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The Author Press Kit

Posted by CreateSpaceBlogger on Jun 10, 2015 5:53:28 AM

The media - that entity that exists to bring the public news and information has grown in scope and membership over the years. It's no surprise that technology has drastically changed what we consider to be media. The term used to be reserved for an elite few that dominated the airwaves and print domain. Now, anyone with a computer and access to the internet has a chance to be a major voice in the media.


As much as things have changed, things have remained relatively unchanged in one aspect. When you're an author looking for media coverage, you need to eliminate the leg work for members of the media, and direct them to a ready-made press kit that gives them all the information they need. Here is a list of five plus one items for your online press kit. I call it a five plus one because five of the items are essential, while the plus one is a bonus item that is bound to capture the media's attention, if done right.



  1. Press release for the book: There are a number of tutorials online that show you how to write a press release, but if it's something you don't want to take on yourself, you can always find a press release writing service.
  2. Sample chapter: It doesn't have to be your first chapter. It should be your strongest bit of writing.
  3. One-sentence pitch: If you can sum up your book in one concise sentence, I think you'll find that it will be your strongest selling tool.
  4. Author bio: Make it relevant to your role as a writer. If you don't have a lot of writing experience, demonstrate your writing talent by coming up with a unique and clever bio that will put a smile on the reader's face. My first bio simply said, "R.W. Ridley lives in Charleston, SC with his beautiful wife, a hyperactive dog, three arrogant cats, and one ugly mortgage." I got a lot of great responses to that particular bio.
  5. Author Photo & Book Cover Image: Make sure that both your author photo and your book cover are professional-grade in quality. The media will judge you by the appearance of both.



Plus One - Video Pitch: Today's online media craves video content. If you are comfortable in front of the camera, clean yourself up and record a media pitch. Talk about the book and yourself, and show them that you've got personality. If you're not comfortable in front of the camera, practice, practice, practice until you are. It will make your life that much easier in an online world increasingly driven by video content.



-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.





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9,397 Views Tags: authors, author, self-publishing, promotion, video, writers, publishing, writing, pitch, press_release, promotions, social_media, marketing_ideas, marketing_strategy

Jul 14, 2015 5:49 AM equality4peace    says:

Helpful, thanks,


Jan 15, 2018 11:07 PM jiya123    says:

Both the publisher and the author should be aware of the author press kit. What is this kit all about? Can you provide the advantages of using this kit? Hope the kit is beneficial for the publisher to publish the book according to different chapters. Image clipping

Feb 15, 2018 3:06 AM hellenrose    says:

While reading your post, I came to know about the author press kit. Actually, this concept is not at all clear to me. I would like to know more about it. Could you please update it as soon as possible? Eagerly waiting for your updated post to get it.Trinity Builders Cochin

Jun 23, 2018 3:43 AM osmin    says:

From your post only I came to know about the famous author press kit and his writing. Thank you so much for introducing him to us. It's a new information for me. I will surely be trying to read his book.cable tv alternatives