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Have Fun with Marketing

Posted by CreateSpaceBlogger on Jan 8, 2014 5:59:59 AM

As you examine the year ahead and formulate your marketing strategy, I have one suggestion for you: Have fun! Just because you take your career as an author seriously doesn't mean you shouldn't enjoy it. If you're mired in tasks that fill you with dread and consternation, don't do those tasks. 


Lest you think this is impractical advice and maybe even contrary to advice I've given you in the past, I would argue otherwise. The philosophy I've tried to impart to you over the years is that following a dream shouldn't be filled with wall-to-wall angst. The bottom line is that by writing and publishing a book, you have already succeeded. Doing such a thing takes commitment and discipline that many, many, many others have not demonstrated. You took the desire to write a book and turned it into a published book. That is huge.


The journey from here on out should feel like a reward for your efforts, not a list of must-dos to make you a publishing icon. Yes, marketing is the key to selling books, but instead of focusing on how to sell tens of thousands of books, focus your marketing efforts on treating the readers you do have like royalty. Study after study has shown that a majority of people buy books based on recommendations by friends and family. People are more likely to recommend books by indie authors they feel a personal connection to than indie authors with whom they've had no interaction.


So, narrow your focus on those who appreciate your work, and you will have fun. As they feel more and more connected to you, they will spread the word about you and your book. Fun will be had by all. 


-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.


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