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Passive Income and Marathon Branding

Posted by CreateSpaceBlogger on Jul 15, 2013 6:43:26 AM

We have defined the term "evergreen" on this blog, but for those of you who need a quick refresher, it simply means that because of the digital environment, your book will never go out of print unless you choose to take it off the market. Indie authors are the benefactors of a segment of the publishing industry that no longer requires inventory in order for a book to be made available for purchase.

 

Why is that significant? It gives you the potential to earn passive income forever. "Passive" may be a little misleading because it suggests that you aren't required to do anything to sell books. I suppose technically that is true; you may sell a few books by doing nothing, but it takes something akin to a miracle for that to happen. By passive, I mean you aren't required to take a single order, package your book or ship it. That is all done for you. Your only job is to put your entrepreneurial energy into marketing and branding. Do you see the possibilities? This isn't a fleeting, get-rich-quick, money-making scheme. This is a long-lasting, income-generating opportunity. The more you participate, the greater your possibilities of success.

 

So the message here is don't treat the publication of a book like a sprint. This isn't about getting the word out about your book weeks before publication and then putting a lot of time and effort into creating buzz for a relatively short period after it hits the market. You are engaged in an endless marathon. This is about building a brand for yourself as an author with a growing catalog of books available for sale. In the film version of Glengarry Glen Ross, there's a memorable scene where the salesmen are taught the ABCs of sales. It turns out ABC is an acronym for Always Be Closing. I would like to impart upon you a similar sentiment.

 

In order to truly harness the potential of a passive-income environment, you have to consistently build your brand. It is something you never stop doing. You should Always Be Branding!

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

 

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