New technologies have brought us a lot of great innovations in recent years. Consumer-grade cameras have such powerful zoom lenses that you can now capture video or take pictures of individual craters on the moon. In some cases, surgeons don''t even have to be in the same room as a patient to perform surgery. They skillfully guide robot arms equipped with surgical tools to perform delicate operations from miles away. And don't get me started on driverless cars. I can't wait for the day when I can nap while I drive to see family and friends 800 miles away.
The most useful new technology for authors trying to build a brand today is livestreaming video. A number of social media sites have integrated the ability for you to post video as you're shooting it. More than a few of my author, actor, and entertainer friends have used the technology to post quick thoughts on world events, online challenges issued by their followers, readings from their latest works in progress, etc.
Live video is an awesome way to reach your readers and build brand recognition. Chances are you're not yet acclimated to performing live on camera, so my advice is to practice what you're going to say before you step in front of the camera. You don't have to memorize lines, but you do want to make sure you have a clear idea on how to present your thoughts coherently. Practicing with the camera off will boost your confidence, and you'll be ready to present your brand in the most positive light.
Don't be afraid to give it a try just because you haven't done it before. Experiment with it. If it's something you don't enjoy doing, don't do it.
Richard Ridley is an award-winning author and paid CreateSpace contributor.