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What Is a Virtual Book Tour?

Posted by CreateSpaceBlogger on Apr 16, 2013 6:07:44 AM

We've all heard of the traditional "book tour," in which an author travels around the country making the rounds of late-night TV, afternoon talk shows, radio stations, etc. However, those people are usually big celebrities who could be selling dish soap, and people would still want to listen to them (they also probably didn't even write the books they're promoting, but that's a whole other blog post...).


For the rest of us non-Hollywood authors, we're on our own.


One effective alternative for indie authors, especially those on a budget, is to engage in a virtual book tour. Here's how it works:


  1. Contact a number of blogs and websites that like to review books and interview authors, and offer to send them a copy of your book (you can also offer yourself up for an email interview). While it can be hard to get the attention of mainstream media, online it's often a different story. Plus, lots of these book blogs have large, loyal audiences of avid readers.
  2. Send your book out to those who agree to review it.
  3. Create a spreadsheet to track when the reviews/interviews will be published.
  4. Announce them as they appear (using your website, Twitter account, Facebook, etc.)


If this sounds like too much work for you to manage on your own, there are many companies that specialize in setting up virtual book tours (often called blog tours). A simple web search should get you going!


-Maria Contributors/MurnaneHeadshot.jpg

Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life, Honey on Your Mind, and Chocolate for Two. She also provides consulting services on book publishing and marketing. Learn more at


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2,415 Views Tags: self_publishing, marketing, writers, promotions, blogs, book_tour, virtual

Apr 16, 2013 6:49 AM kathamy    says:

Thanks for this post! This is certainly something to think about.

Apr 16, 2013 12:56 PM Motherthart0453    says in response to kathamy:

Yes, I would like to know about this as well.

Apr 17, 2013 12:19 AM DaveFX    says in response to Motherthart0453:

Thanks for this post Maria. There are some brilliant ideas here.