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Your brand's obit

Posted by CreateSpaceBlogger on Sep 7, 2017 5:43:57 AM

 

I had once shared on this blog a character development strategy I had learned in college. It was simple and slightly morbid. Our creative writing instructor had us write obituaries for our characters. It turned out to be an incredibly effective tool for developing characters. You never understand someone, even a fictional someone, more completely than when you lay out their accomplishments in obituary form.


It occurred to me recently that you could do the same for your author brand. I know that sounds a bit nuts, but hear me out. Consistency is a key component to building a successful brand. That consistency comes from understanding what your brand is. As we've discussed previously, your author brand is a hybrid between a personal brand and a corporate brand and that can be a tough tightrope to walk. The more you understand what your brand stands for, the better you will be able to deliver that message with consistency.


In your mind, separate yourself from your brand image. Sit down with a notebook and a pen and scribble out a lifetime of achievements for your brand. Personify your brand. Pretend it once existed in the real world and lived a life like anyone else. Did your brand fight for injustice? Did your brand spend its life hobnobbing with celebrities and live a more external life?


Have fun with it. Nothing is out of bounds. Your brand can be as simple or as grandiose as you want it to be. Just make sure that it reflects a message that you can consistently deliver for the life of your author's brand.


-Richard


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Richard Ridley is an award winning author and paid CreateSpace contributor.


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