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The Honesty Brand

Posted by CreateSpaceBlogger on May 29, 2014 5:27:02 AM

It's time for me to drop a reminder that building an author brand isn't really that difficult. I think that some indie authors get so bogged down by brand-building strategies that they forget what it is they're trying to build. Before you read any further, it might be helpful if you take a few minutes to look at yourself in the mirror.

 

I'm going to assume that you did as suggested and simply say that the person who was looking back at you just now is your brand. You are your brand. There's no manufactured image behind your brand. There's no set of steps you have to go through in order to create your brand. There's no team of marketing gurus that are going to instruct you on how to dress and how to behave in a certain way in order to project a brand that people will embrace and follow.

 

It's just you, and the only thing you want to project in order to have a successful brand is a comfort with who you are, and the best way to do that is to not try and be something you're not. Don't hitch your image to trends you don't believe in or a point of view you think is popular. Your best tool to building an author brand is honesty. You don't manufacture honesty.

 

There is no need to make this complicated. Just be yourself. If you never stray from that strategy, you'll put out a consistent message over time. That consistency will attract friends and followers. Those friends and followers will buy your books. All because you were just being you.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Jun 1, 2014 2:45 PM HistMyst    says:

I wrote this article for Writer's Digest that might help simplify the process. It talks about branding, among other things that you need to get your name out there.

http://www.writersdigest.com/editor-blogs/guide-to-literary-agents/ready-oct-jeri-gc-are-you-ready-to-be-published