What do you do if you want to self-publish a graphic novel and you're not an artist? It would seem that your only choices would be to learn to draw or hire an artist. But illustrating a book that is hundreds of pages takes a considerable investment of time and as a consequence, money. Author Alex de Campi faced just such a dilemma.
Getting creative in the case of de Campi, meant turning to Kickstarter, a crowd-sourcing website where entrepreneurs can raise money from the public for their projects. As was widely reported in book blogs, de Campi set up an account on Kickstarter to raise $27,000 to publish her book. Much of the money is to be spent paying James Broxton, the graphic artist for the book. Through Kickstarter, those who want to support de Campi's book can buy a limited-edition hardcover copy plus a serialized digital edition for $30, or a cameo for themselves as a minor character in the book for $1,200, for instance.
How does the legendary actor/writer/director/producer Clint Eastwood direct his actors on the set? Just as you would imagine: as cool as a cucumber. It seems Mr. Eastwood isn't a fan of the word "action." Instead, he's known to say very quietly, "Okay." I, for one, picture a stoic look with a light arch of the eyebrow as he delivers the "Okay," in that whispered tough guy tone that he's known for. Some actors prefer it to a director who barks out "ACTION!"
"There would be takes that we did where I was under the impression we were shooting a rehearsal," admits 'J. Edgar' co-star Armie Hammer about Clint Eastwood's famously brisk directorial style, a statement that flies in the face - just a tad - of what was said at the 'J. Edgar' press conference in Los Angeles last week. "I've got this reputation of shooting one take, and it's a wonderful reputation to have, but it's hard to live up to," said Eastwood. "If you did, it'd be kind of shoddy, I think." Then again, Eastwood wasn't in the room when Moviefone spoke to Armie Hammer.
Engage. That is the buzz word in today's hyper-social media world that could take casual listeners of your music and turn them into fans that recommend your music to others. Friend them when you have the opportunity, and you will make them feel happy. Interact with them when you get the opportunity, and you will make them feel connected to your brand.
Each and every time you speak directly with a fan (in-person at a show, at your place of business, on the phone, via email, on Twitter, Facebook, YouTube or in your blog's comments) you earn points with them and are creating a relationship. I know, I know...that's such an overused term in marketing. But it's true. It's this relationship that causes a fan to pay more attention to you, and when the time is right...that relationship can be monetized.