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The long and short of online content

Posted by CreateSpaceBlogger on Aug 9, 2017 5:34:28 AM

There is no doubt about it. More and more people have short... Oh, look a squirrel. Neat. Okay, back to what I was saying. People have very short attent... Cool, the squirrel's back, and he's eating something... ATTENTION SPANS! People have short attention spans because there are so many distractions in the world today. There's social media, videos, TV, streaming, gaming, etc. Capturing the attention of a reader online these days is extremely difficult, and there are more ways to drive them away than to attract them to your content.


What you don't want to do is give them huge chunks of material to digest once you do get them to notice you. Online content shouldn't be novel length. Your videos shouldn't be feature film length. You want to write short and concise blog articles, and your videos should ideally be around three minutes. Long form is not your friend online.


There are exceptions to the rule, and those exceptions usually are associated with established brands. TED Talks are an example of long form video that works because they've built their brand on that sort of thing. Long posts about politics get special consideration because they are normally about politicians with their own brands.


Chances are, you're not an exception. You aren't an established brand. You are building a brand. That being the case, keep your online content short, concise, and easily digestible. As your brand becomes more mainstream, then you can graduate to longer content.


-Richard

 

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Richard Ridley is an award winning author and paid CreateSpace contributor.



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