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A Marketing Calendar

Posted by CreateSpaceBlogger on Dec 2, 2015 5:08:24 AM

This is the time of year that makes us most aware of our calendars. There are so many holidays on the horizon that it can be a little daunting, especially if you haven't been preparing for the days ahead and the obligations they bring. Outside of this cluster of holidays, the year is full of others more evenly dispersed from month to month.


From a marketing standpoint, you should be aware of them all. Holidays are opportunities for those of us with books to sell. Campaigns can be geared around each one to maximize sales. The trick is to plan. Don't check the calendar at the beginning of the month and decide to jump on the next holiday. Create a marketing calendar in January and map out where you're going to focus your marketing efforts throughout the year. Commit to developing a strategy to make sure you get as much out of the opportunity as you can. Be painstakingly specific about what you'll be doing to prepare starting weeks ahead of the holiday. Do not let anything sneak up on you.


Preparation is the key to success in marketing. Having all your ducks in a row also makes it less stressful once the campaign gets underway. This is the entrepreneurial part of being an indie author. It requires you not only to think outside the box, but also to make every day count. Whether that day is committed to reviewing marketing plans, developing marketing plans, or launching a campaign, depends on your marketing calendar. Plan your days and be prepared to take advantage of the unique opportunities holidays provide.


-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.


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Dec 3, 2015 5:59 PM Noodlet77    says:

This is very helpful, thank you.