Skip navigation
Currently Being Moderated

One of the first things I ask people about when I give workshops on book marketing is their networks. Oftentimes, authors reply with, "I don't have one." But that's not true, because everyone has some sort of network. Here are some ways to find yours:


1. Where did you go to school?


Tap into high school and college alumni networks on Facebook and LinkedIn. There are also tons of regional college alumni clubs out there, as well as national college alumni magazines, and all of them would be interested to hear that you're an author. For those organizations that have newsletters, provide the editor with a brief description of your book, a high-resolution cover image, a short author bio, and your headshot. Also, be sure to note what your connection is with that particular institution. You'd be surprised where that might lead. If you were in a fraternity or sorority, the Greek system also has strong alumni networks.


2. How do you spend your free time?


Everyone has at least one hobby! Do you play a sport? An instrument? Do you sing? Knit? Paint? Quilt? Are you in any social or business networking groups? Whatever it is that you do when you're not working, there are organizations filled with like-minded individuals. Many of them will have newsletters that would appreciate hearing from you, especially if your book has something to do with their field of interest. A simple internet search can get you started. is another way to find people who share your interests.


3. What is your heritage?


Are you an immigrant? Were you born in the United States but have parents who weren't? Are you Greek-American? Irish-American? Indian-American? Whatever your bloodline or personal history, there are groups out there full of people with similar backgrounds, so get online and start reaching out!


4. Where do you work/have you worked?


LinkedIn is a great way to track down former colleagues. If you've worked with a group of people, the simple fact that you've written a book is newsworthy, so be sure to tell them.


Marketing a book takes effort, and your networks are a good place to start. You already have something in common with those audiences, so it'll be easier to make a connection that could add to your readership.


-Maria Contributors/MurnaneHeadshot.jpg

Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life and Honey on Your Mind. She also provides consulting services on book publishing and marketing. Learn more at


You may also be interested in...


Book Marketing Tip: Hold On to Your Contacts

Book Marketing Tip: Be Resourceful

10,545 Views Tags: marketing, writers, promotions, social_networking, social_media, marketing_strategy, fanbase

Oct 21, 2013 10:40 PM peng    says:

With respect, those are fairly obvious sources. And I won't feel good to ask a friend or relative or colleague to spend money, however insignificant, for my benefit. Perhaps we could hear about references to "professional" marketing sources which will also benefit from their efforts. 

Oct 25, 2013 7:25 PM GaryGreb    says:

The trouble with your advice is that if I do these "proud" things not only do I feel my self-respect sinking into the quicksand I have no time for writing.

Nov 9, 2017 11:29 PM haloooo    says:

Louis vuitton canada outlet there are very good kinds concerning leather covers  these as cowpuncher,to have small horseshoes, hats, spurs and louis vuitton  canada outlet even a pair of boots inscribed as part of your leather. The  textures about leather mobile louis vuitton canada outlet phone covers vary from  soothing evenly to learn more about piebald to learn more about suede,most of  them are according to the throughout the your personal taste. You can change  your hand phone phone tell you about to understand louis vuitton canada outlet  more about suit your atmosphere louis vuitton canada outlet or even your outfit,  It is louis

louis vuitton outlet store

vuitton canada outlet for this reason, that hunting is on the decline, while  meat eating is otherwise unaffected. I will draw a comparison to better  illustrate my point. The Socialist movement to eliminate child

labor in factories was not effective until the people became aware of these  children worked, of how the products they purchased were produced. Treatment all  around the cases relating to alcoholism in most situations includes  detoxification, counseling and many people in one piece going to be the time saw  and sure - fire 12 Steps about louis vuitton canada outlet AA. One have to worry  about at no time confuse going to be the fellowship and meetings relating to  recovery providing some one the 12 Step program about recovery -which are more  than one distinct different aspects. Properly applying the 12 Steps means to  learn more about in order to comprehensive Coach Outlet allowing an individual  them and on the basis of going to be the opt for Support meetings are meant to  learn more about add - on and never replace going to be the 12 Step work  itself,these all will be the during which time true recovery usually was able to  find, So perhaps it is hard to understand why

louis vuitton canada  outlet

I choose to comment on this Gucci "Sukey" Large Tote long after  its prime time. To be honest, I louis vuitton canada outlet was attracted by its  metallic blue leather trim. A very simple reason, but it is true. Moet Hennessy  Louis Vuitton, the world's leading luxury products group, is represented in  Wines and Spirits by a portfolio of brands that includes Moet Chandon, Dom  Perignon, Veuve Clicquot Ponsardin, Krug, Pommery, Chateau d'Yquem, louis  vuitton canada outlet Chandon, Hennessy and Hine. The Fashion and Leather Goods  division includes Louis Vuitton, Celine, Loewe, Kenzo, Givenchy, Christian  Lacroix, Fendi and Pucci. LVMH is also present in louis vuitton canada outlet  the Fragrances and Cosmetics sector with Parfums Christian Dior, Guerlain,  Givenchy louis vuitton canada outlet and Kenzo, and has recently acquired

louis vuitton canada outlet

five promising cosmetic companies,  Bliss, Hard Candy, BeneFit Cosmetics, Urban Decay and MAKE UP FOR EVER. The  Gucci New Britt Medium Tote may perhaps give a rather simple impression on some  with its minimalistic design, but definitely, louis vuitton canada outlet this  would make a great update to your classic collection of designer handbags. At  first, I was attracted by its name, New Britt. When louis vuitton canada outlet  I saw this bag, although it was not the same as imagined, I was drawn by its  classic and elegant appearance louis vuitton canada outlet