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Offline brand building

Posted by CreateSpaceBlogger on Sep 28, 2016 6:34:12 AM

Building an author brand isn't strictly an exercise in social media strategies. Some of the most fruitful things you can do to build your brand are to participate in offline events. Here are four offline strategies to help you strengthen and expand your author brand.

  1. Personal appearances: Whether it's book signings, public readings, speeches, presentations, etc., if you're offered a public appearance, and you trust that the venue will not tarnish your brand, accept it. Accept as many as you can. If you're not confident in your ability to address a crowd of people, take public-speaking classes or join an organization like Toastmasters to hone and develop your skills.
  2. Conferences and book fairs: Go where you're likely to find readers and fellow authors. Get some good old-fashioned networking in, face-to-face style. Make contacts that will continue in an online environment, and take extra care to interact with these particular friends whenever possible. Because of your real world meeting, these types of relationships can be more rewarding than those folks you've only met in an online environment.
  3. Writer's organizations: Find a group of writers that meet at least once a month and become an active member. Provide constructive criticism and share new works to be critiqued. The bonds between fellow writers can be extremely strong and go a long way in helping expand your author brand.
  4. The arts community: Find organizations that support the arts community as a whole in your area. Attend meetings regularly and offer to give the writer's perspective on the life of an author in your neck of the woods. Writers are severely underrepresented in these types of groups, so don't be shy about being the voice of authors during gatherings. It's your duty.

-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award-winning author and paid CreateSpace contributor.

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