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You are the brand not your book

Posted by CreateSpaceBlogger on Aug 28, 2017 5:22:04 AM

This may surprise you, but you are not in the business of building a brand for your book. That's not to say that branding isn't part of your job description as an author in today's publishing world. Like it or not, branding is crucial to selling books.

Your book clearly has brand elements. The cover is a branding tool. The genre helps determine the brand. Your writing style is part of the book's brand. The branding of a book is definitely part of your responsibilities, but it's not the most important. What could be more important? Building and establishing your author brand.

We have discussed numerous ways to build an author brand on this blog for years now, and the internet is full of pointers on how to build an author brand. You need only do an internet search for "How to build an author brand," and you'll have volumes upon volumes of information at your fingertips.

My suggestion is to study author branding like you are trying to earn your master's degree on the topic. Study it until you move from learning about the topic to being an expert on the topic. Develop your own personalized strategy. Create your own author branding philosophy. You should even write a short (or long) essay on the topic so you know that you can articulate your ideas on author branding to other authors or groups of authors. Be the knowledge you need to succeed.

You are the brand, not your book.

-Richard Contributors/RidleyHeadshot_blog.jpg

Richard Ridley is an award winning author and paid CreateSpace contributor.

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