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Branding: The rule of productivity

Posted by CreateSpaceBlogger on May 3, 2017 5:32:37 AM


Today's branding rule is a simple one. Not that any of the rules have been particularly complicated, but this one is perhaps the easiest concept to grasp. You are an author, which means your brand is tied to your work. Otherwise it wouldn't be an author brand, it would be a personal brand.

The rule of productivity says the more books you have on the market, the bigger your brand becomes. That's it. As long as you do what you're supposed to do as an author--publish books--your brand has a greater likelihood of being discovered and growing.

Can you publish one book and establish yourself as a brand? It's been done, yes. Before Go Set a Watchman was published in 2015, Harper Lee was a well-established author after her one and only previous offering, To Kill a Mockingbird, was published in 1960. And I'm sure there are other examples too. Some may be recent inductees into the "overnight success" categories, but the truth is Harper Lee represents the exception to the rule. Such a situation is rare.

The rest of us must commit to writing and publishing as many books as we have in us as quickly as we can. The larger our catalogs of books available for sale to the public, the more opportunities we have of being discovered and solidifying our author brands. So, here&'s the shorthand version of the rule of productivity: Write. Publish. Grow your brand. Repeat. Write. get the point.


Richard Ridley is an award winning author and paid CreateSpace contributor.

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