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The first wave

Posted by CreateSpaceBlogger on Jun 29, 2016 5:13:46 AM


As you devise a marketing strategy for the release of your new book, what role will your first wave play? Do you have a first wave? No?



Your first wave is your most supportive fans. In the beginning, your first wave will consist of friends and family, but over the course of your career as an indie author, your first wave will grow to include people who know you strictly through your books. They will reach out to you and let you know how much they enjoyed your work. They will ask when your next book will be released. They will spread the word about your books to their friends and families.



Do not take their interest lightly. Reach out to them and thank them. Include their contact information on your list of first-wave fans. When you start developing your marketing plan for your next book, let your first wave know about your plans. Include them in your strategy. They are essentially the first tier of your volunteer sales force.



You may even give them an action item. Ask them to let their networks of friends and family know about the upcoming release. Make sure they have all the crucial information: the date of the release, the full title, the book description, the book launch details, etc. Give them the ammunition they need to help you sell books.



Find a way to reward them. If you're doing a print version of the book, you could send them a pre-release signed copy of the book, or you could gift them a digital copy of the book as soon as it's released.



Your first wave is your opportunity to supercharge your release. Instead of you acting alone, you will have a team helping you get the word out.




-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor


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