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Rejection of your work  is no longer an insurmountable barrier to publication. And nor do authors who decide to selp publish have to outlay thousands of dollars upfront to have hundreds of books printed. Sounds good doesn't it.  The trouble is once your family and friends have ordered a book each, it's awfully difficult to sell any books. 




Over 1000,000 books are published each year.


How can an unknown stand out in such a crowded market?


My strategy is evolving with the help of the useful posts on createspace. This is what I've done to date - I hope it is useful to other novice publicists.

  1. Referred by a helpful member to authorsden, I  joined as a gold member - benefits:- it has provided me with a forum for articles, news, blogs etc. They publish daily stats and I've had 500 hits in five days.
  2. I am writing at least one new piece every day - trying to make as much noise as possible.
  3. Using tags
  4. Including a link to my website on every piece that I publish on the net.
  5. I also joined several groups on goodreads and am participating in several threads. Again, I'm including a link to my website on every post.
  6. I've written a media release. I was told about the sites below by a member of  our community. Haven't had a chance to check them out but will review them in my next post.

associated press


In the meantime, if anyone has any tips on ways to encourage social interaction, I'd be eternally grateful if you could pass them on.



Flying Finish

798 Views 5 Comments Permalink Tags: self_publishing, authors, marketing, selling, new, amazon, createspace, promotion, sales, bloggers

Every time I read or hear someone say that email marketing is dead, I have to chuckle and shake my head a bit. Why? Because there is still no better tool for building your online community.


Here are a few things that are often touted as the new best thing:


RSS - If you don't know what this is, then I've already proven my point. For those of you who use RSS extensively, including myself, you may be lulled into thinking this is the best way to engage your community. Unfortunately, most people that subscribe to RSS feeds don't read them all. They subscribe to too many feeds and, at best, only scan through them. The other obvious downside is although RSS has been around for many years now, it is still a very small part of the online world that uses them.


Twitter - How many people do you follow on Twitter? Now, how many people do you actually follow on Twitter? By that I mean that you actually read their tweets. Fifty? One hundred? Certainly not the thousands that most people are "following". Someone following you on Twitter is about the lowest bar you can set for engaging with them. The odds of someone actually reading your tweets even though they are following you is pretty low. If you don't believe me, sign up for a service like and start tracking how many people are actually clicking on those links you put out.


Facebook - Read the above point by replacing "Twitter" with "Facebook" and "follow" with "friend".


The truth is, your email list is your #1 asset for community building. Here's why:


  1. When someone requests that you email them, it is a huge sign of trust. Everybody already gets too much email, so the fact that they are requesting that you be another inbox item is a huge commitment.
  2. People won't check your website every day (or week) but they check their email every five minutes.
  3. It's much easier to ignore a status update than a new inbox item.
  4. The people making money online use email marketing. I follow several people online that are "internet marketing gurus". Despite what you may personally feel about some of these people, they are the ones actually making a lot of money online. And you know what? Every one of them would trade Twitter, Facebook, their blog and any other online asset to keep their email list. They make money off their email list.


Social networking, blogging and all the other tools out there serve their purpose and can help grow your community, but your email list is, by far, your most important asset. Above all else, focus on growing your email list.



388 Views 0 Comments 0 References Permalink Tags: marketing, email_marketing

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