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How to Find Success

Posted by CreateSpaceBlogger on Apr 5, 2010 12:24:11 PM

Before you proceed with your marketing plan, you want to clearly define your idea of success. After all, how can you gauge your progress without knowing what your goals are? Knowing where you want to be will help create a plan that will get you there.


Now, it seems like a no-brainer. You should measure success by sales, right? You can make a very convincing argument that sales and sales alone demonstrate the success of your book, CD, or film. But to do so, would be short sighted. Sales do not necessarily translate into profits. You may have invested a great deal of money to make a lot of sales. In fact, it's possible your investment exceeded your income from the sales. So, sales and sales alone are not a good measurement of success.


Critical acclaim is a good indication of success, right? Yes and no. Being well-received for your craft is personally satisfying, but it doesn't necessarily translate into sales. A good review from a well-known source can be used in marketing campaigns, but again, it does not guarantee sales. Also, critical success isn't something you can count on, so working it into your marketing plan isn't practical.


So, if having a lot of sales doesn't necessarily mean you're successful and being loved by the critics won't guarantee success, how should you measure success? My suggestion is to measure success by the number of contacts you make through your social media presence. The more people you have in your online community, the more mouths you have participating in your word-of-mouth campaign. This is a strategy that will help keep down your costs and increase your chances for something more valuable than critical acclaim - peer recommendations. People in your community will recommend your book, CD, or film to their friends because they are part of your community. Simply put, your job is to meet and sell yourself to as many people as you can on a daily basis.



Richard is an award-winning author and regular CreateSpace contributor.

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