industry with regard to children’s books. Read several notable and good books to understand the themes and writing styles adopted.


You may also network with other experienced writers or aspiring writers like yourself, share views and experiences, so that you can find solutions and guidance to your efforts.


Among the various genres available for children today are obviously those with pictures and illustrations which include baby books, toddler books and picture books. The baby books are for infants and young toddlers which have rhymes and lullabies; while the toddler books are for ages 1 , 3 and built on themes like shapes, colors and numbers.


The picture books or the picture story books are for 4 , 8 years of age which have a central child character, around whom the theme of the book is based, averaging about 1000 words.


In case you have a favorite idea for a book in mind, ensure that it is in line with today’s standards and trends. As the writing market demands and preferences keep changing constantly, you must ensure that you are not left behind.


By keeping a watchful eye on the children’s book market and offerings of publishers, you can keep up with the trend.


One of the important decisions you have to make while writing a book is whether you need an illustrator. Since children’s books generally need pictures or graphics, illustrations are crucial, particularly for the nursery and kindergarten levels. When you are not an artist, then you may prefer to leave it to your publisher who would be able to identify experienced illustrators who would fit the theme of the book.


And just like everything else, you tend to improve as you keep writing. Don’t get worried if you don’t find a publisher early. Remember that most recognized names have once been through rejections.



Book publisher

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Five Things that Make a Good Cookbook Great

Design plays a role in making a great cookbook, but for the most part, it's the content that separates the wheat from the chaff. The author of a great cookbook has passion to spare, and a vast fund of knowledge. That shows up in the details, whether they?re technical, historical, scientific, or anecdotal.


1. Great headnotes. Headnotes are what make me fall in love with a cookbook, because that's where the author tells us what this recipe is doing in this book, and why they love it so. It's a place for stories and helpful tips ("if you can't find banana chiles, serranos will do").


Headnotes aren't just decorative--they can give you vital clues. If the author describes how she first was captivated by this recipe because of the smell of perfectly caramelized onions wafting out a window, that gives you a sense of something to watch for in the cooking.


2. "Instant classics."


It's disappointing to buy a cookbook and then find it's filled with recipes for things you already know how to make: like meatloaf.

It's always disappointing to buy a cookbook and then find it's filled with recipes for things you already know how to make because they're commonplace: meatloaf, spaghetti carbonara, roast chicken--or a scarcely altered variation on those themes.


I always look for "instant classics": recipes that aren't overly familiar but are good enough and straightforward enough to adapt as a household standard. Two Dudes, One Pan?s baked penne frittata and Dorie Greenspan's Chicken Tagine with Dried Apricots are two examples.


3. ?What to Look For.? This is perhaps the clearest indicator of a great cook and, more importantly, a great teacher. The halfhearted cookbook author might merely say, "Fry for five minutes over high heat," maybe adding a perfunctory "until golden". But gas and electric burners are variable, and times vary.


Tell us how the spices should smell when they're toasted, how big the bubbles in the sauce should be when it's simmering properly, how salty the curry paste should be. There's nothing wrong with a wordy recipe--it just shows someone cares.


4. Sidebars, glossaries, indexes. Although we don't use them while we're actually cooking, these peripheral materials distinguish the cookbook that stays on your shelf for years from the one you give away after a season.


It's not just the useful information, like how to shop for Japanese groceries, or the equipment you need to make your own pasta. It's the quotes from other cooks, the story about Nana and the fishmonger, the lore that makes your cookbook different from anyone else's.


5. Art. Good design is essential; good art can make a buyer fall in love with your cookbook right there in the store. But don't let your food stylist go so crazy with the shot that it no longer bears a relationship to what the home cook can reasonably produce. Nothing's more infuriating than seeing perfect grill marks on a piece of meat when you've been told to run it under a broiler, or having beautiful little heirloom cherry tomatoes not mentioned in the recipe prettying up a beige risotto under false pretenses.


Honest photographs, preferably facing the recipe page, are great.


Drawings, whether whimsical or realistic, can work, too. (And type can be every bit as powerful as art. I am partial to the mixed-typeface designs you see more and more these days--they punch up a page and often help me parse a recipe at speed.)


Thank you!!! Hope this helps!!!!!



book publisher

76 Views 2 Comments Permalink Tags: self_publishing, authors, marketing, ebooks, publishing, writing, book_promotion, ebook_formatting, cookbook_publishing_tips



The ePub format is an open format designed by the Open eBook Forum and developed by the International Digital Publishing Forum. Based on XHTML and XML, it was made with the intention to be a both source file format and end user format. Examples of software that can open this format are EPUBReader Firefox add on, Adobe Digital Editions, and QuickReader. Meanwhile, devices that can open this file include the iPhone, iPod Touch, iPad, Sony Readers, Kobo Reader, and the Nook from Barnes & Noble.




This is an Amazon format used exclusively on the Amazon Kindle. It is basically a MOBI format that uses a high compression option. As Kindle apps have been released for devices other than the Kindle reader, AZW format files can also be opened on smartphones (iPhone, Android phones, and BlackBerry), computers (Mac and PCs), and tablets (iPad, Android tablets, and Windows 8 tablets).



This is an e-book format developed for the Microsoft Reader software. It is native to the PocketPC and Windows Mobile devices, and can also be found on PCs and the Hanlin eReader. However, content in LIT format was discontinued starting November 2011, while downloading of the Microsoft Reader software was stopped by the end of August 2012. Users may still use the Microsoft Reader on their devices but cannot add new content anymore.




The Portable Document Format was created by Adobe for its Acrobat products. This is a very popular e-book format since software support for this format exists for a lot of devices. Examples of PDF viewers are Adobe Reader, Foxit Reader, Nitro PDF reader, PDF-XChange Viewer, Xpdf, and a lot more. Most of these are freeware. One downside of this format is that content in PDF is usually scaled for A4 or letter size, which becomes unreadable when reduced in order to fit the small screens on smartphones.



ODF stands for OpenDocument Format. It is an XML-based file format and is the default format for OpenOffice, an open source productivity suite that is becoming a popular alternative to Microsoft Office.



The e-book format used by the MobiPocket Reader, MOBI was originally made as a PalmDOC format’s extension. It can be opened using MobiPocket’s reading software, which can be installed on a lot of PDAs and smartphones. There are limitations of the MOBI format. For example, sizes of images cannot be scaled with the font size; tables display differently on different readers, especially if the table covers more than one screen; and there is an absence of support for nested tables. Third party readers such as Stanza, FBReader, Kindle for PC and Mac, and STDU Viewer can open MOBI files.


One thing that an e-book user should know is that formats can be unprotected or protected by a digital rights management (DRM) wrapper. The DRM, which is used as an anti-piracy tool to protect authors, can prevent you from opening an e-book file even if the format is compatible with your reader.



54 Views 0 Comments Permalink Tags: books, authors, marketing, amazon, distribution, formatting, self-publishing, createspace, promotion, independent, publishing, fiction



You've finished your final edits and you?re ready to share your story with the world! Don't forget in your excitement that the cover of your book is equally as important as the content inside. As the the front face of your book, it?s the first thing readers see when browsing the shelves of their favorite store or shopping online. Your cover also gives your work an identity. The distinct colors and fonts of your design distinguish your book from its surrounding titles and establish a fan connection to future releases.


Investing in a professional cover design with  ebooks2go can help you truly make a lasting first impression with readers. Our talented designers will collaborate with you to choose a book cover template that is just right for your book.

Tips for a brilliant book cover design


*Think like a reader, not like a writer.

*Think of your cover as a key piece of a puzzle.

* Nail your audience.

* Avoid cliches.

* Stick to your key message ? and write it down.

* Make your readers feel something.

* Stay open-minded.

* Use social media to get input from fans ? and listen!

* Use your first contest to find the perfect designer for future books.



Hope this helps!



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Finally, you have some free time to  write! You sit down, put your  hands on the keyboard anndddd ? nothing.  Hmmm, that?s funny. You  reposition yourself in your seat and try again.  Still nothing. I could  use my imagination and try to guess what happens  next?maybe there?s a  few expletives or some crumpled up sheets of paper.  Regardless of what  actually ensues, frustration certainly sets in.

I  didn?t actually poll the entire  population of the world, but I?m pretty  confident every single writer  that has ever lived experiences writer?s  block. It comes with the craft.  It can?t necessarily be prevented, but  there are ways to overcome  writer?s block once it hits!

7 Ways to Overcome Writer?s Block

1. Nibble on Some Brain Food

Foods  with natural sources of energy  give you a quick boost to sustain your  body over time. Excessive sugar  and caffeine can give you that quick  boost as well, but your body will  crash shortly afterwards. Try  energizing brain foods to keep you going longer such as fresh fruit, nuts, dark chocolate, spinach, beans, salmon, quinoa, and kale.

2. Change It Up

Routine  can be good for productivity,  but sometimes it causes us to just go  through the motions. Break up  your routine to get out of your writing  rut.

  • If you do  most  of your writing on your laptop or tablet: Switch things up by  grabbing a  spiral notebook and write pen to paper. Slowing things down  with  handwriting stimulates and engages your mind more than typing out  your  words.
  • Leave your   usual writing space and go somewhere new like a library, a coffee shop,   or a park bench. Just having a change of scenery can give you a new   perspective.
  • Find your  focus  by listening to some mellow music. Studies have shown classical  music  increases productivity. Ambient sounds from electronic music can  relax  the mind and quiet noisy distractions.

3. Get Active

Get  your blood flowing! This is one  of my favorite ways to overcome  writer?s block, but I understand some of  you will need some convincing,  so here we go ? When you increase your  heart rate, your body pumps  more oxygen into your brain. I?m no  scientist, but that seems good for  creativity. If you?re into it, take a  walk, go for a run, lift some  weights, play a sport, or do some yoga in  your living room.

4. Clear Your Head

Get  all the nonsense out of your  head. Find something peaceful that allows  you to release some of the  jumbled up mess in your mind.

  • Get some fresh air and enjoy nature.
  • Fast for a day. Coldplay frontman Chris Martin fasts once a week to inspire creativity.
  • If you?re spiritual, head to your church, temple, or worship location to release any stresses or worries you?re carrying.
  • Pour yourself a couple drinks! Just not too many, otherwise your editor is in for a long day

5. Interact with People

Since  writing is such a solitary  activity, interaction with people can  re-engage and stimulate your  brain. Meet up with friends for lunch or  call a family member on the  phone who you haven?t spoken to in awhile.  If you are an extrovert, go  to a coffee shop and strike up a  conversation with someone.

6. Take a Break

Often  times, we get so focused that  our minds get tunnel vision and  completely block all creativity. So  don?t think about the writing piece  for awhile. Depending on the  severity of your writer?s block, it might  be only a day or it might be  month or two. Just put it aside for a  bit. By taking a break, you?re  allowing your brain to refresh so that  the next time you sit down to  write you?ll have a fresh perspective and  new ideas.

7. Lose All Distractions

Consider  this: You might not have  writer?s block at all. You may just be  suffering from chronic  distractions. Your phone won?t stop buzzing, Friends reruns are on TV, a cute dog keeps walking by your house, or THE UPSTAIRS NEIGHBORS ARE REALLY LOUD!

Silence  your phone, turn off the TV,  disable the Wi-Fi connection on your  laptop, and if you must, leave to  find your ideal writing space. Lose  the distractions and regain your  concentration.

Free Your Creativity

The  upside to writer?s block is that  it?s only temporary! So don?t worry  too much about it. Once you succumb  to the frustration of writer?s  block, it tends to snowball and  eventually spiral out of control.  Instead of overthinking it, try one of  these creative ways to overcome  writer?s block. Your greatest  creativity will come when your mind is  free from worry!

Looking for further ways to spark your creativity? Writing warm-ups can do just that!


Self publishing | eBook Publishing and Distribution | eBooks2go

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Trusted Book marketing Process

Posted by keerthi Jun 15, 2018

Before you start marketing your book, you need a clear plan to guide your actions. Determine what separates your book from other books.


The reality is, there are more books than ever available to readers, making it incredibly challenging for your book to stand out. But the good news is that you wrote your book for a reason.


There is something different and unique about your book that no other book offers. So what is it? What makes it unique and why should people want to read it? Your answer is the key to your book marketing strategy.


Indentify Target your audience


First of all, Part of developing your strategy is identifying your target audience. In order to optimize the efficiency of your marketing strategies you need to know who you are trying to reach.


Get on Social media


Social media is all about connecting with people online. There will always be a ton of value in attending conferences and doing book signings, but your reach is limited to a local crowd with in-person events. However, social media makes it possible to reach people all around the world. By posting regularly, interacting with fans, and letting readers see a glimpse of your life, you?re able to grow your fan base and ultimately expand your online presence.

Build Your Author Website

Your author website is the foundation for your online presence and it essentially links all your different online activity together. When someone hears about you and wants to learn more, they can visit your website and be directed to exactly where they need to go.

Grow Your Email List

Newsletters allow you to communicate with your subscribers on a regular basis. Many people might not be convinced to buy your book the first time they hear about it. That doesn?t mean they aren?t interested, they just need to be encouraged. When you send monthly newsletters, you?re consistently staying in touch with promotions, special deals, book bundle packages, and other incentives to help persuade subscribers to read your book.


Fill Out Your Book?s Metadata



Book metadata is the data search engines use to decipher the differences from one book to the next. When a potential reader searches for something online, search engines read the metadata attached to a web page and return results to fit the search. So your book?s metadata is the key to readers finding your book online. Whether they are searching directly for your title or for a specific genre, when you fill out the metadata accurately and strategically your book then shows up in more searches that match it.


When more people are discovering your book, then more people are reading and buying it. In a previous blog post, we took a deep dive into book metadata, to help authors better understand how it can help your book?s online reach.


Launch Your Book

A book launch is not only a celebration that your book is published, it?s also an announcement to the world. Most people outside your family and friends won?t know about your new book. A book launch allows you to share your huge accomplishment with local media and members in your community.

It also presents a great opportunity to spread the word to your online community. Post about it on your social media channels, write about it in your blog, live stream part of the event, or leave updates on your website. There are so many different ways to share the event across your various online platforms to increase excitement for your book launch event.

Offer Free eBooks

When you aren?t a well-known author,  your job is to find a way to get as many people to read your book as possible. One of the most effective ways to do this is to give it away for free to a number of readers. Think of it this way: it?s better that someone reads your book for free than not read it at all.


Obtain Reader Reviews

Reader reviews are so important to your book?s success online because they help build your credibility amongst readers. Reviews from unbiased readers simply reinforce to undecided readers that your book is worth their time and money. And as you begin gaining more reviews, your book climbs in the online bookstore?s rankings making it easier for readers to discover.


DIY Book Marketing Guide

Book marketing can be confusing and even overwhelming at times, but I do believe that if you trust the process you will eventually achieve success. Just like with the 76ers, your book marketing can prosper with the right moves and by trusting the process. If you?re looking for a more in-depth look into book marketing, eBooks2go has created a Book Marketing DIY Guide you can download!




Book publisher:

83 Views 2 Comments Permalink Tags: books, authors, marketing, book, free, author, covers, self-publishing, createspace, sales, writers, readers, resources, publishing, nonfiction, fiction

When a writer envisions publishing their book, the scene in their head typically involves holding a physical copy of a newly printed book. While it’s a great image, it’s not the only way that authors become published. In fact, there’s an easier, cheaper, and arguably more beneficial way.



eBook conversions can serve an independent author just as much, if not more, than a printed book. Don’t get me wrong, I absolutely believe that authors should sell print books. A majority of readers still prefer holding a physical book as they read, and you must produce what readers want. But I do believe, and the industry agrees, that it’s absolutely necessary to offer eBooks as well as print books.



Here’s why an eBook conversion is your best friend …



Cost to Publish

When you elect to publish print books, you can mass print hundreds of books at a lower production cost in the hopes they will eventually sell, or you can use print-on-demand to print each book order as it is placed. Regardless, printing a book can be expensive for indie authors who don’t always have a large budget to work with.



eBook publishing, however, you pay for one or two eBook files and that’s it. There’s the Mobi file, which is compatible with the Amazon Kindle. Then there’s the ePUB file, which is compatible with all other eReaders. Learn more about the differences between Mobi and ePUB files from our informational blog post here. Whether you convert you book into both an ePub and a Mobi file, or just one of the two, an eBook conversion is a very cost-efficient way to make your title available to millions of readers worldwide.





One of the challenges of traditional publishing is the timeline. It often takes months and even years once the manuscript is finished before the book actually hits the market. Self-publishing an eBook is as simple as it gets. Once your manuscript is written, edited, and finalized, your title can be converted and made available in the marketplace in as little as five business days.



Here’s how simple it is:



Upload your manuscript.



Select the eBook file(s) to convert your manuscript into.

eBooks2go or another eBook conversion service provider converts the manuscript into your selected eBook file(s).

Choose the retailers to distribute through.


BOOM! Now readers all around the world can buy your book.


Global Reach

Worldwide eBook distribution is only clicks away. Today, more books are purchased online than in stores. This makes the eBook market the perfect opportunity to reach people globally. As an indie author, you have several options for distributing your book. One being to join forces with a distribution service that already has partnerships with retailers in place, giving you access to any and all of their retail partners. Your book then becomes readily available to many of the largest and most prominent online retailers in the world.


eBooks2go offers worldwide distribution in over 200 countries at no upfront cost (however we do receive 10% of the royalties from sales). With our distribution network, your book would be distributed through Apple iBooks, Barnes & Noble, Google Play, Kobo, hoopla, EBSCO, OverDrive, and many other large retailers and libraries.



Price Flexibility


As a new author hungry for any opportunity to develop your author name, you’re always looking to build and grow your readership. eBooks offer a less expensive way for readers to buy your book. If they’ve never heard of you and haven’t read any of your work before, the cheaper your book is priced, the more likely readers are to test it out.



The common industry standard is to have eBooks priced about 30 percent under the price of a paperback copy. However, you also have the power to change the price of the eBook as you wish. Since you aren’t dependent on covering the cost of printing, you have the ability to maneuver the price of your eBook, depending on how sales are going. One common strategy is to run a promotion that lowers the price of their eBook to 99 cents. Once the book gains momentum and its demand increases, the ends the promotion and raises the price.



Free Giveaways


With eBooks you’re able to offer free giveaways for a limited time or for a specific amount of books. Again, with the only expense being the initial conversion, you have added flexibility. The strategy here is to increase your readership and gain online reviews. When your book gains reviews your search ranking in online bookstores improves. You also start to encourage word-of-mouth marketing, which continues to be extremely effective.


A simple way to offer giveaways is through Goodreads and Apple iBooks. Hosting giveaways on Goodreads allows you to select the giveaway’s details, such as the amount of books to giveaway, the time period for the giveaway, and how the winners are chosen. With Apple iBooks, you are given free promo codes to send out to up to 50 readers. You can even create book contests to generate more engagement and excitement.



Improved Reading Experience


Print books are awesome, but they can only offer so much for the reader. Electronic books on the other hand can be much more personalized for a specific reader to improve their experience. There are two different eBook formats: fixed layout and reflowable.


Fixed layout is similar to a print book: the content on each page is set in place and cannot be altered. But a reflowable eBook allows a reader to change certain aspects of the eBook such as font type, font size, spacing, and more. As the reader chooses their preferences, the eBook then seamlessly rearranges each page to flow properly. 


You are also able to add in different enhancements and features depending on your book and its characteristics. For example, you can add internal and external hyperlinks, video, audio, read along, animation, and much more to turn reading into an interactive and even hands-on experience for your readers.


Reader Convenience


While a majority of readers still prefer print books, that doesn’t mean eBooks are unnecessary. Many people who prefer print still read eBooks because of their availability (me, for example).



When someone has a few minutes of free time, an eBook makes it possible to pull out a book and read a few pages on a variety of mobile devices, no matter where they are. The convenience of having a book in your pocket at all times is reason enough for many readers. And if there is reason for the reader to read it, there is reason for you to produce it.


So when you picture your book at last becoming published, envision your scene in a more digital way with an eBook. Imagine the heights your book dreams can reach! Start your eBook conversion today!




81 Views 0 Comments Permalink Tags: self_publishing, books, authors, amazon, distribution, formatting, createspace, promotion, sales, writers, review, publishing, indie_authors
7 check my Affiliate company toward the business development and my Author profile, I don't know why reviews should be my primary focus, I see that the public do look at them but I know that having worked really hard on promoting, advertising, building my legacy future and my Author blogs will develop, I appear has a little author because my reviews are so low and even on Amazon. I don't truly put much taught toward my competitors, I see friends not rivals trying to suck up your blood, why should we be rivals there enough place for all of us. Getting my Audible thru acx is great already, !!! I have enough things to do to run around discussions trying to get reviews that no one wants to gave.

270 Views 7 Comments Permalink Tags: self_publishing, books, authors, marketing, book, free, website, amazon, formatting, author, self-publishing, createspace, independent, help, sales, publishing, fiction, online

Hi everyone, I know many of you are here to compete with each others on who will sell books 1st, I'm enjoying learning about other writers and impress by some readers and how much they can actually read!! I m a small reader but a bigger writer!!! Everyone wants the prize!!!??? But who gets it? The most ferocious telemarketers? Sales agent? Probably they know everything about marketing that's for sure, me I just want a tiny piece of cake a small reward nomination, anything so I could earn a little. So I decided that if I wanted to keep writing what I wanted and be and do what I love I will try making a book that could sale for once. So I did ( Stop setting, Start leaving ) on e-book Amazonkindle were you can find all my listings. If any of you can review I will send you a free copy to your inbox💙

502 Views 8 Comments Permalink Tags: self_publishing, books, authors, book, website, amazon, distribution, formatting, author, createspace, promotion, independent, help, short, sales, review, the, publishing, writing
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