I have learned a few things about this publishing thing over the past few months. Some of it the hard way but most of it from this community.
Anyway, my latest hard learned lesson: Marketing does not do much good if people can't find your book. Yes my book is listed on Amazon but you would have to be a very dedicated searcher to find it. I am waiting for a shipment to get n the locale book store but I don't see that as my first line of sales. What i need to do is get a web site up. I just can't afford the $200.00 for web hosting that most people seem to be asking for. I am trying to do this with as little financial investment as possible. So far I have spent $69.00 on proofs and pro plan which seems a good deal to me. I know I am going to have to spend more on copies to send out for reviews and ink and paper for marketing materials. I keep telling myself this is a learning curve and the next book will benefit from all this ground work.
1) Get a book to B&N for reading next month
2) Get a web site up and going
3) Send out query letters for book reviews with PDF preview
4) Create and print two sets of postcard and bookmark: one for the public which directs them to the web site and one for book buyers that list their options.
5) Book school readings by sending query email to districts
6) Book readings at local churches for Easter by going into rectory
That should be a good start and give me capitol to invest in more marketing