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I often run into writers who are good at what they do but they don't know how to promote themselves. They are passive in their marketing approach and just waiting for "their moment" when they will be discovered and earn the respect and recognition they deserve. While this may still be true in some cases but for majority of people out there, it is highly unlikely.

 

In order to be a successful writer, you have to promote your brand before you promote your work. This may sound a difficult concept to grasp but personal branding is the most important piece of the overall puzzle.

 

For those who are interested in promoting their personal brand through online marketing, here are few useful tips and tricks.

 

Content Marketing

In digital age, it is all about storytelling. Work on developing a compelling story about yourself, your background and what makes you who you are. Once you have the story, reach out to your close friends and family members to gather feedback. Once your story is refined, you should promote it online via display advertising(CPM), blogging and by writing content for third party websites. You may not get paid well for writing but it is the exposure that you're counting on.


Social Media Marketing

Social media channels such as Facebook, Twiiter can provide tremendous exposure fairly quickly. Remember, social media is "pay-to-play" game and you'll need to advertise to get meaningful exposure but eventually your organic reach will grow exponentially.

 

Email Marketing

According to recent data published by Campaign Monitor, email marketing provides an ROI of $38 for every $1 spent. If you're collecting email addresses from your website visitors or through any other offline channel, it is critical to put this information to good use. Email marketing is the most cost-effective way to market yourself.

436 Views 3 Comments Permalink Tags: marketing, digital, email, online, media, social
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my new book of poetry

Posted by odanamar Jun 17, 2016

Hello to all, 

My new book of poetry: the color of dreams.

poems of love...poems full of nostalgic.https://www.createspace.com/1194462   

http://www.amazon.com/dp/B01H63ERAW

428 Views 2 Comments Permalink Tags: book, new, promotion

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