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Marketing Tip: Offer to Send a Book

Posted by CreateSpaceBlogger on Jun 9, 2015 5:26:26 AM

I often say that it's important to make it easy for people to help you promote your book. One great way to do that is to offer to send them a free copy! I know that sounds obvious, but given how many emails I receive from indie authors asking me to review their books without offering to send me one, I think it is worth repeating. (I've also said many times here that I don't review books, so now I'm wondering if anyone is actually reading my blog. Hmm....)

 

Anyhow, when reaching out to people/organizations with news about your book, offering to send a copy isn't required, but I highly recommend it. You never know what might happen if the right person reads your book - and loves it!

 

Some examples:

 

  • Alumni magazine of your alma mater
  • Regional alumni clubs of your alma mater (and their newsletters and book clubs)
  • Fraternity/sorority national magazine
  • Fraternity/sorority regional alumni clubs (and their newsletters and book clubs)
  • Local newspapers
  • Other book club organizers (www.meetup.com is a great way to find them)

 

While "gifting" a book to an e-reader is possible, I much prefer sending a signed physical copy along with an old-fashioned note. This way the recipient's experience is much more personal. And who doesn't love receiving a package in the mail? Note: when sending books from the post office, be sure to request the book postage rate. It's much cheaper that way.

 

In my personal experience, it's much easier to ignore a book on my e-reader than one on my desk or nightstand. Plus, a signed book is special, period. So there's another reason to go the old-fashioned route if I hadn't already convinced you.

 

Now get signing - and sending!

 

-Maria

 

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/MurnaneHeadshot.jpg

 

Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.

 

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Jun 10, 2015 8:12 PM rkrusee    says:

Thanks for the tip! I frequently giveaway ebooks, but I like this idea of giving away a paperback. http://www.rebeccakrusee.com

Jun 15, 2015 2:01 PM MariasArchangel    says:

I have sent many complimentary copies of my book, Archangel, with personalized notes. The results have been magnificent! I have been invited to present in another country, I was just in DC doing a book presentation and getting my book in the hands of Senators and Congressmen, I have gotten lots of press, and I look forward to more. Have I sent out complimentary copies that had no response? Yes, but in the bigger scheme of things I gained so much more by sending out free copies. I wholeheartedly recommend sending out giveaway paperback copies!

Maria

http://www.amazon.com/Archangel-Maria-Menico-Sifniades/dp/0991579607/

Jul 13, 2015 9:43 AM LoudPen    says in response to MariasArchangel:

Wow that is awesome, congrats! I have given out a few free copies of my book but only one person shared it online so I got discouraged and stopped. In my mind, I was losing more money by giving away the book and sending it out because I wasn't making a sale and I have to pay for postage. However, after reading this I may reconsider. I still think you should make sure the person or company you are sending your book to would be interested first to save yourself time and money.

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