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Social Media Swap

Posted by CreateSpaceBlogger on Feb 2, 2015 5:44:10 AM

You have a resource that more than likely you have been ignoring as a marketing and branding tool. It may have never occurred to you that you are not alone. You have fellow authors who are also working all the angles to market their books and build their brands. They too are overlooking the same marketing opportunity you are overlooking.



You do, I hope, have an active presence on social media. You are, I hope, friends with other authors on social media. They have their own sets of friends and followers. You have your own set of friends and followers. Why not combine the two? How, you might ask? With a little something I call a social media swap.


Here's how it works:


Contact an author in your midst, and propose that you do a two-way interview on Facebook. You will both gain exposure with the other's friends and fans. You could even set up a Skype interview to utilize video. Or, if the other happens to live in your local area, you could set up an in-person on-camera interview.



You don't want to pick just any author for a social media swap. You want to pick an author who writes in your genre, and you want to pick an author whose work you've read. If you pick an author outside of your genre, you're fishing in the wrong pond. If you pick an author who you don't respect as a writer, you run the risk of tying your brand to an author your audience also might not respect.



When you are trying to build an author brand and market a book, it's important to keep in mind you're not the only one trying to build an author brand and market a book. Reach out to your fellow authors and make a proposal that could help you both.



-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Mar 16, 2015 1:42 PM JBHawker    says:

How does one conduct an interview on Facebook?