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Participation required

Posted by CreateSpaceBlogger on Jun 8, 2016 5:44:44 AM


There is something about going to an event and being an active participant that makes it more special than if you're just a passive participant. When you take part in an event, you claim part ownership in that activity. You invest yourself.

As an author building a brand, you may want to keep this in mind when you're planning an event. Instead of doing a standard reading or signing, plan something that requires those who attend to participate. Gear the activity around elements of your book to create a natural tie-in of course, but break out of the standard mold and be bold.

Perhaps your book is a suspense novel about a cross-country runner being stalked in the woods. Why not get with a local charity and organize a fun run with you as the host and ads for your book on every scrap of paper and signage. Maybe a cat or a dog plays a major role in your novel. Why not organize a small un-adopted pet pageant with your local shelter to raise awareness for both them and you.

These are just random ideas, but you get the point. Find an activity and cause that have associations with your book, and create an environment where attendees have to participate. Such a strategy will create a buzz among those attending and their cadre of friends and followers online. It will give all an opportunity to share pictures and videos from the day's festivities, spreading word about your brand even wider.

Remember, people are having fun when participation is required.

-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor



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1,481 Views Tags: authors, marketing, author, events, author_brand

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