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Marketing: The Art of Making Connections

Posted by CreateSpaceBlogger on Jan 11, 2010 10:04:11 AM

Marketing. It's a word you'll hear used over and over again once you have a book, film, or CD you want the public to buy. Even people with little to no sales background may very likely ask you what your marketing plan is. It seems, these days, everyone knows the importance of marketing.


But what does marketing actually mean? Most of us have a vague idea, but very few of us grasp what marketing actually is. You'll hear people talk about demographics, return on investment (ROI), analytics, search engine optimization (SEO), viral video, and so forth and so on. As you investigate the fine points of marketing, your head may begin to spin, and you may even convince yourself that you don't know enough to be effective. In fact, you may even believe you know just enough to do more harm than good.


I'm here to tell you that it's okay to not understand every little detail about the art and science of marketing. The only thing you have to know is that marketing is about making connections. It's as simple as that. How do you make connections in your personal life? You put yourself in situations (either by accident or design) where you meet enough people to give yourself the opportunity to create special relationships. And very likely, through your association with these people you will meet more likeminded people, allowing your connections to grow throughout the course of your life.


Making connections in your marketing life isn't much different. With tools like Facebook, Twitter, LinkedIn, niche discussion boards and forums, etc., you have virtually limitless opportunities to put yourself in situations to make those connections that will grow throughout the life of your book, film, or CD. The key to making it work is to remain engaged just as you would with the people in your personal life. In fact, if done right, your marketing efforts should feel less like work and more like making valued friends.


How do you begin? My suggestion is to pick a social media site, create an account if you haven't already, and find existing friends and family in your life to connect with. After you've exhausted that list, type in a word or phrase that describes your project. You may be surprised by the number of people who have the same interests and share your passion. Join the appropriate groups and start making those connections.


Knowing demographics, ROI, SEO, and the other details are extremely valuable, but not knowing them shouldn't prevent you from beginning your marketing efforts.



Richard is an employee of CreateSpace and an award-winning author.

3,344 Views Tags: books, marketing, music, filmmaking, film, self-publishing, promotion, sales, publishing, promotions

Sep 4, 2016 5:47 PM Magus120    says:

Thank you for your wisdom and your time to present this gift to authors.  So simple isn't it.


Warmly and magically


Mandrini the Magician

William Young

Magic of Reading

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