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When your book comes out, it's natural to want to shout it from the rooftops--and you should! So many people want to write a book, yet few actually do, so you should celebrate your hard work. It's fun to say "Hey, I wrote a book!"


If you want your book to sell, however, you need to do more than just announce that it's out there. And that takes a different kind of work, one that isn't as fun. Promoting a book involves continuous outreach to multiple audiences via multiple channels, each of which might require a significant amount of follow-up. If you don't keep a record of whom you contact and when, it's easy to lose track of your efforts--and your momentum might die on the vine.


For example, imagine the following scenario:


Gloria goes online to look up regional alumni groups of her alma mater, UCLA. She finds that dozens of them have websites, so she contacts a bunch to see if they have book clubs, and if so, how to reach the organizers.


If Gloria has a system for tracking this part of her marketing campaign in place (I recommend a spreadsheet), she will:


A)   Know which alumni groups she has contacted--and when

B)   Have the contact information for the alumni groups stored in one place, so she won't have to research them again in the future

C)   Know which groups have book clubs, and which of those she has contacted

D)   Know which groups said yes, no, or maybe so and be able to follow up accordingly


If Gloria doesn't have a system in place, the only record of her campaign will be the outbox of her email program. She may have some success with that approach, but given how much follow-up is necessary to make things happen in a world where the people you're contacting are busy with their own lives, chances are a lot of her efforts will be for naught.


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Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at


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5,826 Views Tags: self_publishing, authors, marketing, writing, promotions, book_clubs

Oct 8, 2015 2:38 PM brainstormer    says:

Maria, thank you so much for your time in making this helpful post. It's great information and things like this help self-publish authors.


Author Louis Edwards

Mar 8, 2018 1:48 AM jiya123    says:

After publishing a book, it is very important to have good marketing so that the book is known to everyone. Try to implement the latest marketing techniques so that it is easy for the sellers to promote the book and make people buy it as well. chrome constantly crashing

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May 15, 2018 11:36 PM LeeWilliam    says:

Yes, the girl was telling truth, no matter how but you should too much for tracking marketing efforts. Well, your this piece of content was quite outdated but yes it still worth it for people who are entrusted thanks for your effort. how to install office 365, outlook emoji, start outlook in safe mode, how to create an icloud email