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Book Parties Don't Have to Cost Money

Posted by CreateSpaceBlogger on Dec 16, 2014 5:29:51 AM

No matter who publishes your book, I strongly believe that every author should have a launch party because writing an entire book is an accomplishment that deserves to be celebrated! Many indie authors, however, believe that launch parties cost a lot of money. They also believe that traditional publishers throw elaborate launch parties for all their authors.


Neither is true.


Each time I have a book come out, I have one launch party in New York, where I live, and one in Silicon Valley, where I grew up. My publisher doesn't pay for the parties, but neither do I. I don't pay for anything. I do, however, organize the events. And by "organize," I mean that I call up a bar and ask if I can have a book signing there. That's literally all I do. Most bar owners/managers would be thrilled to give you a table to sign books in exchange for your bringing in a small/medium/large group of patrons on a slow evening.


It's really that easy!


So there you go. There's nothing stopping you from doing exactly what I do. Find a cool bar on Yelp, call them up, ask to speak to the manager, and then have a friendly conversation. It might take a few calls to find the right venue, but you will find one. Then spread the word, sell some books, and enjoy! Who cares if you don't have any fans (yet)? Invite your family and friends. They will be happy to come!


NOTE: Don't forget to take photos, especially a few of yourself signing copies of your book. You might feel a little silly at the time, but trust me, it's not silly. Not at all!

You worked hard to become an author, so be proud of yourself and celebrate! You deserve it.


-Maria Contributors/MurnaneHeadshot.jpg

Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It's a Waverly Life, Honey on Your Mind, Chocolate for Two, Cassidy Lane, and Katwalk. She also provides consulting services on book publishing and marketing. Learn more at


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7,431 Views Tags: self_publishing, author, promotion, writing, book_launch_party

Dec 20, 2014 2:06 PM montanasings    says:

Cheapest (and I mean this in a negative way) book signing I've ever gone to was from another publisher who had a "pot-luck" for the poor international guy who was too polite to decline this kind of advertising.  Not only did no one bring food... no one came but a few of us who worked with him.  He was obvioulsy embarrassed and the cheapy publishing (local flavor trying-to-be-cool-publisher who mangled the book horribly) was totally oblivious to his discomfort--not that they cared... 

Caveat: Do not do a "pot-luck."

Jan 12, 2015 9:24 AM A.C.Winfield    says:

Totally agree! I work for a children's adventure park and they allow me to do my launch parties there for no extra cost other than matterials I use and they are always welcoming others to do the same. Pluck up the courage, be cheeky and ask. You don't know untill you try. If you are unsure of activities to put on if the venue allows, ask if there's any member of staff that can help. Instance I have experiance in games and craft activities as well as a very popular mini disco. I take this and theme it around my children's books. Just go for it.

Jan 12, 2015 4:31 PM beckysbooknotes    says:

You can also try the local library. I went to a signing there once for a panel of authors and I was early. I chatted with the organizer and told her that I was working on my debut novel. She invited me to book a signing or a panel discussion when I was ready and it would be free. That way you also don't have to put out food or go to any other expense. They also advertise in the community section of the newspaper whenever there is a signing or other book event.