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Grow the Exposure of Your Book

Posted by CreateSpaceBlogger on Apr 27, 2015 6:02:07 AM

Here's a small marketing idea that could lead to expanded exposure on a global scale. It's not groundbreaking, but it won't break your budget either. It's a long-haul plan, so don't expect an immediate return on your investment. Think of it as a side project that has the potential to grow your brand in a big way.

 

I live in a community that has a fairly large number of bed-and-breakfasts, small inns not affiliated with national chains, and vacation rental homes. The amount of amenities varies from establishment to establishment, but virtually all of them have a bookshelf filled with books. The titles usually cover a number of different genres and categories to match the variety of tastes of the different guests that stream in and out throughout the year. Why can't some of those books be written by you?

 

These places are either independently owned or run by small rental companies. It would be easy to find contacts and offer to send signed books for them to place in their properties. You would, of course, include a personal note in each copy inviting guests to join you on Facebook, Twitter, Instagram, etc. Presumably, these guests could come from all over the globe. This could be a real opportunity to make contacts far and wide.

 

I've stayed in a number of these establishments myself, and even though I have an electronic reading device, I always end up going through the book collections made available to guests looking for a physical book. Who knows? Maybe next time I'm staying at a bed-and-breakfast, I could be reading your book.

 

-Richard

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Apr 27, 2015 6:56 AM BLAlley    says:

Also, local coffee shops, the hospital gift shop, markets with a coffee shop or deli inside, used book stores, thrift stores with book sections. These are all avenues I am exploring with other local authors to create a 'Local Author' reading section.

Apr 27, 2015 7:49 AM RolandDenzel    says:

I always take a few on vacation and leave one at the home or b&b we rent.

 

If you have a lot of inns and b&bs locally, that's a good idea.