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Passive Marketing is Important Too

Posted by CreateSpaceBlogger on Apr 1, 2013 5:14:21 AM

On this blog, we've gone over a number of ways to build your brand. You know some of my favorites: Maintain a blog.Be active on social media.Create personal videos. Put all these elements together and you have your author platform (plus a heavy investment of time). But what about those things that don't take up a lot of time? Are you doing those?


Believe it or not, some small marketing steps go a long way toward helping the world know you are an author, and they take very little time to put into place. Here are three passive marketing tricks:


  1. Email - Identify yourself as an author in your email signature on your personal email account. It takes only a minute to set up and is a great way to announce to everyone you email that you are indeed an author. You may want to set up an email account via one of the many free online email services for just your business as an author. For these, consider using the word "author" somewhere in the address (especially helpful for those with common names!). For example, Get into the habit of using this account for personal correspondence and especially for any email pertaining to your books.

  2. Screen Name - Whenever you are given the opportunity to choose your screen name online, always include the word "author" in your identifier. Whenever you post within the community, everyone who sees it will know you're an author, which can help build your brand.

  3. Account Settings - When you join a social media site or online community, you will usually find an account settings area to enter personal information about yourself. This is another opportunity to identify yourself as an author. In many cases, this information will be included in some form underneath your name or will be only a click away for those interested in finding out more about you.

These sound so simple, but they are highly effective because they have the opportunity to be seen over and over again by the same people. Repetition is a key element to successful marketing. Your brand will only grow stronger as more people begin to identify you as an author in the frequent passive ways you communicate online.

-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Apr 1, 2013 9:09 AM Seal    says:

wearing t-shirts with the cover of your book also works on a daily basis.



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Apr 15, 2013 11:17 AM SCRoseLady1    says in response to Seal:

I'm just doing that.  I sent four T-shirts to my 2 kids to wear in California where there are plenty of Filipinos since the book is about the Philippines.  I also ordered 2 hats for me and my husband to wear while walking around the lake where we live.  All items have the title and picture of my book.

Apr 15, 2013 11:22 AM Seal    says in response to SCRoseLady1:

Yep, been wearing them for years. The process used for my shirts is a commercially available digital printer where the ink soaks into and becomes a part of the fabric. My Not Much of a Crime shirts are still vibrant at 4 years old. Of course, one or two of them have holes in them, but the colors are still bright.



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FREE OpenOffice Interior & Cover Templates available at: