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Marketing

70 Posts tagged with the marketing tag
1

As an author I would love to be able to see the purchasers info.

 

It just makes sense to be able to market to a "hot" market, no?

 

Besides, we'd all sell more books and EVERYbody would make more money, right????

 

C'mon KDP/Amazon... Createspace?.... Afterall, I am your customer.

33 Views 1 Comments Permalink Tags: marketing, selling, readers
0

Mastering Visual Content Marketing

When tackling a content marketing campaign, you need to know what will rouse online growth and engagement. Text-based content will always be important, but in this digital era, visual content is integral to the success of content marketing.

 

Websites that are mobile-optimized should focus on visual content as the internet has made attention spans shorter than ever. The popularity of content presented in big blocks of text is long gone.

 

It makes sense to use visual content when over 50 percent of people are visual learners. Content that resonates psychologically is said to be at least 43 percent more persuasive. To reach your audience on a deeper level, here are 3 types of visual content to incorporate in your next campaign:

 

Compelling Images

 

Images are the first thing people think of when it comes to visual content. Knowing to add images to your content marketing campaign isn’t the hard part, it’s choosing the right type of images to get your point across.

 

Just like relevant keywords are important in text-based content, high quality and relevant images are vital to visual marketing. When deciding on how to choose images for your campaign follow these tips:

 

§  Aim for original images over stock photos

 

§  Candid photos over posed

 

§  Capture a feeling

 

Stray away from the cheesy stock photos for several reasons: your viewers can sense that they are fake and there is the chance that other businesses in your niche have used the same photo. Original images add a personal touch to your campaign that will only contribute to its unique qualities.

 

Depending on the aim of your campaign, candid photos may be a better choice than posed ones. Unlike posed stock photos, candid images are more realistic and therefor, more relatable. Your viewers will find it easier to picture themselves in your ad.

 

Be selective when it comes to choosing images for you content marketing campaign as a photo has the power to transport. Think about what you want your viewers to feel when they see your campaign and choose a photo that inspires those feelings.

 

Videos

 

Videos can become the chief representation of your brand if you are successful in creating the right one. For a visual marketing campaign, videos are images brought to life through movement, sound, and music.

 

Just as images, videos need to be of the highest caliber. Anticipate that your video will be watched and shared, so plan to optimize it.

 

Whether your video is for a landing page, e-mail campaign, or a blog post, there are several types of videos to choose from. To begin, think about the message you’d like to convey through your video.

 

There are a variety of videos that can enhance your business:

 

§  How-to videos

 

§  Animated explanations

 

§  Demonstrations

 

§  Customer testimonials

 

§  Expert interviews

 

It’s important to keep in mind that whichever type of video you choose, it should fall in line with the style of your brand.

 

Considering that most people may view your video on their e-mail or through a mobile app, it should be short and to the point. Give the viewer all the information they need, but be quick and concise about it. If they’re scrolling through e-mails or their social media feed, they don’t want to be held up for too long.

 

Memes

 

Memes are most commonly known as images that are followed by funny captions. They are new to the visual marketing campaign, but vary popular amongst internet users across social media platforms.

 

Memes were originally a form of entertainment amongst teens and college students but have gained traction as an easy, creative, and even quirky way to present visual content. Given their origins, it would benefit you to decide whether memes are appropriate for your niche.

 

If your brand is targeted towards a younger audience, memes are one of the best ways to motivate engagement. With this engagement, memes can build a community around your brand and allow to make inside jokes about your niche.

 

The measurement of success for a meme is when it goes viral and people begin replicating it. Viewers not only post and share the meme, but they go back to the original source which means major exposure for your brand.

 

Visual content is a great way to encourage your audience to explore your brand. Aim to create high quality visual content that truly connects with your audience. Don’t rush to put up any visual content for the sake of a schedule – substance is of the utmost importance.

 

Articles and posts with visual content gain up to 80 percent or more views than those that don’t have any at all. Don’t just add a visual component to your marketing strategy, master the art of imagery. For more tips on how to enhance your internet marketing

214 Views 0 Comments Permalink Tags: marketing, content, visual, mastering
2

Hi!  I'm new here and I just got a first book published Jun o9 o17.  I'm been trying to promote it ever since on various social media sites from Amazon to Facebook, but the reviews just aren't coming.  Would appreciate any advice on how to further promote it?

 

https://www.createspace.com/7369632

284 Views 2 Comments Permalink Tags: marketing, selling, reviews, distribution, author, self-publishing, createspace, promotion, readers, publicity, feedback
3

Book marketers

Posted by JackFlash Aug 18, 2017

Hello.

 

Jack Flash, here. This is the thread that  comes closest to answering my question about promting a book. When I  published my first book a year ago, I looked into organziations that  would market my book for a fee (e.g., Page Publishing, Readers Digest,  Dorance). For prices ranging from $2,000 - $10,000., they offer to  relase announcement about your book to tems of thousands of outlets.  They also say that they will strive to get you an interview with a radio station. Sounds  like an approach that would give me great exposure. However, a retired  publisher told me to be cautious of such offers, as many are a waste of  money or a scam.

 

My question: how do I verify the legitimacy of book  marketers? If anyone has had experience with such organizations, please  share that with me. If anyone has an opinion about such an approach,  please let me know.

 

Thanks,

 

Jack Flash

280 Views 3 Comments Permalink Tags: books, marketing, and, with, others, dorance
1

Pitching Your Book

Posted by LouiseHathaway Jun 30, 2016

Okay, you have just written the next great American novel and can't wait to release it to the world; then watch those royalties come streaming in. You have asked a friend to proof-read it and give you constructive criticism.  He thinks your book is really good.  You may have even forked over $100.00 to a professional who designed a mind-blowing cover. Who wouldn't want to buy a book with a cover like that? you ask yourself.

 

Stop.  Take a deep breath.  There's one more make-or-break job you have to do: write a book description.  That's not as easy as it sounds, especially with publishers like Smashwords who limit the short description to only 400 characters.  You may have a great long description, but you are going have to start deleting parts of it to fit into the short one.  It can be very frustrating.  I've seen some short descriptions where part of the last sentence is cut off.  Obviously, the writer didn't double-check it before publication.

 

Here are some suggestions to consider:

 

Don't use subplots:  Keep to the main point and don't confuse your readers: they probably don't want to take the time to read a long description anyway.  Ask yourself, What is the primary action that drives my book??


Make it concise.  A creative writing teacher once told me that a poem is more difficult to write than a short story or novel because with a poem, every single word must be packed with meaning.

 

Keep it under 150 words.

 

Write in the third person, present tense.  Imagine sitting face-to-face with your reader and they've asked you what your book is about.

 

Write it as if you are the publisher not the writer. Remember, the book description is a marketing tool: it's not literature; so it is okay to hyperbolize a little.  Just don't overdo it.

 

Read book descriptions by other authors in your genre.

 

Last, but not least:  Use Emotional Power Words.  Make your readers wake up and take notice.   How?


Use words that will raise their spirits and make them feel better.  Examples: miracle, triumph, jaw dropping.


Sex sells.  Take advantage of this by using words such as: sensual, thrilling, naughty, steamy, brazen.

 

Make it forbidden by using these words: Pandora's Box, confidential, cover-up, bootleg, Black Market.

 

Fear is a powerful motivator, especially if you write murder mysteries.  Use words like: looming, revenge, frantic, searing.

 

Fan the flames.  Make them feel outraged at injustice. Use words such as sick and tired, back-stabbing, ruthless.

 

Feed Their greed: most people either want to make or save money. Use these power words to take advantage of this: bargain, profit, discount, quadruple.

 

Make them feel safe.  Use these words: no risk, privacy, official, tested, guaranteed

 

Try using only six to ten of these emotional power words in your description.

 

And last, but not least, here is the most important factor to keep in mind when you are writing your description: make sure that your book lives up to your promises.  You don't want your reader to feel cheated.  Make sure you deliver what your advertise, or your reader may want his money back; and even worse, may feel compelled to write a bad review or give a one-star rating.  And that's the last thing we writers want.  Happy editing and good luck with your amazing new novel.

 

http://louisehathaway.blogspot.com

584 Views 1 Comments Permalink Tags: marketing, writing_tips, writing_advice, pitching_your_book, writing_book_descriptions, book_descriptions
0

How Social Media Marketing Can Boost Your Business And Your Book Publication


 

When social media first appeared on the scene of the world wide web, it was intended to be used by individuals to connect and share with their personal network of friends and family. Social media has evolved a lot over the past years. Businesses have found out that they can take advantage of social media capabilities and use that as a way to interactive with their customers and build relationships. Thus, social media marketing was born.

 

 


 

 

Everyone knows that customer satisfaction is essential to the success of any business. It has always been a challenge to businesses to know exactly what the customer wants and to be able to fulfill what he wants. For multi-national companies using conventional marketing methods, gauging consumer sentiments on a product across the world takes a lot of time and human resources.


 

 

 

On the other hand, marketing by using social media cuts through all the barriers. A business presence on any one of the popular social media sites can be seen by anyone all over the world. Anyone in the world can post a comment and give feedback. A business can respond to comments instantly.

 

Marketers can tell right away how a campaign is going by just looking at the comments posted by customers. If the reaction is mostly negative, the marketer can quickly change directions before the ill-fated campaign does any more damage.


 

 

As a business owner, you can see how powerful social media can be in your marketing strategy. The beauty of it is that very little financial investment is required to make use of this way of marketing. It does require you to spend your time building up your presence on the various social media platforms.

 

You need to proactive in engaging your customers in a conversation about your products and services.

 

 

Customer feedback given here is very valuable information to you in terms of using it to improve your business. Your customers are able to tell you directly what they like and what they do not like.  It is up to you to balance those comments and improve your business in such a way that will give them more satisfaction.

 

 

You can also use social media to solicit feedback on a business idea. Let's say that you are thinking of altering your products or services in a way that you think will make your offerings more desirable. Before you invest any money into changing it, run that idea by your followers. See how they react to the possible change. They may surprise you and say that they do not like it. If that is the case, you have just saved yourself the  time and money that you were going to invest in the changes.


 

 

 

Nothing spreads quicker through social media than an item of interest that has gone viral. Something unknown to most people one day can gain notoriety the next day. If you have the right approach in social media, you will give your business a better chance in improving its brand recognition.


To Your Success.

601 Views 0 Comments Permalink Tags: books, authors, cover, marketing, selling, new, amazon, self-publishing, createspace, promotion, interior, publishing, writing, media, social
1

Suggestions for E-Book Blasts

Posted by Hello3 Feb 12, 2016

I have published two children's books and would like to try e-blasts to increase my sales.

Any suggestions for sites or companies? Are eblasts a worthwhile marketing tool?

498 Views 1 Comments Permalink Tags: books, authors, marketing, selling, reviews, amazon, distribution, createspace, promotion, help, sales, review, children's, readers, ebook, publicity, promotions
1

Hi,

 

I have been following some photographers online trying to sell their books on Photography and also Photo books of their work in genre such as Nature, Landscape, Birds, Portraits, Streetphotography etc.  

 

Please do the following to market your photography books

 

1. I know you are busy but be active on social media like Twitter, Facebook and Instagram. Post regular updates about your book and where people can buy them.

 

2. Include your location and the location of the photograph you took as hashtag. This will help people interested in a purticular place to buy your book.

 

Example - Instead of stating "Beautiful #birds" you can say "Beautiful #birds of #Canada"

 

3. Every week, write an article based on one of the chapters of your book and give a free chapter for people to read.

 

4. Make a 2 minute video about your book and promote it on Youtube.

 

5. Some people have several followers on Twitter who charge a fee to tweet about your book for a month. They call it Book promo tweets etc. I have not tried them but worth analyzing.

 

You can also write to me if interested. Its a free service but please I consider books which are really worth writing about. You can also mail me for an interview.

 

Fill the form below

 

http://www.photographybooks.top/photography-books-author-interview/

 

I work on this website few hours a week.So give me some time to publish your interview. Please submit books which you believe has good photographic works.

 

Thank You

 

http://www.photographybooks.top/

540 Views 1 Comments Permalink Tags: books, marketing, photography, sales, publicity, online, promotions, promo, marketing_books, marketing_your_book
7

Comic Cons? Any Luck!

Posted by Greg16 Aug 31, 2015

Hello Createspace!

 

So I'm almost at the end of the first month of my book being in print. I've gotten very great reviews so far and have been impressed and deeply moved by my friends and family helping push the title, along with the Createspace community!  Thank you to whoever bought my title out there I hope you enoy it!

 

This brings me to my question - I purchased a table at Granite State Comic Con in NH to sell my book in two weeks.  First, I'm terrifying.  The usual "What if no one buys my book???" "What if I just threw away $150 dollars!" comes to mind...

 

Has anyone had any luck selling at comic cons or similar shows?  Let me know!

 

 

 

http://www.amazon.com/Ex-Umbris-Step-Into-Light/dp/1515363619/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1439123748&sr=8-1

 

710 Views 7 Comments Permalink Tags: books, marketing, selling, book, amazon, author, createspace, promotion, sales, readers, publishing, writing, publicity, fiction, trade, comic_con
2

I am a new author who is putting the finishing touches on my book The Grievance: A Real Lifa-and-Death Story.  Now that the book is near completion and I am focusing on marketing.  For example I am building a website which will link to Createspace, Amazon and Kindle to help people purchase the book, provide a place where readers can share their reactions and tell stories of their own grievance, establish a speaker's bureau contact, etc.

 

I see a all sorts of stuff on line soliciting me for money to promote my work and I wonder how effective they are.  Has anyone had experience with Kirkus or Clarion? Both ask about  $500 fee to review my independent book then promise, if the review is good enough, I can post it with them and it will open up a rainbow of people who will read about my review and generate an interest leading to market sales. Ironically I am not worried about my book being good enough, I am worried that their promotion stream may not be effective.  Have people had experience with them and do they think they are worthwhile?

 

Nothing like reviewing the rewviewer before you invest.  Got a little suspicous when one of the outfits wanted me to pay to enter a contest and if I won best book in category I could purchase little foil book cover stickers from them to show that I was a winner.

742 Views 2 Comments Permalink Tags: marketing, publicity, kirkus, clarion
0

Nikki Ziehl

Posted by Niknak Apr 7, 2015
494 Views 0 Comments Permalink Tags: marketing, selling, book, reviews, new, website, amazon, distribution, author, self-publishing, createspace, promotion, sales, readers, publicity, feedback, trade
3

Book Promotion

Posted by jsswolfeauthor Feb 6, 2015

Hey all like you I just released my book and I'm looking for sales. Take a look at my book The Elemental Conductors and buy a copy, it's only $9.99 and I'll even throw in the first chapter for free!

 

Free 1st ch

https://jeswolauthor.wordpress.com/books/the-elemental-conductors/

 

Buy the book

http://www.amazon.com/Elemental-Conductors-Jesse-J-Wolfe/dp/1507686447/ref=sr_1_1?ie=UTF8&qid=1423260709&sr=8-1&keywords=the+elemental+conductors

 

 

BookCoverImage.jpg

623 Views 3 Comments Permalink Tags: books, authors, cover, marketing, selling, book, reviews, new, website, amazon, author, self-publishing, createspace, promotion, sales, writing, feedback
1

    I looked at the schedule for the LA Book Fair and there were thousands of writers I have never heard of.  There are thousands of people writing books.  Readers think my books are great, but so what?  No vampires, no romance, no bloody gunfights, rather literary.  We writers are part of a massive vortex of unknown writers that is growing as the number of authors self-publish or beg for agents who don't want to see anyone that hasn't been recommended to them. When someone tells me that my novel changed their life or should be made into a film or are just in shock that the math teacher writes novels, what does that mean?  Not much.  We need a way to winnow the readable from the nonreadable and to have someone recognize that and sell it for us.

     What we have here is a massive problem that didn't exist 50 years ago. What the **** are we going to do?

 

Pattie leo Krohn, 3 novels on amazon

337 Views 1 Comments Permalink Tags: authors, marketing, amazon, distribution, author, promotion, sales, fiction
1

My book / manuscript is in the hands of multiple publishers. But I would like to self publish through Amazon CreateSpace while I'm waiting for their enthusiastic response. I have browsed the contract but don't see any direct answer. Has anyone been there? And what were the results? Thanks...

2,077 Views 1 Comments Permalink Tags: marketing, selling, distribution, self-publishing, createspace, promotion, publishing
0

Quick question to experienced CreateSpace authors - How effective have you found marketing your non-fiction titles at libary shows? How often do you send the books? Which author marketing service did you use? Has anybody joined the IBPA? What were the results?

 

Sometimes the special exhibit shows seem to work. For instance, we had great success with English language learning textbooks at the State Department show and a few library shows in 2012. Unfortunately, we had far less success at those same shows the next year. I'm still debating whether to spend precious funds promoting our books to state library/trade shows this year. Likewise, it's unclear which organization to use to show our titles at the state library and special interest conventions. Sometimes it seems like a huge marketing mystery.

 

By the way, you can find sample chapters and reviews from our Compelling Conversations textbooks at http://www.CompellingConversations.com and http://www.ChimayoPress.com .

 

Consider me curious.

 

Eric

eric@compellingconversations.com

302 Views 0 Comments Permalink Tags: authors, marketing, distribution, promotion, trade
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