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Building Buzz Before You Publish

Posted by CreateSpaceBlogger on Mar 11, 2013 5:09:04 AM

Do you have an idea for your next book? If not an idea, maybe you just have that itch to start writing another book. Either way, idea or itch, now is the time to start talking about it online. This is your opportunity to build buzz and anticipation.


Writing a book is a gut-wrenching, life-affirming, tear-producing, spine-tingling, smile-launching struggle. It's a process that can leave you feeling elated on Tuesday and bring you crashing back to reality on Thursday. That it will have its ups and downs is as sure as the sunrise.


But that process gives authors an opportunity to breathe life into a book before it's published. It makes the book more than a book; it makes it a journey. You can take that journey with your readers by talking about the ups and downs on your website, blog, or social media. Those who follow your path likely will be anxious to reach the destination and read the published product. Plus, the journey might be something they share with their friends and family, which can lead to even more readers awaiting your book.


I'm not talking about revealing plot points and twists or any other essential story elements. Talk about the story in broad strokes. This is more about the creative process as a whole. I've even seen authors put out technical questions about science and history that are crucial to their stories. They involved the readers in the actual creation process.


Keep in mind, however, that there is a danger of saturating your readers with too much inside information, so you want to be careful and not bury them with details. Give them just enough to keep them interested. For the most part, you want to give them a peek inside without giving them a full-fledged tour.


Don't miss this opportunity to build pre-publication buzz. Take your readers with you on your writing journey!


-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

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21,236 Views Tags: self_publishing, authors, promotion, writers, buzz

Mar 12, 2013 5:12 PM TheKittyLove63    says:

Great article! Thanks for sharing!

Apr 15, 2013 3:32 PM RangerWriter    says:

I keep reading this advice, but it seems utterly counter-intuitive to me. There is so much reading to be done, who in the world gives a "bleep" about a work in progress? As far as I'm concerned, prepublication hype is just that, hyperbole with nothing to support it. I'm not disagreeing with your advice, but only wondering who it is that actually pays attention to pre-party fantasy?

Apr 18, 2013 12:00 PM CaseyJ    says in response to RangerWriter:

I can see your point. Unless you are big as a writer, are well known in your niche, or have a large list of subscribers. It may not be so useful. Also - What if I decide to toot my horn, and suddenly decide to can the whole project or put it on hold for another idea?

Apr 18, 2013 12:14 PM RangerWriter    says in response to CaseyJ:

Exactly! Of course, I can see pre-buzz for well known authors. But for the average guy? Or how about the complete beginner? Who is going to believe that this newcomer is going to follow through, especially given what we know about the process from start to print/digits. I'd like to hear from more writers and readers regarding this topic.

May 9, 2013 8:09 AM FoxxyRed    says in response to RangerWriter:

As a marketing professional, I respectfully disagree that building awareness for a project beforehand is counterintuitive. Prior to launching my book, I've been marketing like crazy and got picked up by as well as


Now, people are asking for preorders. Themarketing efforts beforehand helped to spur excitement which will translate to book sales at launch. It's the same reason why real estate developers put up "Coming Soon" signs when a lot is nothing but dirt. If you wait to generate interest, you may put yourself behind the curve at launch.