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Build Your Brand with Original Content

Posted by CreateSpaceBlogger on Aug 6, 2012 5:18:32 AM

We've discussed social media and blogging at length on this blog. Both are important planks in your online platform, but simply starting a blog and having a social media account isn't enough. You have to use them on a regular basis, and you should be actively distributing original content - or content created by you that has not been featured anywhere else on the web - if you want to build your brand.


Original content is invaluable for many reasons. Perhaps the most obvious reason original content is the key to building your brand is because it reflects who YOU are better than shared content. It showcases your style, your words, and your image as you intended. There's no filter that may attach your brand to something you didn't intend, and you are actively adding your voice to the online conversation on a particular topic. Or, even better, you're starting a new conversation altogether. Don't get me wrong: shared content has its place, especially if you find something particularly interesting and think your fans will too. I share a lot of non-original content on my blog and social media sites (giving credit, of course), but I also make it a point to create original content that is unique to my brand.


Another reason you should strive to provide as much original content as you can on your platform is it positions you as the original source should it go viral. If you craft content in such a way that people feel compelled to share it via a link on their social network or on their blog, then you're exposed to the friends and followers in their inner circle. In other words, your brand awareness grows beyond your current reach.


Finally, original content contributes to better search engine optimization (SEO) in that it helps you climb up search rankings. Most search engines tend to catalog pages more favorably if they feature original content versus simply sharing a link or reposting from another blog.


It is not easy finding the time to create original content for you online platform, but it is worth making the time to do. Your brand relies on it and your book sales will benefit from it.


-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.


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Apr 12, 2015 8:20 PM SecretAgent007    says:

So informative! Thank you Again Richard