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How to Make an Author Event Eventful

Posted by CreateSpaceBlogger on Jul 1, 2015 7:09:29 AM

The best way to make a signing successful is to make it an event. Here are five tips to make your next appearance eventful:


  1. Use a wrangler. Bring a friend or family member along who can wrangle in passersby and get them excited about meeting an author. Find someone who is outgoing and energetic. Compensate them in some way, and show them gratitude at the end of the event. Make sure they know the one-sentence pitch for your book.
  2. Bring a bowl of hard candy to place on your table. It's an icebreaker and a cheap gesture of goodwill to all these strangers you're meeting. It's also a way to get them to smile, which will be needed for the next item on our list.
  3. Hire a photographer. Whether it's a friend with a smartphone or a professional photographer with a DSLR camera, have someone there snapping photos. Let everyone know you'll be posting the photos to your social media sites, and invite them to follow and/or friend you.
  4. Come bearing gifts. Reward those who visited your table with an opportunity to win a free gift in a drawing later in the day. It can be a gift card, an e-reader or a free copy of your next book. They don't have to be present to win, but they do have to provide their contact information to receive the free gift.
  5. Bring signage. Don't just set up a table. Place professional grade signs throughout the venue to let everyone know there's an author on the premises. Work out the particulars with the management to make sure you're not violating any rules.


One last piece of advice - after an event/signing, make sure you leave the employees and management happy. Write them thank you notes. Maybe even bring them donuts the next morning to make them feel appreciated. You may want to come back some day, or you may want a reference from the venue for your next event.


-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.


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7,736 Views Tags: self_publishing, authors, selling, distribution, author, promotion, writing, book_signing, branding, book_tour, book_launch, personal_appearance, author_appearance, appearnace, tradeshows

Jul 3, 2015 10:36 AM banner44    says:

Good advice. I like the candy idea. I think some candy animals would be good for my zoo book.

Aug 10, 2015 12:00 PM booksR4me    says:

Those are really good tips; my first book signing would not have happened at all, were it not for bringing along a friend to draw others to the event.  And those other tips are really good -- I need to try some or all of those next time.

Aug 12, 2015 3:10 AM AuthorMarion    says:

Great ideas. Just completed a successful event but we were all so busy we only took about 4 pictures.

Jan 9, 2018 3:51 AM jiya123    says:

Before publishing the book, it is necessary to organize an event so that others are aware of the release of the book of their favorite authors. Organize and conduct the event in a proper way so that this can help you in increasing the number of buyers for the book. real estate photo editing services