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Marketing Tip--Business Cards

Posted by CreateSpaceBlogger on Jul 28, 2015 5:14:31 AM

In a recent post I suggested carrying a book wherever you go in case you have the opportunity to sell it and/or give it away. I realize, however, that it's not always practical to lug a book around. But it is practical to lug a wallet around, which is why I also recommend getting business cards made with information about you and your book(s).

 

If you have just one book out, here's what I recommend including on the card:

 

  • Cover image of your book
  • Brief tagline/description (this is good because it forces you to be creative and concise)
  • Your name, followed by "author"
  • Your website (if you have one--if you don't have one, get one made soon!)
  • Your email address
  • Your twitter handle if you have one

 

If you have more than one book out, here's what I recommend including:

 

  • Your name, followed by "author" (could also include something like "author of books about XX" or "author of books that YY," etc.)
  • Your website (if you have one--if you don't have one, get one made soon!)
  • Logo of your website (see above if you don't have a website)
  • If you don't have a website, include images of your book covers as long as they're not too small
  • Your email address
  • Your Twitter handle if you have one

 

Business cards are easy to get made and cheap to buy. Some resources include Vistaprint, Got Print, and Zazzle. These sites also include options for other marketing materials, such as postcards, bookmarks, etc.

 

As with any marketing effort, you'll have no idea which of the cards you give out are going to end up in the recycling bin and which might lead to a sale. But at least you'll be doing what you can to get the word out about your writing--and that's what matters!

 

-Maria

 

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/MurnaneHeadshot.jpg

 

Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.

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3,879 Views Tags: self_publishing, marketing, author, writing, business_cards


Jul 28, 2015 1:26 PM GOCo    says:

Good tip for consideration.  As you rightly say, a little more challenging if you have more than one book, in my case 30 e/i-print books so has to be focused on the author/brand.  Images illustrate at https://www.pinterest.com/pin/341288477983758169/ and https://www.pinterest.com/pin/341288477984730047/

 

 

A point of caution about buying business cards that are cheap, they are a reflection of the author and brand so what would it say to someone you presented if cheap – some people even look at the back to see if one of the 'free’ type is shown which speaks volumes. 

 

 

Worth investing in a degree of quality as a minimum standard and gloss is quite good.

Jan 30, 2018 1:54 AM jiya123    says:

Most of the publishers are not aware of the different ways to market their books. You have provided some of the marketing tips and this can be helpful for you to market the book to the public. Read these tips and increase the sale of your book. internet explorer not responding

Feb 16, 2018 9:28 PM ovita    says:

From your post only I came to know about the importance of business cards in business. I think there are many business owners around the world are not aware of this fact. I will definitely make a good card soon. zinc die casting companies