Manage categories


Create and manage categories in Online Marketing. Removing a category will not remove content.

Categories in Online Marketing
Add a new category (0 remaining)
Skip navigation

Blog Posts

247 Posts 1 2 Previous Next

Regardless of size, all businesses in this digital age need to understand the importance of branding. With technology has come immense competition and new opportunities to scale especially for small businesses. Branding leveraging on these platforms is essential for small businesses because they have access to a larger market.

Branding is how you market yourself to your target audience while your brand is what other people think of your products. It should not be left to chance since for as long as a business is in operation, various stakeholders are already forming opinions about the business. The business, therefore, has a responsibility to shape the opinions they desire to be formed by customers. Here I will comment key elements for building a brand include.

1. Identify your niche

It is essential for a small business with an intention to develop a brand to identify a niche either based on specialized market knowledge or market surveys. The brand is thereby built around areas ignored by competitors or potential opportunities best suited for your business. Identifying the right customers and providing them with solutions suited for them will enable your brand to grow on a bedrock of success.

2. Unique identity

Every small business person seeking to be successful has to differentiate his/her products from the competition. A company like Checkthem which offers unique services for background check (people search, contact information, criminal records, phone number history, addresses, professional verifications, licenses, marriage/divorce records) has the ability to portray the image of innovation to the customers hence differentiating itself from the competition. The services have the ability to tell their own stories. It is crucial therefore as a small business to decide what image you desire portrayed to customers and be authentic and engaging as you build that image.

3. Strong social media presence

Social media provides small businesses with an opportunity to interact more closely with customers. With potential users constantly seeking access to information on these platforms about services, a strong social media presence is a basic requirement for any small business. A small business building its brand leveraging on social media should recognize and tap into the fact that as their potential customers make a purchasing decision, they are influenced by various conversations they have with various circles of people. When it goes to some innovative and interesting services like background checker for future job applicants, family members or acquaintances people are more tend to share to their own social media. How a small business taps into the ecosystem is essential since just advertising on these platforms won't build the popularity of the brand.


4. Consistency

In order for your customers to easily spot you, your brand needs consistent presence. This means that your advertising should convey the same message, your branding should be professional and you should use the same visual brand for your company logo, color scheme, and style so that you keep looking familiar to your customers.

144 Views 0 Comments Permalink Tags: marketing, business, you, use, brand, branding, identity

SEO module is a powerful Prestashop SEO module, It helps you automatically generate optimized SEO tags, displays your page SEO status which is very important to help your website pages reach top #1 Google, Bing, Yahoo...

What this product does for you


TrafficOptimize natural search (SEO) on all search engines


SEO  module can help you generate SEO tags for all your page automatically this help you save a lot of time.


It gives SEO status for all your pages and helps you easily edit SEO tags for specific pages from the backend.

You can also define SEO tag rules (SEO tag templates) for specific pages.




  • Generate SEO tags automatically
  • Generate SEO tags manually
  • Manually edit SEO tags, friendly URL...
  • Check SEO status for all your pages
  • Define SEO tags rules
  • And many more great features


Support and update

You automatically get 3 months of support for this product.


For 90 days after your purchase, you can enjoy technical and feature support, as well as access to updates available for this product.


What your customer will like

Easily search for your website on the search engine like Google, Bing, Yahoo...


177 Views 6 Comments Permalink

My Book on Christmas Traditions!

Posted by MikeF Dec 8, 2017

The Christmas tradition! Facts, traditions, and customs about the Annunciation, the Nativity, Christmas Day, Christmas decorations, Christmas songs and performances, the Christmas tree, St. Nicholas, Christmas cards, Christmas meals, and much more!

361 Views 5 Comments Permalink Tags: authors, book, amazon, self-publishing, createspace, promotion, kindle

I figured out how much a book cost on createspace and it came out to be $6.45 including color.  I put the book through and now I can't ask for any less then $10.20 Why?

220 Views 4 Comments Permalink Tags: selling, price

Hide titles I've seen

Posted by Sagyo11 Aug 29, 2017
335 Views 2 Comments Permalink Tags: titles, i've, hide, seen

New poetry book

Posted by Writer2016 Aug 11, 2017

Check out The Power if Words and Emotionally Challenged.  Great poetry books. Available on kindle, barnes and, and here createspace.  Very deep poems. I speak from experience only and will have you wanting more.

442 Views 14 Comments Permalink Tags: amazon



The cover of this book is perhaps more important than the content itself. This is because sometimes people just pass over a book with an ugly cover without caring about the content because it looks so banal and unappealing that nobody wants to waste their time reading a snooze-fest in today's day and age. It is often said "Don't judge a book by its cover, " but that's what we actually do most of the time. Before we buy a book and read it, we first get the information about it through a cover and the brief at the end of the book. When walking around in a bookstore, searching for a good read, most of us pay more attention to the book's cover. Below are few things I like about the “Lady Laughing” book cover;

Bold and Readable Author’s Name and Title


The author’s name is bold and readable, as this will catch a buyer’s attention from far away. The title is likewise impressive and eye catching. This is a good general rule for most book covers. This is especially important if you ever plan on having your book on the shelf of a bookstore. The cover is also recognizable as a thumbnail picture.


The Designer Understood the Book


A script cover designer really did understand the book as this actually helped him to make that important and interesting cover. The book cover design made the right sense as it doesn’t look like a book cover design that will mislead we readers by mysterious and unfathomable design. The theme and characters of the design matched my expectation.


The Message was Passed Across More Effectively


If the book cover is loaded with details and pictures, the target audience might not be able to know what you are trying to convey and might even find the title of the book hard to read from a distance and so might just lose interest and move on. However, this book cover design isn’t loaded with pictures and details, and I found the title and author’s name very easy to locate and read. This is the reason many books cover nowadays follow a minimalist approach as it is easier for a person to read the title and also get to know the theme of the book.


I believe both the author and the book cover designer did work together in creating this great book having an excellent cover. Below is a link to check out for book cover design tips and ideas.

311 Views 7 Comments Permalink Tags: authors, cover, design, author, review, writing


Posted by Ngwele Apr 30, 2017

I am in the process of finishing a book.  Since it is a religious book about missionaries in North Korea 1920-1945, I know it may not be a "best seller."  Are there any of you who have suggestions as to the best way to get the information out to the public? Thanks

838 Views 28 Comments Permalink Tags: religious, korea, committment
413 Views 1 Comments Permalink Tags: marketing, book, new, amazon, distribution, author, self-publishing, createspace, kindle

Review for Review ?

Posted by Mamamia1009 Jan 5, 2017

I would love to hear some feedback from strangers. In return I'll give you a review! My novel is Adult and erotica. Go check it out here


Leave yours link and I will do the same. Reviews are very important in marketing so lets help one another.


Thank you


377 Views 2 Comments Permalink Tags: books, cover, marketing, selling, book, free, novel, author, promotion, sales, review, interior, fiction, erotica, adult, selfpublishing, teaser
1 2 Previous Next