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A Few Reasons to Have a Website

Posted by CreateSpaceBlogger on Apr 2, 2013 4:56:39 AM

I give workshops on book marketing, and one of the first things I tell my clients to do is put up a website, preferably in the form of yourname.com. If you have a common name, I suggest seeing if yournameauthor.com or yournamebooks.com is available. I prefer this to thenameofyourbook.com, because what if you end up writing another book?

 

Here are some reasons why having a website is important:

 

It makes you look successful.

If you're an independent author, getting people to pay attention is HARD. Having a website presents you as a successful writer, which is especially important in the early stages of book marketing.

 

It allows potential readers to check out your book(s) before purchasing.

You can post the first chapter on your website, as I've done here: http://mariamurnane.com/books/peek/

 

You want people to be able to find you.

If someone searches for you online and nothing comes up, people may wonder why they can't find you. Or you risk them simply losing interest and moving on to something else.

 

It provides a way for readers to connect with you.

A "contact" button on your website is critical. That way your most loyal fans can reach out to you. When they do, you can respond and develop a relationship with them.

 

It provides a way for you to contact your readers.

Use a free newsletter tool such as Mailchimp or Constant Contact and have a "subscribe here" option on your website. That way fans can tell you that they want to hear from you.

 

Those are just a few reasons to have a website. Feel free to check out mine for more ideas on using a website to engage readers.

 

-Maria

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Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at www.mariamurnane.com.

 

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