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Social Media Best Practices

Posted by CreateSpaceBlogger on Feb 10, 2016 5:31:11 AM

     Social media is a wonderful tool to use for brand building. It gives you a unique opportunity to expand your reach beyond your physical community, and it gives you that opportunity for the low, low cost of nothing more than an internet connection. The only real investment it requires is your time, and that, my friends, is a bargain. Here are the three best practices to keep in mind as you use social media to build your author brand:

  1. Be active: Joining a social media site is a huge step toward building your author brand--if you are an active presence on the social media site. If you're not posting multiple times a day, you are essentially wasting a brand-building opportunity. No one is expecting you to write updates that rival the length of War and Peace. On the contrary, short, concise messages or links to material on the internet you find interesting will better suit your needs.
  2. Be interactive: Comments from friends and followers are gifts. It's someone in your community reaching out to you and giving you the opportunity to make a deeper connection. Do not let comments go without a response. Interact with them, and strengthen your community.
  3. Be careful: Sharing is a good thing. Oversharing, on the other hand, can do some pretty serious damage to your brand. You're an artist, which means you have a little more leeway than a corporate brand has as far as what types of things you can share, but that doesn't mean you want to inundate your fans with post after post of bad news. On the flip side, you can never spread too much hope. Keep it real and keep it positive to create a brand with a solid foundation.

In 2016 it may be unnecessary to say, but I'm going to say it anyway, social media is your gateway to book sales. Use these best practices, and your investment of time will be well spent.

-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

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Feb 12, 2016 6:13 AM success01    says:

Great post!

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