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How To Throw A Book Launch Party For Free

Posted by CreateSpaceBlogger on Jan 12, 2012 4:59:10 AM

No matter who is publishing your book, you should have a launch party! In fact, most traditional publishers don't throw launch parties unless the author is famous. For the rest of us, that means we're on our own.


Many indie authors think that book launch parties need to be elaborate, which translates into expensive. But that's not true! All you need to do is find a local watering hole with a friendly manager who is willing to give you a little space to sell books in exchange for bringing paying customers with you.


For my most recent book launch, I wanted to have parties in New York City, where I currently live, and San Francisco, where I lived until two years ago. To find a venue I went online (yelp.com is a good place to start) and searched for bars and pubs in fun neighborhoods. Then I started making phone calls. The response I got ran the gamut. In Manhattan, the first place I called wanted $2,500 to let me sit in a corner and sign books for two hours! I tried not to laugh, then politely declined and kept calling others. Soon I found a great bar in the West Village that was more than happy to have me come in for no fee at all.


I had the same experience in San Francisco. It took a few calls, but I found a great pub that is not only going to provide me with plenty of space to sell and sign books, but is also going to help promote the event through social media.


Smart bar owners won't turn down potential business, so take the time to do a little digging - you'll be glad you did!


-Maria

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Maria Murnane is a paid CreateSpace contributor. She writes romantic comedies and provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.


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