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Member Spotlight: David Rendall

Posted by CreateSpaceBlogger on Sep 10, 2010 7:01:04 AM

David Rendall

Creator, GROW! Ten Strategies for Maximizing your Leadership Potential a professor and management consultant, David Rendall spends much of his time educating others by giving lectures and keynote speeches throughout the United States, Canada, India, Australia and the United Kingdom. His success as a speaker soon led to demand for take-away resources, so he decided to develop an expansive series of books, DVDs and CDs that audiences could take to their organizations or personal libraries.

Given his already-packed professional schedule, David needed an intuitive solution that would allow him to easily create physical media for use in his business without requiring significant time commitments. That's when he found CreateSpace.

"I was looking for an on-demand publisher because I didn't need to reproduce my specialized DVDs on a mass scale, and I didn't want to deal with distribution, shipping and fulfillment," David said. "I chose CreateSpace because of its attractive distribution channels, the availability of discount codes and the personalized eStore that is created for each product."

David's goal for his content was to clearly communicate important leadership concepts through simple, relatable stories while using humor and energy to keep the audience engaged. He started by producing two DVDs, GROW! Ten Strategies for Maximizing your Leadership Potential and CREATE! Initiating Change and Inventing the Future.

He originally planned to only sell his DVDs and CDs after his seminars and conferences, but David soon realized the benefits of wider distribution through CreateSpace. Making his work available on and other channels gave him access to even larger audiences, which led to more sales, royalties and visibility for his titles.

"CreateSpace makes wholesale ordering very affordable so I can easily sell my book, DVDs and CDs at my speaking events, but it also has helped me sell to new audiences," David said. "Obtaining bestseller status in business media lists online is something I never could have done without the help of CreateSpace."

After seeing the success of his first two DVDs, David has gone on to create four additional DVDs (RECHARGE!, FOCUS!, PERSUADE! and THE FREAK FACTOR), 10 audio CDs and one book, The Four Factors of Effective Leadership. Having such an extensive catalog of titles meant David needed an easy way to upload new content and effortlessly track sales and royalties."I love the immediate information that is available on CreateSpace's Member Dashboard and how simple it is to add new titles," he said. "CreateSpace handles everything and directly deposits the money in my bank account every month."

Since he began working with CreateSpace, David's speaking business has continued to grow, and he has been able to make even more connections with potential clients around the world. In addition to his growing international audience, David has also seen success through bulk sales of his titles. One company recently purchased 120 DVDs to use at all of their locations for training purposes.

David is currently hard at work on his second book, The Freak Factor: Discovering Uniqueness by Flaunting Weakness, which he plans to publish with CreateSpace.

"As a self-employed business owner, I wouldn't have had the capital to invest in my materials using traditional duplication, so low-volume on-demand production through CreateSpace is perfect for my work," David said. "With CreateSpace, I've been able to create a significant source of passive income that continues to grow each month."