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Branding vs. marketing

Posted by CreateSpaceBlogger on May 17, 2017 5:29:55 AM

I've scoured the internet for a clear explanation of the difference between marketing and branding. I've heard people use the terms interchangeably, and frankly, that's just wrong. They serve the same purpose, but they are two different tools serving that purpose. After reading, rejecting those explanations that made no sense, and accepting those that seemed logical, here is an explanation of branding:

 

  • ·        Branding is an image and message tied to a product. In the case of an author, this would include the genre identity, category (fiction or nonfiction), age group of readers, style of writing, personal causes, and frequent topics an author devotes his/her online time to. These and other image definers contribute to how the author is seen by the reader. Personal appearance can play a part if the author makes appearance integral to his/her brand identity.

 

Marketing is a tad more complicated. Here is a culmination of the explanations I found:

 

  • ·      Marketing is a multifaceted tool the author will use to draw people to his/her brand. It can be by utilizing social media to build relationships with readers. It can be via advertising to make the public aware of a book signing or launch date. It can be done via interviews online and offline. Essentially, it is how you make the public aware of your image and message.

 

Going by these two definitions, you can see how they serve the same utility but in very different ways. The two go together, but they are not the same thing.

 

-Richard

 

 

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award winning author and paid CreateSpace contributor.

 

 

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1,121 Views Tags: marketing, promotion, book_marketing, branding, author_marketing, author_brand


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