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August 2017
3

Interested in writing young adult fiction? As someone who has taken a deep dive into the category as an author, here are my unofficial rules when it comes to writing young adult fiction.


1. Don't write for a young adult audience. Yes, you are writing a novel that is primarily for a young adult audience, but if you write with that in mind, you are going to overthink every word you write. If you ever ask yourself if "a young person would say that," you are asking the wrong question. You should only be concerned if your character would say that. Remember, the word "adult" appears in the name of the category. Putting too much emphasis on the "young" part of the name could lead to artificial writing.


2. Write what you would read. Or rather, write what the young adult you would have read. When you explore those topics and memories that appealed to yourself when you were younger, you are going to open a floodgate of nostalgia that will ignite a passion in you as you relive all the hopes and fantasies that gave you endless hours of daydreaming material.


3. Don't write down to your readers. Over using street language and slang leads to two things: Artificial writing and a short shelf life. Every generation develops its own way of communicating through acronyms and words that hold special meaning to that generation. When I was growing up, if something was great, it was totally boss. That phrase essentially means nothing today. Stick to standard English as much as possible. Don't exclude all slang. Just use it sparingly. 


-Richard

 

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Richard Ridley is an award winning author and paid CreateSpace contributor.


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What is a young adult novel?

The "rules" of the young adult novel

1,509 Views 3 Comments Permalink Tags: authors, book, writing, fiction, young_adult, writing_tips, fiction_writing
3

Until recently I had no idea how easy it is to make an audiobook. My publisher always took care of that, so I didn't pay much attention. For my latest novel, however, my publisher decided not to make an audiobook, so I decided to do one myself. Here's how the process works:


1. Go to ACX and set up an account.

2. Search for your book using your name, the book's title, or its ISBN.

3. Claim ownership of your book.

4. Upload your cover.

5. Set parameters for how and how much you want to pay.

o    Options include splitting royalties with the narrator or paying the narrator a fee per completed hour.

o    Top-notch narrators charge around $300 per completed hour. My most recent book is 250 pages and about six-and-a-half hours spoken.

6. Solicit auditions for narrators to read a few pages of your book.

o    You will receive an email each time you have a new audition to review.

7. Choose the narrator you want. (I chose the talented Amy McFadden, who narrated one of my earlier books.)

8. After the narrator is finished, you can listen to the entire thing on ACX and either approve it or request changes.

9. Once you approve the audiobook, you pay the narrator (I used PayPal).

10. The narrator indicates to ACX that he/she has been paid.

11. ACX distributes your audiobook through Audible, Amazon, and iTunes under both exclusive and non-exclusive contracts. If you grant non-exclusive distribution rights, then you can distribute through additional channels.

12. Each retailer independently prices your audiobook, generally based on its length.

13. Track sales through your author dashboard on ACX.

14. Get paid royalties monthly via direct deposit.


That's it! If you have any other questions about the process, let me know in the comments. If there are enough, I'll ask my narrator Amy to answer them in a future post.


-Maria


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Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.


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Creating multiple formats and versions

How big is your digital footprint?

2,846 Views 3 Comments Permalink Tags: self_publishing, authors, marketing, writing, promotions, audiobooks
0

This may surprise you, but you are not in the business of building a brand for your book. That's not to say that branding isn't part of your job description as an author in today's publishing world. Like it or not, branding is crucial to selling books.


Your book clearly has brand elements. The cover is a branding tool. The genre helps determine the brand. Your writing style is part of the book's brand. The branding of a book is definitely part of your responsibilities, but it's not the most important. What could be more important? Building and establishing your author brand.


We have discussed numerous ways to build an author brand on this blog for years now, and the internet is full of pointers on how to build an author brand. You need only do an internet search for "How to build an author brand," and you'll have volumes upon volumes of information at your fingertips.


My suggestion is to study author branding like you are trying to earn your master's degree on the topic. Study it until you move from learning about the topic to being an expert on the topic. Develop your own personalized strategy. Create your own author branding philosophy. You should even write a short (or long) essay on the topic so you know that you can articulate your ideas on author branding to other authors or groups of authors. Be the knowledge you need to succeed.


You are the brand, not your book.


-Richard

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Richard Ridley is an award winning author and paid CreateSpace contributor.


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The foundation of your brand

How to build a brand without even really trying

1,470 Views 0 Comments Permalink Tags: authors, marketing, writing, branding, author_branding
0

Brands to avoid

Posted by CreateSpaceBlogger Aug 23, 2017

Here are three brands you should avoid modeling as you set out to build your author brand.


1. A Contrived Brand: Essentially, you're trying too hard to be a brand. At the risk of sounding like a new-age guru, you're not being your authentic self. You're presenting yourself in a way that you think is appealing to your readers, and your readers can feel the phony persona through their computer screens and mobile phone displays. Relax. Be yourself. Don't force a brand. Author brands are built over time, post after post, interaction after interaction.


2. The Whiny Brand: Oh woe is me.  I can't catch a break. I try so hard. Readers don't want to invest in an author who is desperate. Readers want to invest in an author whose talent speaks for itself. Don't let your bad days seep into your brand building efforts. I'm not saying you have to be up and positive all the time. Be angry. Be down. Be contemplative. Be all the things human beings are, but above all, be confident.


3. The Vengeful Brand: If you get a bad review, let it go. Don't rally the troops and have them exact revenge on the reviewer. That's petty, and it lacks a certain amount of humility people like to see in their authors. Don't take bad or good reviews to heart. They are opinions and nothing more. Whatever you do, don't let reviews shape your author brand.


A successful author brand is nothing more than a personal brand with a little more juice. Never lose sight of the fact that you are trying to sell books, but also never lose sight of who you really are.


-Richard

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Richard Ridley is an award winning author and paid CreateSpace contributor.


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What makes you similar to other author brands?

Uniting Author Brands

1,522 Views 0 Comments Permalink Tags: self_publishing, authors, marketing, writing, branding, brand_awareness
0

If you want people to discover your books, you should do everything you can to make yourself easy to find online. I frequently receive emails from authors who are despondent over poor book sales, but when I look to see what kind of a digital footprint the authors have, all too often I find nothing, not even an Amazon Author Page.


I understand that not everyone has the resources to hire a designer for a fancy website, but here are several things all authors can do that cost nothing more than time and energy:


1)    Complete your Amazon Author Page. If you have a book on Amazon, you have an author page, which appears via a hyperlink to your name under the title of your book on the book's detail page. If you don't fill the page in with your bio, headshot, contact information, etc., visitors will see only a list of your work. To edit your Author Page, create an account in Amazon's Author Central by clicking on this link. (Here's my Amazon Author Page.)

2)    Set up a Facebook author page. (Here's my Facebook author page.)

3)    Set up a Twitter account. (Here's mine.)

4)    Set up a Goodreads page. (Here's mine.)

5)    Set up a LinkedIn account. (Here's mine.)


If you look at the links I've shared here, you'll see my profile/bio/tagline in each one is essentially the same. It shouldn't take hours to set up these accounts. The key is to prepare your basic materials first, then insert them as necessary across various channels.


You never know which potential readers might be looking for you, or where they might inadvertently stumble across you. What you should know is that if your digital footprint is nowhere to be found, the chance of anyone's finding you is zero, and zero is not a good number for sales.


-Maria

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Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.


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Marketing Tip: Set up an Author Page on Amazon

Book marketing tip: Put a sample on Goodreads

1,237 Views 0 Comments Permalink Tags: self_publishing, book, writing, facebook, goodreads, twitter, digital_footprint
1

Contemporary fiction

Posted by CreateSpaceBlogger Aug 21, 2017

Before we dive into a few contemporary fiction tips, we first need to establish what contemporary fiction is. It's all in the word contemporary. It simply means existing or occurring in the same time. At its heart, a contemporary novel is realistic. Elements of fantasy, the supernatural, and/or science fiction aren't part of the contemporary novel world. There is contemporary romance and young adult contemporary, and dozens of subcategory crossover. Realism is the common thread that runs through all the varieties of contemporary storytelling.


Now that we've established what contemporary is, here are a few traps to avoid.


1. Avoid the over-use of pop culture references. You want a story that will stand the test of time. There's no better way to lose readers of the future than to base crucial premises of your novel on pop culture references that faded into oblivion long before readers were born.  Don't shy away from pop culture references completely. A few here and there can help you establish setting, but don't go crazy.


2. Your realistic depiction of characters could come back to haunt you. Don't base your characters on real people in your life. Taking elements from a lot of people you know and building a truly unique character is a much better route to take. There could be trouble awaiting you if you decide to depict a character after somebody you actually know.


I love contemporary fiction. It's so easy to get drawn into the story because there is an instant sense of familiarity. Drama, comedy, thriller, whatever the genre, subgenre or category, I feel a connection with the story.


-Richard

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Richard Ridley is an award winning author and paid CreateSpace contributor.


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Avoid Pop Culture References

I'm in there

1,183 Views 1 Comments Permalink Tags: self_publishing, authors, writing, contemporary_fiction
2

 

It's 2017, and it turns out social media wasn't a fad. It's going to be around for a while.  That being the case, we probably should have a refresher course on social media best practices. It's a short list, and it's easy to follow.


1. Be prolific: To paraphrase David Mamet, always be posting. It's all about staying active and generating a lot of content. The more your friends and followers see your name pop up in their feed the more they will be reminded that you're their author-friend. 


2. Engage: Don't miss an opportunity to engage with a friend and follower. When they take the time to comment on one of your posts, "like" their comment or respond to their comment. Let them know you appreciate their contribution. I will give one word of caution. Don't "like" inappropriate comments. You don't want to be seen as someone who supports offensive material. I've even deleted inappropriate comments posted by fans, and I sent them a private message explaining why I did it, and to be frank, in one case the commenter did not take it well, but it was the right decision.

 

3. Be light: Yes, there is a time to make serious comments on social media, but don't let that be your sole persona online. Don't be that person. Be the type of person who entertains and enlightens. Be opinionated. Be bold. Be kind. Be funny. People should look forward to seeing your posts every day.


That's it. It doesn't get more complicated than that. Now, go forth and post, engage, and entertain.


-Richard

 

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Richard Ridley is an award winning author and paid CreateSpace contributor.

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Social Media Best Practices

 

Social Networking Sells Your Brand

 

 

 

 

4,557 Views 2 Comments Permalink Tags: marketing, promotion, social_media, author_marketing, social_media_marketing
1

One function of adverbs is to modify adjectives, in other words to describe something that already describes something. That alone should give you an idea of how necessary - or unnecessary - they are when used for this purpose.


For example:

  • He drives really fast.
  • She is very happy.
  • We are super glad to be here.


While the above sentences are fine in conversation, in written form they come across as uncreative, maybe even bland. Astute readers view using adverbs as lazy writing, so it's good to avoid them as best you can.


When I catch myself using an adverb to describe an adjective because the adjective doesn't sound right by itself, I try to come up with a more descriptive adjective or an analogy.


For example:

 

Instead of:

  • He drives really fast.

Change to:

  • He drives as if he were on the Autobahn.

Instead of:

  • She is very happy.

Change to::

  • She is ecstatic.


Instead of:

  • We are super glad to be here.

Change to:

  • We are thrilled to be here.


Another way to get around using adverbs is to include a beat (description of an action) that shows the reader what the adverb was meant to convey.


For example:


Instead of:

  • "Do we have to go in there?" Gloria asked nervously.

Change to:

  • Tiny beads of sweat broke out on Gloria's forehead. "Do we have to go in there?" she asked.


Instead of:

  • "It looks like we didn't get the contract," David said glumly.

Change to:

  • David's face fell. "It looks we didn't get the contract."


Do you see the difference? It's not that using adverbs is grammatically wrong, rather that writing that doesn't include a ton of them is more original and engaging. And if your readers find your writing original and engaging, you are doing something right.


-Maria

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Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.

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Use Adverbs Sparingly, Especially in Dialogue

 

The Rhythm of Dialogue

 

 

 

 

1,475 Views 1 Comments Permalink Tags: help, writing, grammar, adverbs, author_tips, grammar_tip
2

Local and online

Posted by CreateSpaceBlogger Aug 14, 2017

The Internet is an amazing thing. It can connect individuals who live a world apart. It can put fans in touch with their favorite celebrities. And, yes, it can put readers face-to-virtual-face with their favorite authors, but it can do far more than breakdown barriers of distance. It can bring local individuals and entities together, too.

 

Most local businesses in communities of all sizes have a social media presence, and more than anything they want to connect with the locals in their area and alert them of specials, sales, events, etc. So, joining their social media circle won't be terribly difficult, but as an author, you want to take it a step further. You want to be an influencer for their brand. Why? Because you will be rewarded handsomely as your relationship builds, and they are going to be more amenable to a cooperative affiliation. Have a book release coming up? Contact the local business you've been touting to all your friends and followers and see if they'll let their customers know about your new book. Maybe they'll even post a congratulations on their page.


You are going to want to choose your local businesses carefully. Make sure you don't connect with an organization that may tarnish your brand. Do your homework. If you have a personal relationship with an employee or owner, all the better. You have an in, and you'll have the inside scoop on the company. 


Reach out and connect with a local business online and start building a relationship that could be an invaluable tool to help you spread the word about your books.


-Richard

 

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Richard Ridley is an award winning author and paid CreateSpace contributor.

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The Launch Party

 

Chamber of commerce

 

 

 

 

803 Views 2 Comments Permalink Tags: self_publishing, promotion, social_media, launch_party, influence, author_marketing
1

There is no doubt about it. More and more people have short... Oh, look a squirrel. Neat. Okay, back to what I was saying. People have very short attent... Cool, the squirrel's back, and he's eating something... ATTENTION SPANS! People have short attention spans because there are so many distractions in the world today. There's social media, videos, TV, streaming, gaming, etc. Capturing the attention of a reader online these days is extremely difficult, and there are more ways to drive them away than to attract them to your content.


What you don't want to do is give them huge chunks of material to digest once you do get them to notice you. Online content shouldn't be novel length. Your videos shouldn't be feature film length. You want to write short and concise blog articles, and your videos should ideally be around three minutes. Long form is not your friend online.


There are exceptions to the rule, and those exceptions usually are associated with established brands. TED Talks are an example of long form video that works because they've built their brand on that sort of thing. Long posts about politics get special consideration because they are normally about politicians with their own brands.


Chances are, you're not an exception. You aren't an established brand. You are building a brand. That being the case, keep your online content short, concise, and easily digestible. As your brand becomes more mainstream, then you can graduate to longer content.


-Richard

 

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Richard Ridley is an award winning author and paid CreateSpace contributor.



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Top five listicle about listicles

Social media best practices



1,001 Views 1 Comments Permalink Tags: self_publishing, marketing, promotion, writers, social, branding, social_media, author_brand, online_content
3

In a recent post my friend and fellow author Andrea Dunlap shared her thoughts on how to use Instagram for book promotion. I've recently begun using Instagram myself (@mariamurnanewriter), and while I'm clearly a newbie, I've already learned a few things:


  1. If you download an app called Regrann, anytime someone tags you in a post, you can repost it. For example, if a fan posts a photo of your book with a note about how much she's enjoying it, you can share the post with your followers. (In marketing speak this builds what is called "third-party credibility," just like a testimonial. It's always better to have someone else tell people how great your book is than for you to tell them.)
  2. To keep your posts from looking cluttered, don't use hash tags in the actual post. Instead, click the "comment" icon on the post and put them there. Anyone doing a search for the hash tags you choose will still find your posts, but the posts themselves will look less promotional.
  3. People like to see posts related to "behind the scenes" life as an author. For example, I posted a photo of a note I wrote to my mom when I was a little kid. The note was filled with spelling errors, not indicative of a future career as a writer. For posts like these I use the hash tag #writerslife, which a marketing friend told me was popular.
  4. People like posts with wine and chocolate in them!
  5. Apps such as Boomerang allow you to make and post gifs directly to Instagram, as opposed to having to convert gifs to videos before posting them.


I'm sure I'll continue figuring out Instagram as I go and will write another post when I've learned enough to warrant one. If you have tips you'd like to share on what has worked for you, please do so in the comments!


-Maria


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Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.


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Marketing tip: share what you've learned

Marketing tip: ask your fans to promote you

1,764 Views 3 Comments Permalink Tags: self_publishing, authors, writing, marketing_tips, instagram, regrann, boomerang
1

It is anatomy day today on the blog. Here are the parts of a novel:


1. The opening/the hook: Some call it the most crucial part of your novel. As a reader, I can usually know from the very first line whether I'm going to connect with a book or not.


2. Characters: For me, this is the make or break element of a novel. If you write deep, fully-realized characters, you have a book that readers will flock to. It's not easy, and you're not going to please every reader, but if you do a deep dive on your character development you have a better than good chance to woo readers galore.


3. Plot: This is your main "What if?" question. This is what drives and motivates the characters. A flimsy plot can leave your readers confused and frustrated. Give them a compelling reason to read on, and they will stay engaged.


4. Subplot: Your subplots give your readers diversions and keep them guessing as they dive into the heart of your novel. Subplots are also great character building devices for your main characters and even secondary characters.


5 Setting: Where and when does your story take place? Authenticity is the key to creating a great setting. Even if your novel is a fantasy novel, it has to feel authentic. Details help and not just visuals. Smells, weather, and the people all help make a setting authentic.


6. Conclusion: How you wrap up your plot could be the difference between having a book with huge word of mouth potential or having a book that is just a blip on the reader's radar. Give your reader a satisfying conclusion to your plot, and you have a book readers can't wait to tell their friends and family about.


7. The end: Different from the conclusion, the ending of a book is where you paint a picture of your characters continuing to exist once your reader has read the last word. This is where a writer transitions from an author to an illusionist. Make the readers believe that life goes on, even when the story ends.


-Richard

https://createspacecommunity.s3.amazonaws.com/Resources Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award winning author and paid CreateSpace contributor.


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Do you need a prologue or an epilogue?

Embrace the boring parts

1,246 Views 1 Comments Permalink Tags: self_publishing, books, author, writing
2

 

Platform is a word that you hear thrown around a lot today. One might even call it an overused word. New indie authors entering the publishing world are likely to be bewildered and maybe even intimidated by the proliferation of talk about platforms. They may be asked, "What is your author platform?" Or, they may hear, "You need a multi-platform approach in order to reach as many readers as possible." They could even be told that, "A cross-platform strategy is the most optimal solution to create buzz about your book."


That's a whole lot of "platforming" going on. Allow me to try and add some sense to the flood of platform talk in publishing:


1. "What is your author platform?" This is in reference to your mode of brand building apparatus. Do you use social media to establish your brand? Are you a blogger? Do you produce online videos to build your brand? Each segment of your online presence is a part of your platform. When someone asks you what your author platform is, they are asking you how you're getting the word out on a regular basis.


2. "You need a multi-platform approach in order to reach as many readers as possible." This statement is simply saying that the more versions of your book that are available for sale, the more readers you will reach. In today's word that means a print version, a digital version, and an audio version. If you do the math that means the same book can be available in three different "platforms."


3. "A cross-platform strategy is the most optimal solution to create buzz about your book." This statement is in reference to what marketing vehicles you are utilizing to market your books, which include your platform and the platforms of other brands. Are you contributing posts to another author's blog? Are you appearing on another online video personality's channel? Are you a part of another author's or artist's social media community? In addition, you will provide the same marketing opportunities to these same individuals that have given you a piece of their virtual space. You are sharing brand communities.


To complicate things a little bit more, the word platform is used in other contexts in other industries, so there's always going to be some confusion surrounding the word, but I hope for now, the publishing industries platform conundrum is less challenging to understand.

 

-Richard

 

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Richard Ridley is an award winning author and paid CreateSpace contributor.

 

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The Three Planks of Your Author Platform

 

Consistency: how to develop a living platform

 

 

 

 

1,409 Views 2 Comments Permalink Tags: self_publishing, marketing, branding, social_media, author_marketing, author_platform, author_identity, authro_brand
2

Last week I read a novel that contained multiple capitalization errors. The book was published by a small press, which made me wonder how thorough the copyediting process is there. It also made me wonder if certain capitalization errors have become so prevalent that some copyeditors aren't aware that they are mistakes.


Here are two areas where I frequently see capitalization errors:


Job titles


In the novel that prompted this post, the protagonist spent a lot of time discussing her job and her coworkers, and she repeatedly capitalized everyone's title. The rule is that titles are only capitalized if they go directly before a person's name.


  • Gloria saw the Director of Human Resources in the coffee room. (INCORRECT)
  • Gloria saw the director of human resources in the coffee room. (CORRECT)


  • Last week David was promoted to Marketing Manager. (INCORRECT)
  • Last week David was promoted to marketing manager. (CORRECT)


  • Yesterday professor Murphy called a department meeting. (INCORRECT)
  • Yesterday Professor Murphy called a department meeting. (CORRECT)


Seasons


Seasons of the year aren't capitalized unless they are at the beginning of a sentence.


  • This Fall Gloria is planning a trip to New York. (INCORRECT)
  • This fall Gloria is planning a trip to New York. (CORRECT)


  • Every Summer David takes a trip up the coast with his buddies. (INCORRECT)
  • Every summer David takes a trip up the coast with his buddies. (CORRECT)


  • I love spending cold Winter nights curled up with a book. (INCORRECT)
  • I love spending cold winter nights curled up with a book. (CORRECT)


  • I would say that spring is my favorite season. (CORRECT)
  • Spring is my favorite season. (CORRECT)


The rules of capitalization are clear, even if not everyone follows them. However, that shouldn't stop us from abiding by them. It's an uphill battle, but we're fighting the good fight!


-Maria


https://createspacecommunity.s3.amazonaws.com/Resources Contributors/MurnaneHeadshot.jpg


Maria Murnane is a paid CreateSpace contributor and the best-selling author of the Waverly Bryson series, Cassidy Lane, Katwalk, and Wait for the Rain. She also provides consulting services on book publishing and marketing. Have questions for Maria? You can find her at www.mariamurnane.com.

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Capitalization confusion

Just Say No to Random Capitalization!

1,225 Views 2 Comments Permalink Tags: self_publishing, authors, writing, grammar, capitalization

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