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My virtual book party--the recap!

Posted by CreateSpaceBlogger on Jun 27, 2017 5:46:21 AM

In a recent post I described a launch party a super fan of mine was planning for my latest novel (Bridges) on Facebook. I wasn't sure what to expect and promised to report back on how it went, so here you go!


The party wasn't enormous, but in my opinion it was a big success. I think around 50 people attended, which is more than I see at my physical launch parties. Here's how it unfolded:


  • The super fan/host (Veronica) began the party by posting a meme that read "roll call," and in the comments everyone who was "in attendance" wrote where they were located. Attendees ranged from Alabama to Oregon, with one woman logging in from the Philippines!
  • Every five minutes Veronica posted a meme with either a fun question (e.g. what's your dream job?) or an action item that would make the attendee eligible for a giveaway (e.g. "sign up for Maria's newsletter for a chance to win a signed copy of Bridges.")
  • If the meme included an action item, it also included a link to where to complete the action item (e.g. my website to sign up for my newsletter.)
  • In between the giveaways and games, Veronica posted a photo of me and opened it up to questions in the comments. This was my favorite part of the evening, because it gave me a chance to interact directly with my fans.

 

Here's a link to the party if you'd like to see exactly how it unfolded. (It says 88 attended, but I don't think that's accurate given how many people answered roll call and participated in the activities. Then again, maybe some attendees just wanted to observe. Or maybe people RSVPd "yes" but didn't attend.)


In all I gained dozens of new followers on social media, and I hope I gained some new readers too. Regardless, I had a great time and would definitely do it again!


-Maria

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Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.

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1,067 Views Tags: marketing, book_marketing, social_media, book_launch, book_party


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