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Building a brand is not rocket science nor is it particularly laborious. If done right, it requires very little effort. It will require some of your time, and you may have little to spare, but if you set aside some of that precious time to build your brand, you will be rewarded for your sacrifice. Here are the three key components of building an author brand:

1. Be you: We've discussed this many times on the blog. An author brand bridges the worlds of art and commerce. You are an artist seeking commercial success. Your brand won't be a corporate brand, nor will it be a purely personal brand. It will be something in between. Your focus is to just be you with a slight nod towards your readers' interests. In the beginning, you will represent your typical reader. Build your brand to make yourself happy.

2 ABB: Always be branding. Again, this isn't too taxing. You are just being you. Just be you in a more public setting. Do some or all of the following, frequently: post to your blog, tweet, update your Facebook status, create videos, etc. Just keep putting yourself out there and making your voice be heard.

3. Interact: Once you take the digital realm with the intention of building your brand, you're going to want to start conversations with your readers. Engage with you friends, followers, and readers. Let their voices be heard. You are building more than a brand. You are building a community.

-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award winning author and paid CreateSpace contributor.

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1,448 Views Tags: self_publishing, authors, marketing, writing, promotions, branding, brand_development

Jun 26, 2017 1:39 PM Lorem_Ipsum    says:

Another Glengarry Glen Ross fan, obviously.

Jun 30, 2017 6:47 AM trip2space99    says:

tottally agree

Jun 30, 2017 6:49 AM trip2space99    says:

nothing new