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Today's post is a bit different than ones I've done in the past. It's a request to my fellow indie authors. I know the struggles first-hand that you experience trying to bring attention to your brand and generate sales for your book. It's hard, relentless work that takes stamina and sustained energy to find success. We authors are constantly looking for angles to increase sales and find our marketing groove.


The one angle that I highly recommend staying away from is utilizing a tragedy to shift attention to your book. I'll give you an example of what I'm talking about without naming names. A gentleman has a talk show where he frequently interviews people who've undergone unspeakably horrible events in their lives. On occasion, when a particular event fits the theme for a book he's written, he will overtly suggest that the audience should buy the book on his website. I have no doubt that he generates sales this way, but it is the grossest form of marketing. And, in my view, it stamps his brand with a severe lack of tact and ethics.


You most likely don't have a TV show to compete with this gentleman's outreach, but you do have a forum. You have your social network. If you plug a book in a thread about a national tragedy because you feel the subject matter fits your book's storyline, you invite a string of moral indignation and run the risk of severely damaging your brand. So, my request is that you don't do it. Avoid the temptation to grab that kind of marketing opportunity. You will feel better about yourself for doing so.


-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.


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3,086 Views Tags: self_publishing, books, authors, book, author, promotion, book_marketing, promotions, branding, social_media, marketing_strategy, marketing_tip

Aug 21, 2015 10:00 AM hunter0327    says:

I agree with you, i was in a tragic accident and paralyzed for 6 months, lost 3 friends. It was horrible. I took this experience and instead of dwelling on the incident, i started a licensed college for nurses and therapists, we have trained well over 70,000 healthcare workers in 12 years. I wrote very briefly about the incident that led my decision to start a college, i wanted to train the same people who took care of me. i am an autodidact and have no degree, that didn't stop me.


I am aware of several venues that feed off of tragedy, and i stay far away from those who want to use this to promote theri book.  

Feb 27, 2018 3:37 AM jiya123    says:

The authors and publishers should make sure that they should market the book properly so that it reaches everyone. They should make sure that tragedy should not be made a marketing opportunity thinking that it can increase the sale of books.