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Branding: The rule of consistency

Posted by CreateSpaceBlogger on Apr 12, 2017 5:22:52 AM

Over the next several weeks we're going to discuss the different elements of successful branding for authors. Author brands are a mix between corporate branding and personal branding. You're trying to sell a product, yes, but more accurately, you're trying to sell you, the author.


Branding isn't just how you look or how you present yourself. Those things can come into play, even in the world of publishing. That's not to say you have to be a runway model or Brad Pitt to sell books. I'm referring more to style when I say "look." If you're the cowboy mystery writer, give your readers the cowboy mystery writer look.


Toda's lesson in branding is simple. In order to be associated with a brand, you have to demonstrate consistency: in your messaging, your appearance, your attitude. Consistency will help cement your brand and make you easily definable. And, yes, that's important because when your readers tell their friends about you, they'll know how to describe you. In essence, you will have given them a portable brand to share with their friends.


In addition to consistency in how you present yourself and message, consistency in where you "practice" your branding is important too. If Twitter is your thing, make that your primary branding pad. If you are more at home on Facebook or Instagram, that's where you're going to spend a bulk of your branding time. You can use other sites to support your brand building, but you're going to want to have a go-to site where people will expect to find you.


Consistently keep on message on your social media turf and make yourself easily definable.


-Richard

 

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Richard Ridley is an award-winning author and paid CreateSpace contributor.

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