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Setting Goals for Your Brand

Posted by CreateSpaceBlogger on Apr 16, 2012 6:20:40 AM

Because your brand is created by you being you, it doesn't usually require much problem-solving. However, one cannot count on luck to build a successful brand. By and large, brands are built through one simple element: consistency. Rather than just popping up, brands are built over time after accumulating a history of a consistent style and approach.

No one can dictate to you as an author what your personal style is, but I can offer a recommendation on how to acquire that consistent history that will eventually define your brand: set branding activity goals. In short, schedule when you're going to blog, Tweet, vlog, etc. If you're new to the branding game, you'll want to start off slowly and increase your activity over time. Ideally, you should be contributing to the history of your brand every day. Here's an example of goal-setting for beginning brands:

  • Daily Goal - Social Media: Use social networks to cultivate your closest virtual relationships. Contribute to sites like Twitter and/or Facebook every day. Set your goal in the beginning to tweet a favorite quote, quick writing update, book-related news, or commentary on current events at least once a day. One short, but sweet tweet may seem like a drop in the bucket, but if you stick to daily tweeting, at the end of the year you'll have accumulated 365 pieces of content that add to the record of your brand. Chances are you'll fall into a pattern and end up exceeding one Tweet a day. For me, Facebook is the social network of choice. It's fun to connect with my community, and it's helping me establish my brand.

  • Weekly Goal - Blog: Pick a number of times you want to post to your blog every week. I used to recommend doing daily blog posts, and I still don't think that's a bad strategy. But if you are active in the social networking community, blogging once a day isn't as crucial as it once was. I now recommend blogging at least three times a week. If in a year you have begun posting meaningfully to your blog daily, bravo on accelerating your brand-building history!

  • Monthly Goal - Vlog: Do a short personal video once a month for the first six months. Get used to the format and concept, and then increase the number of videos you create. You could set your goal to schedule one vlog each week, which helps personalize your brand, build your history, and make your brand more dynamic.

Track your progress on a calendar. If you miss a scheduled branding activity, find a way to make it up. The bottom line is you can't have a brand without a branding history. Setting and keeping small goals like the ones above will help you create that history and help you build a successful brand.

-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

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