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March 2013
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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

The 3 Biggest Video Marketing Mistakes (And How to Avoid Them) - The Future of Ink

In the next few years, 90% of all web traffic is projected to be video. Are you prepared for the future?

                                                    

4 Top Tips for Creating a Spectacular Author Platform -BadRedhead Media

Writing books takes discipline. Selling books takes a platform.        

 

Film

                                                        

How to Overcome Doubt and Make Your Movie - Filmmaking Stuff

To steal a line from Adam Sandler's Waterboy, "You can do it!"

                                          

6 Simple Mistakes Documentary Filmmakers Make - Photography and Film Making for Newbies

Pitfalls to avoid while trying to bring you passion project to life.   

                                    

Music

 

"I Would Die 4 U" - 9 Principles 4 Becoming a Musical Icon from Touré's New Book about Prince - Hypebot.com

Lessons in success from his royal purpleness.

 

It's All Who You Know? - Derek Sivers

Simple gestures can have lasting impressions.   

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - March 22, 2013

Weekly News Roundup - March 15, 2013

1,838 Views 0 Comments 0 References Permalink Tags: marketing, book, music, film, author, promotion, indie, movies, writers, films, musicians, craft, filmmakers, branding
4

The following idea hinges on the notion that every creative venture - whether it's writing, painting, designing a new prosthetic limb, etc. - almost always starts with two words: "What if." From those two words springs an idea. From that idea, in the case of a writer, springs a plot. From that plot, springs a story.

 

Since "what if" is such a pivotal element in the creative process, perhaps we should be asking the question more often. Just as runners train for marathons by running long distances every day, maybe we should train for creating stories by asking ourselves that question several times a day. How might one conduct this writing training? Try carrying a small "what if" notebook with you and putting yourself in situations where there's a large crowd of people, like a mall, a park, or a museum. Observe how they interact. Don't eavesdrop on conversations or intrude on anyone's privacy; just observe. Pull out your "what if" notebook and invent lives for them.

 

Your entries may look something like this:

 

  • "What if the elderly couple holding hands had just found each other after being apart for 50 years?"

  • "What if the child crying because his mother won't buy him a new toy grows up hating toys and becomes a super-villain determined to destroy all the toys on the planet so no child will ever know the joy of a toy?"

  • "What if the guys throwing a Frisbee in the park unknowingly hit a tiny alien spaceship, killing the aliens onboard and causing an invasion by a tiny, yet far more advanced race of alien beings?"

 

Will these "what if" questions ever become stories? Not likely, but simply taking the time to ask them keeps my story-forming muscles in shape. It may take dozens of entries before I ask a "what if" question that gives rise to the plot of my next book. The point is to keep asking the question until I find the one that speaks to me and sends me running to my laptop to start fleshing out the story.

 

Here's another one for you: What if this strategy leads to your next book?

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Embracing Inspiration from Real-Life Moments

Unblocking Writer's Block

2,493 Views 4 Comments 0 References Permalink Tags: author, writers, writing, inspiration, craft
1

I recently received this e-mail from Sara, a loyal subscriber to my newsletter:

 

I'm nearing the end of my book, and it has possibilities for three different endings. I'm considering asking people I know to read all three versions and give me feedback on which one they like best, and why they prefer one over another. I'm also considering publishing this as a novella in three different versions, with each version having one of the three endings. Would you consider this to be a good way to start, for a first-time author like me? If so, could you discuss this in one of your blog columns?

 

I think asking people she knows to read all three endings and provide feedback is a fantastic idea. However, I don't think Sara should publish multiple endings. Here's why:

 

1)  Sara is a first-time novelist, i.e. no one knows who she is. If she were famous for some other reason, or if she were Stephen King, I'd say go for it! But it's hard enough for a debut author to get the word out about one book, much less three versions of it.

2)  Sara is going to confuse potential readers. For example, if she puts all three versions up for sale as an eBook, how is she going to explain them to people who are just browsing for a good read?

3)  If Sara publishes three different endings as an independent author, she's going to need three different covers, editors, proofreaders, and designers, and all that costs money.

 

Writing, publishing, and marketing a book is hard work, especially when it's your first one. So my advice is to stick to one story and do your best to build an audience for it. If over time you develop a loyal fan base, perhaps then you can play around with multiple endings. For now, however, I'd choose one and stick with it.

 

-Maria

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

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The Importance of Endings

It's Never Too Early to Get a Little Help from Your Friends

1,420 Views 1 Comments 0 References Permalink Tags: self_publishing, authors, writing, craft, multiple_endings
2

I've stressed many times that in order to build a brand, you have to be multidimensional. Being an author is awesome, but there's only so much you can say in public forums about publishing, writing, and selling books. However, frequency is your friend when it comes to building an author platform; the more you're online and seen, the more awareness you're building for your brand.

 

So how do you achieve that sort of volume? You branch out beyond the topic of your books and harness the built-in fellowship that comes with hobbies. It doesn't matter what hobbies you enjoy; there is more than a good chance that whatever hobbies you like make you part of a group, whether you know it or not. Generally more than just one or a few people enjoy a specific hobby, especially in the global community that is the World Wide Web. There are others out there who enjoy the same things you do. Type in your hobby with the word "association" in the search engine of your choice, and chances are you'll find an online group dedicated solely to that hobby.

 

Join the group and start making connections based on your mutual interest. The hobby should always take center stage, but there are times when it's appropriate to discuss things other than the common interest. Over time, you'll find you've cultivated a wider network of friends, and an entire new group of readers. They'll have a different relationship with you than your average reader, too. You'll be their "vintage cars buddy," or their "cryptozoology buddy," or whatever the hobby. They will have a special connection with you other than your writing.

 

To build a brand, you have to have depth. It will give you the opportunity to get wider exposure for you and your books. In short, it will help you find more readers.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Tips for Engaging Your Readers Online

Book Marketing Tip: Hold On to Your Contacts

15,630 Views 2 Comments 0 References Permalink Tags: self_publishing, authors, writing, promotions, branding
1

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

How WOOL Got a Unique Publishing Deal - Huffington Post

A self-published author called the shots and created a phenomenon.

                                                    

The Biggest Danger to Anyone's Writing -Virginia Quarterly Review

Do you have to struggle to be an artist?             

 

Film

                                                        

Peter Fonda: Independent Filmmaking Takes 'All the Heart You've Got' - Daily Camera

The man who brought you Easy Rider says it's not easy being an independent filmmaker, but it is so very rewarding.

                                          

Conversations in Film: Making Your Feature Film - Austin Film Festival

Independent filmmakers discuss what makes a great story and the struggles of making an independent film.

                                    

Music

 

Equipment Required to Setup a Home Recording Studio - Noise Addicts

If studio time isn't in your budget, maybe a home recording studio is. 

 

9 Tips for Singing Better High Notes - Judy Rodman

Have you mastered the art of forming vowels vertically?       

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - March 15, 2013

Weekly News Roundup - March 8, 2013

1,103 Views 1 Comments 0 References Permalink Tags: books, authors, marketing, music, film, movies, musicians, craft, filmmakers
1

I'm feeling bad today because I'm not tortured. Wait...what? Let me explain. I grew up with the idea that writers are tortured artists. They suffer at the feet of their prose because they feel so deeply, and live in anguish over every word they write to tell their stories. When I decided I wanted to be a writer, I assumed that's where I was headed. I was trading in my happy-go-lucky lifestyle for the brooding existence of a word-jockey. 

 

The problem is that some 20 years after making that decision, I'm still happy, happier even. How did that happen? Could I possibly have done something wrong? Am I not a real writer because I'm not a tortured, dark soul tearing my heart out with each sentence I craft? 

 

I'm confident that I'm a writer. I've got the tax forms to prove it. I even consider myself an artist. The years behind me and some of the decisions I've made tell me that much. The truth is that most writers I've met have been well-adjusted and perfectly happy citizens of the world, and by the way, they're talented, too. That's not to say we aren't met with frustrations and setbacks. We are, but so is every other living person on the planet. 

 

So, where did this portrait of the tortured artist come from? Unfortunately, there are those writers who suffer for their art, and sometimes that suffering turns to tragedy. You need to look no further than John Kennedy Toole and Ernest Hemingway for examples of such writers. Their suffering became legendary and romanticized. A young writer who idolizes their talent may even get the idea that such greatness comes at a cost. 

 

It doesn't, or at the very least, it doesn't have to. There are far more authors out there who have achieved tremendous success while maintaining a healthy life balance. So if you're a young writer reading this, you're probably not destined for a life of heightened lament just because of the profession you've chosen. You can choose to be a writer and be happy; chances are you'll live a happier life for it.     

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Science Can Help You Be a Better Artist!

Why Are You An Author?

2,011 Views 1 Comments 0 References Permalink Tags: authors, selling, sales, writing, craft
3

More Word Mix-ups

Posted by CreateSpaceBlogger Mar 19, 2013

A few posts back, I pointed out some common words and phrases I've seen writers get mixed up. Today I'd like to point out a few more:

 

What they say: That sweater really compliments your hair color.

What they should say: That sweater really complements your hair color.

 

What they say: The tickets to the show were complementary.

What they should say: The tickets to the show were complimentary.

 

What they say: I was just laying around doing nothing.

What they should say: I was just lying around doing nothing.

 

What they say: There are no acceptions to that rule.

What they should say: There are no exceptions to that rule.

 

What they say: You must except what they are saying.

What they should say: You must accept what they are saying.

 

What they say: The affect of the storm will be significant.

What they should say: The effect of the storm will be significant.

 

The above mistakes are minor on their own, but if you make too many of them, it's going to create a negative impression on whoever reads your book. That's why I strongly recommend hiring a copyeditor if you go the indie route. (I also recommend hiring a creative/developmental editor. See my post about the difference between the two.) If you can't afford a copyeditor, ask a friend, preferably one who is super particular about syntax and grammar, to do it in exchange for a nice dinner, spa treatment, etc. That way you can focus on the intended meaning behind your words and let someone else focus on the details.

 

-Maria

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

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Does Grammar Matter?

Everyone Needs an Editor!

2,376 Views 3 Comments 0 References Permalink Tags: self_publishing, books, authors, writers, writing, grammar
1

Does your book have to be a bestseller before you're considered a successful author? It puts you in an elite class, right? It makes you one of the best. I mean, "best" is even part of the word.

 

Here's the deal: bestseller is a squishy word, to put it kindly. It is broadly interpreted, and to try to give it a coherent, universal definition would take up a couple of blog posts full of jargon that would do more to confuse the situation than to clear it up. Let's just say there are many ways to classify one's book as a bestseller. There are industry-standard bestselling lists. There are bestsellers in genres. There are bestsellers in categories and subcategories and on Tuesday. There are numerous ways to count a book as a bestseller.

 

My advice is not to judge the success of your book with the bestseller benchmark. I know plenty of authors who are extremely successful who have never appeared on a bestseller list. They concern themselves with book sales, but they don't harp on what list their books appear on or don't appear on. It just doesn't matter to them.

 

Those authors make a comfortable living writing books because they have multiple titles. Most of them have six to eight books on the market, and thanks to today's e-commerce world, none of their titles will go out of print. They will continue to do well because they have a well-managed author platform, and they will continue to write and publish books for years to come.

 

So, worry less about being on a bestseller list and put more emphasis on growing the list of books you publish. In end, that is where you will find success as an author.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Building Buzz Before You Publish

Tips for Engaging Your Readers Online

2,759 Views 1 Comments 0 References Permalink Tags: authors, self-publishing, writers, promotions, bestseller
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Blogging Ideas for Fiction Authors Who Feel Stuck in a Rut - 30 Day Books

When in doubt, return to that age-old rule: write what you know.

                                                    

What's Going On with Readers Today? -Slide Share

Some edifying results of a survey of Goodreads members.               

 

Film

                                                        

Five Questions with Stoker Director Park Chan-wook - Filmmaker

What a South Korean filmmaker learned from Alfred Hitchcock.

                                          

Oscar Nominee Benh Zeitlin on Collective Filmmaking - Huffington Post

What happens when a director shares the creative responsibility of a film with a collective?                                         

Music

 

Ryan Holiday Shares the Simple Truth for Musicians Who Want Media Attention - Hypebot.com

Author Ryan Holiday says that in order to get the media's attention, you have to give them something more than a link to your latest song.

 

Crowdfunding - How Crowds Are Funding Ideas - Artists House Music

Attorney Vanessa Kaster examines the differences between 'reward crowdfunding' and 'equity crowdfunding'

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - March 8, 2013

Weekly News Roundup - March 1, 2013

1,815 Views 0 Comments 0 References Permalink Tags: authors, marketing, selling, filmmaking, film, self-publishing, promotion, movies, films, musicians, craft, filmmakers, branding
2

Peripeteia is when a character meets a sudden, unexpected reversal of fortune. Normally, things go from good to bad for the character. Last week, we discussed anagnorisis, a hidden truth, in Oedipus Rex. That hidden truth led to the peripeteia in the story: Oedipus' fortune changed dramatically when he discovered the hidden truth.

 

A more recent example of peripeteia can be found in a book called A Simple Plan written by Scott Smith. That moment comes when three men find more than $4 million in a duffle bag amidst the debris of a plane crash in the middle of the woods. The money represents a literal reversal of fortune for these three men, who are far from wealthy. However, things go badly for them when they struggle with the paranoia and distrust that grows between them.  

 

When Dr. Malcolm Crowe learns his hidden truth (anagnorisis) in M. Night Shyamalan's film The Sixth Sense, the peripeteia cannot be any worse. Spoiler alert: Dr. Crowe realizes he's been dead the entire time he's been treating a patient who has the ability to speak to and see the dead. Talk about your reversal of fortunes! In one horrifying moment, Dr. Crowe went from a living, breathing human being to a ghost.  

 

However, this reversal doesn't always have to send characters down a devastating path. In the film Trading Places, Dan Aykroyd's character goes from being extraordinarily successful to living on the streets in a blink of an eye, but it is not his end. It actually changes his life for the better.

 

Does your story contain perpeteia? What is the reversal of fortune for your characters?   

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.
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What is Your Pivot Point?

Elements of a Page-turner

47,919 Views 2 Comments 0 References Permalink Tags: self_publishing, movies, writing, fiction, craft
3

In my previous two posts, I asked some of my author friends where and when they most like to write. This week I asked them about preferred background noise. Personally, I alternate between complete silence and the kind of soft music they play at fancy spas. I can't have anything with lyrics or I'll get distracted. Here's how the others get the most work done:

 

  • Karen McQuestion, whose newest book is a paranormal young adult novel called Edgewood: "Complete silence. I self-distract very easily, so tuning out the world is essential in order for me to immerse myself in my fictional world."

 

  • Jezra Kaye, author of The Tattooed Heart: "My preferred noise level is zero, or maybe a little soft jazz in the background."

 

  • Raymond Bean, author of the School Is a Nightmare and Sweet Farts series: "It depends on what I'm writing. I'm a bit of a mixed bag on this one. I'll put on a game or music (no lyrics) from time to time, but silence works best for me."

 

 

I love how different we all are, don't you? Our reasons for preferring different noise levels might have to do with the type of book we're writing, or why we're writing it, or our energy levels at any given time. It also may be none of the above, just as there's no real explanation for why I like chocolate ice cream and you like vanilla. It just goes to show that there's no "right" answer to any of this. Writing is an art, not a science. So if you want to be an author, my advice is this: when it comes to churning out an entire book, the only correct way to do it is to just sit down and write.

 

-Maria

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

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More Tips for Completing Your Manuscript

Inspiration Can Be Everywhere

1,870 Views 3 Comments 0 References Permalink Tags: self_publishing, writers, writing, craft, background_noise
5

Do you have an idea for your next book? If not an idea, maybe you just have that itch to start writing another book. Either way, idea or itch, now is the time to start talking about it online. This is your opportunity to build buzz and anticipation.

 

Writing a book is a gut-wrenching, life-affirming, tear-producing, spine-tingling, smile-launching struggle. It's a process that can leave you feeling elated on Tuesday and bring you crashing back to reality on Thursday. That it will have its ups and downs is as sure as the sunrise.

 

But that process gives authors an opportunity to breathe life into a book before it's published. It makes the book more than a book; it makes it a journey. You can take that journey with your readers by talking about the ups and downs on your website, blog, or social media. Those who follow your path likely will be anxious to reach the destination and read the published product. Plus, the journey might be something they share with their friends and family, which can lead to even more readers awaiting your book.

 

I'm not talking about revealing plot points and twists or any other essential story elements. Talk about the story in broad strokes. This is more about the creative process as a whole. I've even seen authors put out technical questions about science and history that are crucial to their stories. They involved the readers in the actual creation process.

 

Keep in mind, however, that there is a danger of saturating your readers with too much inside information, so you want to be careful and not bury them with details. Give them just enough to keep them interested. For the most part, you want to give them a peek inside without giving them a full-fledged tour.

 

Don't miss this opportunity to build pre-publication buzz. Take your readers with you on your writing journey!

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Expand Your Reach by Teaching

Tips for Engaging Your Readers Online

21,362 Views 5 Comments 0 References Permalink Tags: self_publishing, authors, promotion, writers, buzz
0

Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

 

Your Character Might Be Betraying Readers If... - Wordplay

Author K.M. Weiland discusses the wrong way to incorporate a twist into your story.

 

How to Get the Most Out of Your Social Media Marketing Campaign - Marketing Tips

If used correctly, social media can grow your brand beyond your expectations.

 

Film

 

Film Directing - It's a Different World Entirely! - Jemma Gross

Jemma learns the difference between directing for the stage and directing for film.

 

Why Smartphones are Brilliant for Short Filmmaking - Conversations

Lights! Phone! Action! Filmmaking has become much, much more portable than it used to be.

 

Music

 

5 Aspects of the Old Music Industry Being Disrupted and Replaced By Social Media - Hypebot.com

Social media is a robust tool that has radically changed the music industry.

 

How to Make Your Music Video Go Viral - Bob Baker's Indie Music Promotion Blog

Learn the dozen or so elements that could help your next music video make a splash online.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Weekly News Roundup - March 1, 2013

Weekly News Roundup - February 22, 2013

1,569 Views 0 Comments 0 References Permalink Tags: filmmaking, author, writers, publishing, musicians
1

There is no doubt that Oedipus Rex by the Greek playwright Sophocles is one of the most seminal pieces of storytelling in the history of the art form. The tragedy, one of a trilogy, was first performed in 429 BCE, and it is still performed today. The story is lauded for its examination of the struggle between fate and free will. It's often called the perfect tragedy because it paints the picture of a heroic king with wealth and power who is essentially undone by his own hands. It's also important to those of us who study story structure because it contains a shining example of the storytelling device known as anagnorisis.

 

Before I define anagnorisis, let's look at a short summary of Oedipus Rex. The kingdom of Thebes is suffering from a curse. The king, Oedipus, is determined to uncover the origins of the curse and how it can be lifted. He discovers that the basis of the curse lies in a prophecy that he will one day kill his father and marry his mother. Oedipus leaves his homeland and adoptive parents to avoid the prophecy, only to stumble upon his birthplace where - not knowing the identity of his biological parents - he indeed kills his father and marries his mother. In his effort to avoid fate through free will, he actually fulfills his fate.

 

This is the dialogue from the play when Oedipus realizes he's fulfilled the prophecy:

 

All come to light! All the prophecies true!

O light, may you never flood my eyes again!

I, Oedipus, damned in my birth, damned in my marriage,

Damned in the blood I shed with my own hands.

 

This moment, this uncovering of the hidden truth is what's known as anagnorisis in storytelling. It is a revelation that alters a character completely. It makes a character question everything he has known to that point. More often than not, it leaves him with a crisis of identity or faith.

 

But an anagnorisis is not a sudden revelation; it is something that is revealed overtime. It still contains the element of surprise, but the journey of the story to the point of anagnorisis is often filled with hints as to what the hidden truth really is. In essence, it's a tool that keeps the readers/audience engaged and compels them to assemble the clues as they follow along, and as a result, builds apprehension and anticipation. A gifted storyteller will even manage to shed doubt on the validity of the clues that lead to the truth to keep the final reveal somewhat in question. When it's done right, it is a masterful storytelling trick to behold.

 

So, do you use anagnorisis as a storytelling tool? Can you think of other examples of anagnorisis used in literature, film, or theater?

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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The Basic Elements of a Character Arc

Defining Characters through Action, Not Description

3,717 Views 1 Comments 0 References Permalink Tags: self_publishing, authors, writing, storytelling, craft, anagnorisis
7

In last week's post, I asked some author friends where they like to write. This week I asked them when they prefer to write. While I tend to be the most productive in the middle of the day and late afternoon/early evening, their answers were quite different:

 

  • Karen McQuestion, whose newest book is a paranormal young adult novel called Edgewood: "Morning is best! But not too early in the morning, if I can help it. I love my sleep too."

 

  • Jezra Kaye, author of The Tattooed Heart: "I love to write in the middle of the night, when the world is quiet and I can hear myself think."

 

  • Raymond Bean, author of the School Is a Nightmare and Sweet Farts series: "I write almost exclusively at night. I'm sharpest when the activity of the day is long gone and the house is quiet. I wish I could type in my sleep, I'd have so many more books."

 

  • Ellen Greenfield, author of Come From Nowhere: "Although I'd like to say I come to the page daily, the truth is that I have a pretty demanding weekday work schedule and I save up a week or more of book ideas and then dive in for marathon sessions in the studio on weekends. Once I'm in there, you can't pry me loose all day."

 

The time authors can devote to writing varies from person to person, but the important thing to take from this is that these authors are making the time. It might take some experimentation to get into a regular writing schedule, but you'll be more productive for doing so.

 

Next week, these authors will share what they listen to in the background, so stay tuned...pun intended!

 

In the meantime, let's hear from you! What times of day do you find to be most productive for writing?

 

-Maria

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

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More Tips for Completing Your Manuscript

Advice from New York Times Bestselling Author Guy Kawasaki

4,063 Views 7 Comments 0 References Permalink Tags: self_publishing, authors, writing, craft, productive
4

In today's blog, I'd like to take a step back from brand building strategies and tools and focus solely on brand identity. I spend a lot of time writing about blogging, social media, personal appearances, etc. Those are important tactics for creating brand awareness, but they are not your brand. I've even said that your brand is simply you - your personality - on display for all the world to see. It is, but as an author, your brand is more than a package of your insights and online musings.

 

At the very core of your brand is your writing. The quality of your author brand lies squarely in the quality of your writing.

 

It's a point I don't reference enough in my postings about building a brand, but it's something you should never lose sight of as you move forward in your indie author career. Your writing matters much, much more than all the other things you do to build your brand. Effective marketing may lead a reader to a book, but if the book's content is sub-par, you risk one of two things: the reader tells no one about it or the reader even discourages others from reading it.

 

That's why I think it's important not only to practice the skill every day but to study the craft. Talk with other authors about their philosophies on writing. Explore the history and evolution of the written word. Try out different writing styles until you find the best one for you. Become an expert on writing.

 

Sometimes in our pursuit of book sales and brand value, we neglect the thing that brought us here: writing. Most of us didn't start writing to get rich or become famous. Most of us took up writing because it's our passion, something we love to do. We may not even be able to explain why we love it so much, but we do. We write not to build a brand; our writing is our brand.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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Build Your Brand with Original Content

Building an Author Brand is Easy

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Welcome to the Weekly News Roundup - a collection of news, advice and opinions from around the virtual globe.

 

Books/Publishing

 

Gen Z Shows Brand Loyalty - Somersault

They are young and not so unpredictable.     

                                                    

Where Kristin Discusses the Importance of Metadata -Pub Rants

The indie author age is in full swing. A panel of literary agents looks at what traditional publishers could learn from self-published authors.                 

 

Film

                                                        

A Recipe for Documentary Filmmaking on the Cheap - The Voice

Bryan Hopkins discusses how to make a documentary on a budget that most films spend on hair and makeup alone.

                                          

The Present and Future of Visual Effects in Film and Media - Ezine Articles

Are we moving towards a future in film where even the actors themselves will be post-production visual effects?

                                    

Music

 

Singing Soft Powerfully - Make Light Phrases Zing! - Judy Rodman

Judy shares her secrets to convey power even when you're hitting those soft notes.

 

Music Marketing Case Study: Getting Exposure by Going Green - Bob Baker's Indie Music Promotion Blog

Ryan Spearman explains how he combined his passion for green issues with his music career in order to raise awareness for both.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

You may also be interested in...

 

Weekly News Roundup - February 22, 2013

Weekly News Roundup - February 15, 2013

1,333 Views 0 Comments 0 References Permalink Tags: authors, marketing, selling, music, film, distribution, movies, writers, musicians, craft, filmmakers, branding

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