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The Author Press Kit

Posted by CreateSpaceBlogger on Jul 29, 2013 4:33:12 AM

A lot of marketing has moved online, but author press kits still matter. Press kits are traditionally thought of as physical tools, but they are effective digitally as well. In fact, a digital press kit can be used to facilitate your marketing efforts in online venues as well as the brick-and-mortar realm. Here's what to include in your digital author press kit:


  1. Author photo - Make it count. You most likely don't want to use a photo you took of yourself or one your significant other took of you in front of the fireplace. Invest in a professional headshot if you can.
  2. Author bio - We've discussed in detail how to construct an effective author bio. You can provide a little more information in this environment than you can in the bio on your book cover.
  3. Cover image - Make sure all of your images are the highest quality allowed by your hosting site.
  4. Full synopsis of book - You can use the description you use for the book cover.
  5. One-sentence book description - When an organization is promoting your appearance, it would make their lives much easier to describe your book in a single compelling and concise sentence.
  6. Book details - This includes ISBN, page count, genre, etc.
  7. FAQ - Provide a list of the most frequently asked questions about your book along with your answers. If you haven't been asked questions about your book, it's okay to anticipate what readers may ask you.
  8. Sample - Include a short excerpt from the book.
  9. Buzz - If you've received positive reviews in the media or any other kind of media coverage, provide a link to the material.


By creating a digital author press kit, you are simplifying things for anyone who invites you to do a personal appearance or anyone who writes about you and your book. Your best strategy to achieve success is to be prepared for it.


-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

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