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Poetry

Posted by Afrodite95 on Jan 30, 2018 8:49:41 AM

Hello my name is Sade and Im writing an anthology of poems

 

I have never published before and I don't currently have a following, however my writing on websites has been highly sought after and recognised as good by forum members

 

Do you have any tipson marketing poetry>

?

167 Views Tags: new, distribution, help, poetry


Jan 30, 2018 9:52 AM walton    says:

In a general sense, marketing any genre is the same: promote, promote, promote.  Niche markets can be harder to get to.  Poetry is difficult, but it is not impossible.  Here is my standard response:

 

Have a business plan. Prepare it as if you were going on Shark Tank. Why? Because it focuses your attention. It's easy, after a few weeks, to start writing your next book, planning a vacation, working on your website tomorrow . . . It's not written in stone, but close. Know where your are, who/what you are competing against, why anyone would by your book, etc. All the 5 w's & how.

 

In advertising we had a concept "client fatigue." The client would look at his ads, over and over and over. Eventually, not even his dog would look at them. "Time for a new ad." But studies often showed, assuming there was $$$ for studies, the ad had barely gotten any top of mind awareness, and often it was months before there was any fatigue in the real world. The market plan should take this into consideration.

 

I would have a print copy as well as a Kindle. Use CS for the print copy. Keep a print copy handy . . . to show, to sell, to give away. If you've got a paper copy that isn't bad enough to replace, but not good enough to sell, use it to give away, "I'd love to buy your book, but I can't afford it." (How do you hand out or sell your book to someone you meet at lunch?)

 

Have a website where you can link to the Amazon pages. Do not link to your CS eStore page, no one will use it. Make your site content rich. Spend time building your page rankings. Remember, if someone hears an interview or reads a review, he is likely to remember only bits and pieces of your name and the title. You want that person to find you!

 

Have a business card, oh, and keep a few with you!

 

Take advantage of local media, social and business groups, etc. They are all looking for interesting, local interest stories, interviews, speakers. Start locally, move out regionally. Prepare every possible question. Work on good answers. Write them out. Rehearse them out loud. Rehearse them as if they are lines in a play. Concentrate on the awkward/bad ones. For example, if your book were a US history book and you quite college after your second year, explain why I would want to read your book.

 

Have a press kit: head shot, bio, cover, synopsis, sample review/press release, FAQs, reviews, list of interviews, copy of the book, etc. Keep this up to date. Use it to get reviews, interviews, talks. Keep a tickler file to be able to follow up. Lots of interviews are done by phone, so moving out regionally isn't so far fetched.

 

Have a t-shirt, pen, etc. You'd be surprised how well these corny things work.

 

Look up almost any post by DesireSuccess, aka Eric, on the CS forum:

https://www.createspace.coum/en/community/message/196656#196656 Eric's list of references!

https://www.createspace.com/en/community/message/224321#224321 Eric on Facebook

 

Amanda Hocking was a CS author, with a CS ISBN, just in case anyone here is a no one will ever read a book with a free CS ISBN person, she sold hundreds of thousands of copies of her book. Social media. Social media. Social media. She was picked up a few years ago by St. Martin's Press.

 

Often you'll hear the expression that writing a book is like giving birth (being a guy, I'll take this on faith), but marketing your book is like raising a child, and it takes years!

 

You will get more replies if you post this as a question, not a blog. Blog will fall off the board quickly, and a reply/comment does not bump them back up.

 

Given the spam here, come on over to  selfpublishingforum.  It's free.  Many of us who answer questions here are active there.

 

Walton

 

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