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Expand Your Brand

Posted by CreateSpaceBlogger on Dec 30, 2015 5:19:18 AM

Your author brand is dynamic. By that I don't mean flashy or animated. I mean that it is in a constant state of change--or at least it should be. You want to present a brand that reflects growth. If you let it stagnate, it will become ineffective, and you will lose readers.


Here are three ways to keep your author brand ever-evolving and fresh:


  1. Use your author platform for more than just promoting your books. Use it to promote all your interests. The more interests you highlight, the larger your community. The larger your community, the more opportunity for engagement and growth.

  2. Step outside of your comfort zone. As well as your personal interests, document your attempts to expand into other interests. I'm not suggesting you take up skydiving to appear more exciting, but maybe you have phobias you want to get over. Conquering those fears can add to your brand and inspire others.

  3. You are becoming a master of your craft. That is part of your brand. Mastering a craft isn't easy. You will experience a lot of failure. Share those failures with your community, so they can see that it's part of succeeding. Adding a mentoring through example element to your brand can not only make your brand dynamic, it can make it accessible.


While it is true that consistency can help your author brand become more popular, that doesn't mean your brand shouldn't evolve. Grow your brand gradually by documenting your interests and sharing your struggles to surmount professional and personal challenges.


-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.





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Jan 3, 2016 9:55 AM 4feetmary    says:

Thank you for all this advice. I need it, but I'm new at the market and old in the comfort of my home, so I really need someone as sharp, smart and attentive as yourself to walk side by side with me.